O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Larry & Will’s Proven Keyword Strategy
&
Brought to you by:
www.wordstream.com/learn
Everything You Need to Know About Key...
www.wordstream.com/learn
Want to get smart in paid search?
@wordstream @distilled
Larry Kim
Founder & CTO
@larrykim
Meet The Experts
Will Critchlow
Founder
@willcritchlow
@wordstream @distilled
What is
KEYWORD RESEARCH?
@willcritchlow
Real people telling us what they want
Modern Market Research
@willcritchlow
DISCOVER GROUP UNDERSTAND VALUE USE
@willcritchlow
Keyword Research is
MARKET RESEARCH
@willcritchlow
Keyword Research is
CREATIVE PLANNING
Keyword Research Has
CHANGED
@willcritchlow
The Data is Messy (see: Conductor Study)
@willcritchlow
The Tail Remains Long
@willcritchlow
We Need to
UNDERSTAND
@willcritchlow
Search Suggest = Inventory
@willcritchlow
Don’t Forget Wildcards
@willcritchlow
Related Searches = Volume
@willcritchlow
HAT-TIP: @joshbachynski & @dan_shure (link)
Related to Site = Exploration
@willcritchlow
Site Search = Unfulfilled Need
@willcritchlow
Trends = Insight
@willcritchlow
Regional = Differences
@willcritchlow
Actions
@willcritchlow
FREE module:
www.distilled.net/u/search-operators
Competitor Research
@willcritchlow
Website Structure
@willcritchlow
Content Strategy
@willcritchlow
My Take on Keyword Research
@larrykim
Welcome to My Blog!
@larrykim
 Over 600k visitors / month!!
 Compound Monthly Growth Rate = 8%. HOW?!
What Effective Keyword Research Looks Like
@larr...
•Larry’s Proven Keyword Strategy
• Review of Keyword Grouping & Organization Concepts
• How I Prioritize Keyword Research
...
 Dominate your Search Category
 To do this you need a plan!!!
Global Domination Strategy
@larrykim
 Figure exactly how people
are searching for your
products/services
 Be Specific, be Relevant, be
Exhaustive.
 Group yo...
Keyword Planner Demo
@larrykim
Priority = (Estimated Volume)*(Estimated CPC)
----------------------------------
----------------
Keyword Competition
Larr...
• Author content…
• Specifically themed
• One page per
Keyword Niche.
• Organize content
with relevant
intelligent
informa...
• In Paid Search a Key Metric is Quality Score. A higher Quality Score yield
• Better Ad Exposure (Higher Ad Position)
• L...
A Note on Keyword Intent
@larrykim
Keywords With Commercial Intent
@larrykim
Keywords With Informational Intent
@larrykim
Google Expects WAY More of Your Ads!
@larrykim
Quality Score Based on Beating Expected CTR
@larrykim
 Today, average score is 5/10. Previously was 7/10
Google Has Changed How the Ad Auction Works
@larrykim
 Build Taxonomy, Organize & Prioritize
Keywords
 Act on Keyword Research according to
Keyword intent, using Both PPC & S...
www.wordstream.com/google-adwords www.wordstream.com/landing-page
Grade Your AdWords Account Grade Your AdWords Landing Pa...
@wordstream @distilled
www.distilled.net/u
Master Search Marketing at Distilled’s Online University
Join today and get 25%...
WordStream & Distilled Present: Proven Keyword Strategy for Search Engine Success! [Webinar]
Próximos SlideShares
Carregando em…5
×

WordStream & Distilled Present: Proven Keyword Strategy for Search Engine Success! [Webinar]

48.527 visualizações

Publicada em

Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:

>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing

>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche

Get ready to learn the essential keyword strategies you need to master search engine marketing!

For more information, visit www.wordstream.com

Publicada em: Marketing, Tecnologia, Design
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • ⇒ www.WritePaper.info ⇐ This service will write as best as they can. So you do not need to waste the time on rewritings.
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

WordStream & Distilled Present: Proven Keyword Strategy for Search Engine Success! [Webinar]

