1. 港漂找室友租房平台
Andrea Chris Auir Angeline Carol Saron

2. 2
Introduction
Product exhibition
Cost & Revenue
Q&A
Agenda

3. Introduction
Market Valuation
Target Users

4. 4

5. 5

6. 6

7. 7
16,000 students

8. 8
172 Followers
20 Replies

9. 9
Who are our target users?
来港新⽣生
港漂⼀一族 房东/中介

10. 10

11. Product exhibition
Prototype

12. Cost & Revenue
Balance Sheet

13. 13
Price Apr May Jun July Aug Sep Oct Nov Dec
Labor
Developer 4,000 12,000 0 0 0 0 0 0 0 0
Designer 5,000 5,000 0 0 0 0 0 0 0 0
Maintainer 2,000 0 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000
Marketer 4,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000
Social Media
Operator
4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000
Assistant 8,000 0 8,000 40,000 40,000 40,000 16,000 8,000 8,000 8,000
Event
CUHK
students’
union
500 0 0 1,000 1,500 0 0 0 0 0
Other school 1,000 0 0 2,000 3,000 0 0 0 0 0
SEM
Baidu &
Google
2,000 0 2,000 4,000 4,000 2,000 2,000 2,000 2,000 2,000
Monthly Cost 37,000 36,000 73,000 74,500 68,000 44,000 36,000 36,000 36,000
Summary 37,000 73,000 146,000 220,500 288,500 332,500 368,500 404,500 440,500
Fixed Cost 0 0 0 0 0 0 0 0 0
Cost

14. 14
Statistic
The number of___(every year) Notes
Total Newly come student 16,401 source:HK Immigration Department, 2012
Newly come undergraduate 2,000 source:HK Immigration Department, 2012
Newly come graduates 14,401 including PHD and research student
Mainlander who works in HK 8,000-9,000 Source: 港漂圈
Accumulated Mainlanders 100,000 Source: 港漂圈

15. 15
Anticipated Number
Price(HK
$)
Apr May June July Aug Sep Oct Nov Dec
Post 360 100/month 0 0 2,000 25,000 6,000 1,000 1,000 500 500
Personal
Tailor
58
1,000/
person
0 8,000 10,000 15,000 15,000 3,000 3,000 2,000 2,000
Stick to
the top
30% of 365 days, 5 quota 20/day 0 1,750 1,800 2,800 2,800 1,000 300 200 300
ADs
homepage banner
(980x100)
170 CPM 0 11,730 15,000 15,850 11,730 2,000 2,000 850 850
2 homepage sidebar
(320x450)
240/bar,
450/2 bars
CPM
0 31,050 40,000 40,000 31,050 7,250 5,250 1,000 1,000
Search Page
banner(728x90~550)
300 CPM 0 20,700 28,000 28,000 20,700 2,000 2,000 1,500 1,500
Search result page
banner(480x185), one big
banner or 2 small banners
170 CPM 0 11,730 15,850 15,850 11,730 1,500 1,500 500 500
Search result page
sidebar(320x450~550)
240 CPM 0 16,560 20,000 20,000 16,560 5,200 2,500 2,200 1,000
Monthly Revenue 0 101,520 132,650 162,500 115,570 22,950 17,550 8,750 7,650
Summary 0 101,520 234,170 396,670 512,240 535,190 552,740 561,490 569,140
RMB 0 81,216 187,336 317,336 409,792 428,152 442,192 449,192 455,312
Revenue

16. 16
RMB
0
100,000
200,000
300,000
400,000
500,000
Apr May Jun July Aug Sep Oct Nov Dec
Cost Revenue
73,000
81,216

17. Thank you
for your attention

18. Q&A