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Marketers are Clueless About Agile

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As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them?
This year, Workfront surveyed marketers to find out. Their responses show marketing teams wanting to manage work better, but in dire need of help…

Publicada em: Marketing
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Marketers are Clueless About Agile

  1. 1. Marketers are Clueless About Agile A snapshot of marketers’ chaotic efforts to manage their work, according to Workfront’s Agile Marketing Report
  2. 2. How are Marketers Managing Work? As markets get more competitive, marketers are turning to work management methodologies to get an edge. But is it working for them? This year, Workfront surveyed marketers to find out. Their responses show marketing teams
  3. 3. How do marketers manage their work? 40% - Mixed: a combination of multiple methodologies 26% - Waterfall: We plan all the needed steps in a campaign at once, then execute the plan 14% - Agile: We deliberately re-organize our incoming work based on feedback 14% - Reactive: Take them as they come 5% - None 2% - I don’t know
  4. 4. The Frankenstein Approach Why choose just one? 40% of marketers create their own mashups of different methodologies to organize work.
  5. 5. Are marketers really going Agile? 30% - I use Agile 38% - I don’t 32% - I dunno
  6. 6. The Agile, the Uninterested & the Unaware Despite all the fervor around Agile. Only 40% are either using it or have plans to use it in the next 4 years. 40% - I dunno 20% - I have no plans to implement Agile 20% - I already use Agile 7% - In the next 6 months
  7. 7. Getting a Clue About Agile More than 2 in 5 marketers don’t know what Agile is. Luckily, the majority of teams have internal experts to get them past the learning curve. 71% - We have an internal expert to train us in Agile 43% - I/my team doesn’t know what Agile is or how it works
  8. 8. Can’t go Agile? What else is killing marketers’ Agile ambitions? Download the full Agile Marketing Report today and find out.

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