Brands are the most important asset of any organisation, be it a retailer or manufacturer.
People are the most important resources in building brands.
The fact that it has never been more difficult to build brands with technology advances, increased competition and ever more demanding consumers and experts.
The traditional pharmacy model is being replaced by a broader service model creating the need for retailers to rethink the way they model their business to meet the need of self medication and convenience retailing.
This presentation looks at the Global trends and best practice examples from around the world.