Website keywords are more than words—they're a valuable marketing asset. Knowing the keywords that potential customers use to find the offerings on your website is crucial if you want to tap into the huge market opportunity presented by search engines.

1. Website Keywords: Better Keyword
Research, Better Website Performance
About Keywords for Websites
Data-Driven Website Keyword Research
Discovering Website Keywords
Website Keyword Analysis to Act On
WordStream to Manage Website Keywords
Website keywords are more than words—they're a valuable marketing asset. Knowing the
keywords that potential customers use to find the offerings on your website is crucial if you want
to tap into the huge market opportunity presented by search engines.
Unfortunately, your typical Google or Yahoo keyword tool will only get you so far. The best
keywords for websites are the real keywords that come from your own private website data, so
you know they're absolutely relevant to your website and customer base.
So how do you take advantage of those keywords for your website and put them to the best use
for SEO and PPC results? With WordStream, a unique keyword solution that goes beyond the
average website keyword generator.
Practice Personalized, Data-Driven Website Keyword
Research
It's not enough to generate a list of the most commonly searched keywords. Websites need
extensive lists of relevant, long-tail keywords—longer, less common keyword phrases that show
high intent. This will ensure that you're attracting the right audience to your website: qualified
searchers who might want to buy the product or service you're selling.
Using a basic third-party keyword suggestion tool is a decent starting place; WordStream offers a
Free Keyword Tool if you're looking for initial keyword ideas for a new website. Even better,
our Free Keyword Niche Finder helps you find profitable keywords in pockets to target in your
search marketing campaigns, by returning structured keyword groups instead of a list of keyword
suggestions.
But for long-term search marketing success, you should personalize your keyword research by
mining your own website data, including historical Web server log files and Web analytics.
These are the keywords that real people have actually used to find your site, so you know they're
relevant. And best of all, because this data is private and personalized, competing websites won't
have access to it.

2. Website Keywords Discovery Should Be Continuous
SEO and PPC can't be treated as one-time assessments. You can't generate a brief list of website
keywords and expect your website's search performance to improve over time. You need to
expand your list and build up its value. But most search marketers struggle to fit this time-
consuming and monotonous activity into their busy schedules. Instead of growing your website's
keywords over time, you end up relying on the same static list of keywords that are rapidly
falling out of date.
WordStream overcomes this common problem by enabling continuous keyword discovery, via
integration with Google Analytics or with the help of a JavaScript tracker that tracks new visitors
to your website on a daily basis. The keywords that search engine users type in to find your
website will automatically be imported into your keyword database. Whether your topic is
Boston Wedding Plans, Cyber Monday Online Deals in 2010, or baseball rumors you can
identify a ton of great, profit-driving variations on your theme. This means keywords for your
website can grow into the thousands or hundreds of thousands, with very little work on your part
beyond review and maintenance.
Using WordStream as a website keyword generator, you'll amass an ever-growing sea of high-
quality keywords and keyword analytics you can use to optimize your website for both organic
and paid search.
Website Keyword Analysis You Can Act On
With WordStream, your website keyword analytics—including visitor data and user-defined goal
tracking—aren't just numbers and pretty charts. WordStream is designed to be actionable, so you
can actually act on that data to get real-world results.

3. You can use WordStream's keyword management and analysis tools to:
Group keywords: Segmenting your keywords into small, semantically related groups is
the single most effective step you can take toward better grades on your SEO report card
and PPC ROI!
Set negative keywords: Remove the junk keywords that aren't profitable for your
website from your keyword research.
Write keyword-rich website copy: Create optimized landing pages based on your
keyword groups—it's easy when they're already grouped for relevance, and you know
which keywords drive the most traffic to your website.
Create ad groups: You can convert keyword groups to ad groups for your PPC
campaigns at the click of a button.
Author text ads: WordStream's ad text tools will help you write compelling PPC ads
with algorithmically relevant keyword suggestions that are already proven performers on
your website.
WordStream's keyword tools increase the value and relevance of your website from the
perspective of search engines and, more importantly, search engine users. When you're using the
right keywords for websites, you can act on those keywords for direct results and your traffic and
conversions will increase continuously.
Try WordStream for Website Keywords Management
Learn more about WordStream's solutions for website keywords discovery and analysis:
Sign up for a free trial
Request a free demo
Download our best practices white paper
Sign up for our newsletter