9 Insanely Powerful Strategies to Turn Content into Customers
•
3 likes•1,313 views
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel? Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process. Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money. You'll learn: -How to structure content for high organic rankings -How to use targeted social ads to promote content -How to turn content into a lead generation machine -How to use content and social advertising to boost PPC
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to 9 Insanely Powerful Strategies to Turn Content into Customers
Similar to 9 Insanely Powerful Strategies to Turn Content into Customers (20)
More from Internet Marketing Software - WordStream
More from Internet Marketing Software - WordStream (20)
Recently uploaded
Recently uploaded (20)
9 Insanely Powerful Strategies to Turn Content into Customers
- 2. #ContentToCustomers Our Speakers Erin Sagin PPC Evangelist, WordStream Holly Miller Professional Services Manager, Searchmetrics Brett McHale Marketing Specialist, WordStream
- 6. #ContentToCustomers Quality Score impacts your CPC. Discounted by 30.00% Discounted by 22.20% Discounted by 12.50% GOOGLE BENCHMARK Increased by 16.700% Increased by 40.00% Increased by 75.00% Increased by 133.00% Increased by 250.00% Increased by 600.00% YOU SAVE YOU PAY 10 9 8 7 6 5 4 3 2 1
- 7. #ContentToCustomers Holly Miller Director of Professional Services Holly delivers SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. @millertime_baby
- 8. #ContentToCustomers The need for speed @millertime_baby The top 10 websites load at 1.10 seconds for mobile and 1.16 seconds for desktop (2015 Ranking Factors Study)
- 9. #ContentToCustomers Are you Mobile-Friendly ? http://bit.do/mobilefriendlytest @millertime_baby Google Developer Tools Mobile-Friendly Test: http://bit.do/webpagetestWebpagetest.org: 40%of customers abandon a website that takes >3 seconds to load (KISSmetrics) Test your site speed:
- 10. #ContentToCustomers Answer the question!Make sure your landing page meets the need of your consumer @millertime_baby
- 11. #ContentToCustomers Rich Answers are everywhere @millertime_baby Featured Snippets Local Pack “People Also Asked” Box Knowledge Graph
- 12. #ContentToCustomers Aim for the answer box @millertime_baby
- 13. #ContentToCustomers Write for the right queryDevelop content that matches the query intent: informational vs. transactional. @millertime_baby
- 14. #ContentToCustomers Informational Transactionalvs. @millertime_baby 1,477 Words 692 Words 2 CTAs0 CTAs
- 15. #ContentToCustomers @millertime_baby “The content on higher ranking pages is better structured, contains more interactive elements and is thus more comprehensible and interpretable for both users and the bot.” Structure matters (2015 Ranking Factors Study)
- 16. #ContentToCustomers Focus on page qualityUsing ‘proof’ and ‘relevant’ terms sends quality signals to Google @millertime_baby
- 17. #ContentToCustomers Proof Terms for ‘online dating’ ‘matchmaking’ ‘online dating reviews’ ’relationships’ Words or phrases that must be used when discussing a particular topic @millertime_baby
- 18. #ContentToCustomers Relevant Terms for ‘online dating’ ‘okcupid’ ‘use statistics’ ‘reviews’ @millertime_baby Keywords that suggest to Google that you’re providing comprehensive coverage of a topic
- 19. #ContentToCustomers @millertime_baby http://bit.do/searchquality Google Search Quality Rater Guidelines: Search Quality Rater Guidelines Content has become more holistic! Proof terms are still relevant, but the percentage of relevant terms on high ranking websites has steadily increased. Ranking Factors Study http://bit.do/rankingfactorsRanking Factors Study: E-A-T is incredibly important to achieving high page quality: pages need enough expertise to be authoritative and trustworthy on their topic
- 20. #ContentToCustomers @millertime_baby Get the basics rightFast loading, mobile friendly sites perform better. Answer the question!Make sure your landing page meets the need of your consumer Focus on page qualityUsing ‘proof’ and ‘relevant’ terms sends quality signals to Google Write for the right queryDevelop content that matches the query intent: informational vs. transactional. Remember: Reach out any time!
- 21. #ContentToCustomers Let’s Be Real You have content to promote You want more customers You need a cost- effective way to move the needle
- 22. #ContentToCustomers Brand Fitness Paid AdvertisingSEO & Organic Social
- 24. #ContentToCustomers Costs 450 People Reached 40 Clicks 3 Sign-Ups 2 Days $4
- 26. #ContentToCustomers Can it work for you?
- 30. #ContentToCustomers Popularity vs. Purpose Top Content Bundled Content 4% Qualified Conversion Rate 12% Qualified Conversion Rate
- 44. #ContentToCustomers Lookalikes and Custom Audiences Web Traffic Lookalikes
- 45. #ContentToCustomers Custom Lists - Exclusionary Audiences
- 48. #ContentToCustomers Manual Audiences 1 Value Proposition 2 Who Will Benefit