  1. 1. Larry & Will’s Proven Keyword Strategy & Brought to you by: www.wordstream.com/learn Everything You Need to Know About Keywords for Search Engine Success
  2. 2. www.wordstream.com/learn Want to get smart in paid search? @wordstream @distilled
  3. 3. Larry Kim Founder & CTO @larrykim Meet The Experts Will Critchlow Founder @willcritchlow @wordstream @distilled
  4. 4. What is KEYWORD RESEARCH? @willcritchlow
  5. 5. Real people telling us what they want Modern Market Research @willcritchlow
  6. 6. DISCOVER GROUP UNDERSTAND VALUE USE @willcritchlow
  7. 7. Keyword Research is MARKET RESEARCH @willcritchlow
  8. 8. Keyword Research is CREATIVE PLANNING
  9. 9. Keyword Research Has CHANGED @willcritchlow
  10. 10. The Data is Messy (see: Conductor Study) @willcritchlow
  11. 11. The Tail Remains Long @willcritchlow
  12. 12. We Need to UNDERSTAND @willcritchlow
  13. 13. Search Suggest = Inventory @willcritchlow
  14. 14. Don’t Forget Wildcards @willcritchlow
  15. 15. Related Searches = Volume @willcritchlow
  16. 16. HAT-TIP: @joshbachynski & @dan_shure (link) Related to Site = Exploration @willcritchlow
  17. 17. Site Search = Unfulfilled Need @willcritchlow
  18. 18. Trends = Insight @willcritchlow
  19. 19. Regional = Differences @willcritchlow
  20. 20. Actions @willcritchlow
  21. 21. FREE module: www.distilled.net/u/search-operators Competitor Research @willcritchlow
  22. 22. Website Structure @willcritchlow
  23. 23. Content Strategy @willcritchlow
  24. 24. My Take on Keyword Research @larrykim
  25. 25. Welcome to My Blog! @larrykim
  26. 26.  Over 600k visitors / month!!  Compound Monthly Growth Rate = 8%. HOW?! What Effective Keyword Research Looks Like @larrykim
  27. 27. •Larry’s Proven Keyword Strategy • Review of Keyword Grouping & Organization Concepts • How I Prioritize Keyword Research • Acting on Keyword Research to Get Mad Hits and $$$ Today’s Agenda @larrykim
  28. 28.  Dominate your Search Category  To do this you need a plan!!! Global Domination Strategy @larrykim
  29. 29.  Figure exactly how people are searching for your products/services  Be Specific, be Relevant, be Exhaustive.  Group your keywords into focused Keyword Niches  Organize your big list of keywords into smaller lists (“keyword niches”).  Prioritize Your Work  Take action!  It’s important to balance “researching” with “doing” Keyword Research Game Plan @larrykim
  30. 30. Keyword Planner Demo @larrykim
  31. 31. Priority = (Estimated Volume)*(Estimated CPC) ---------------------------------- ---------------- Keyword Competition Larry’s Keyword Prioritization Formula @larrykim • EstimatedVolume ~ Opportunity • Estimated CPC ~ CommercialValue • Keyword Competition ~ Likelihood of Success
  32. 32. • Author content… • Specifically themed • One page per Keyword Niche. • Organize content with relevant intelligent information architecture • Repeat! Step 3: Act – Apply Keyword Niches to On-Page SEO @larrykim
  33. 33. • In Paid Search a Key Metric is Quality Score. A higher Quality Score yield • Better Ad Exposure (Higher Ad Position) • Lower Cost per click • Better Conversion Rate • To Optimize your PPC Campaign’s Quality Score: • Use specific keywords and negative keywords • Group together closely related keywords • Write relevant text ads and destination pages Use Same Keyword Niches in PPC Campaign Creation @larrykim
  34. 34. A Note on Keyword Intent @larrykim
  35. 35. Keywords With Commercial Intent @larrykim
  36. 36. Keywords With Informational Intent @larrykim
  37. 37. Google Expects WAY More of Your Ads! @larrykim
  38. 38. Quality Score Based on Beating Expected CTR @larrykim
  39. 39.  Today, average score is 5/10. Previously was 7/10 Google Has Changed How the Ad Auction Works @larrykim
  40. 40.  Build Taxonomy, Organize & Prioritize Keywords  Act on Keyword Research according to Keyword intent, using Both PPC & SEO  Repeat for Years … Summary @larrykim
  41. 41. www.wordstream.com/google-adwords www.wordstream.com/landing-page Grade Your AdWords Account Grade Your AdWords Landing Pages @wordstream @distilled
  42. 42. @wordstream @distilled www.distilled.net/u Master Search Marketing at Distilled’s Online University Join today and get 25% off – We’ll send you a link!

×