A vast majority of AdWords advertisers' accounts are not optimized to their full potential, and simple missteps like choosing the wrong keywords or writing boring ad copy can ruin account performance and cost you literally thousands of dollars. In this free webinar, WordStream's in-house PPC expert Jeff Stevens will walk you through the most common AdWords pitfalls and how you can avoid them. You'll also learn… - 3 actionable tips to shrink your PPC wasted spend: We share REAL examples that you can walk away from the webinar and start saving money today! - How you can reduce and reallocate your wasted spend in just 20 minutes per week - And so much more!

1. Honey, I Shrunk
My Wasted Spend
Webinar

2. PPC University

3. Take Part In Live Blogging

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Meet The Expert

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About WordStream

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Today’s Agenda

8. Poll Question #1: What's your biggest struggle in
AdWords management?

9. Poll Question #2: Do you fully understand how
your money is being spent in AdWords?

21. WordStream’s FREE AdWords Performance Grader
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25. 1. AdWords Is Expensive

30. 2. AdWords is Volatile

34. 3. AdWords is all about ROI

42. Key To Success: Relevancy

44. Key To Success: Know How You’re Perfoming

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Summary

46. Special Offers! Would You Like…

47. Webinar
THANK YOU