Talk a walk through the main stages of a website project. Understand the tasks to be completed and the decisions to be made. Learn who does what, and how to ensure everyone communicates well, for a successful project that launches on time and on budget. Key Take-Away ============ Client education on the roles and responsibilities on a typical website project. Presented by Jasmine Andrews at WordCamp Sydney 2019

1. Planning Your
Website Roadmap
Why Every Website Project Needs One
To Save It From Expensive Mistakes
Jasmine Andrews | Brain Candy Consulting

2. Who Am I?

3. Why Client Education Matters

4. What will you get out of this session?
Learn the stages and activities in a website project
The different roles you can turn to for help
How to communicate effectively
How to prevent wasting time and money

5. Project Mistakes

6. Overview of Project Stages

12. It’s flexible and scalable

13. Stage 1: Discover

14. Discover: Activities
Do all the research. Set the strategy.
User/market research
Competitor analysis
SEO keyword research
Content audit
Business operational planning and process analysis
Ux and Service Design

15. Discover: Outputs
SEO keyword plan
Site map
Content inventory
Business requirements
User requirements
Personas
Customer Journey Map
Project brief
Functional specs
User flows
Sales funnel maps
Digital Strategy document
Tone of voice document / Style Guide

16. Discover: Roles
Web Designer
Ux Consultant
Service Designer
Digital Strategist
SEO specialist/copywriter
Information Architect
Business Analyst
Brand Strategist
Digital Marketing Consultant

17. Discover: Keys to Success
Think strategically
Share information openly
Apply empathy
Put it in writing
Assign one point of contact

18. Stage 2: Design

19. Design: Activities
Brand and logo design
Typographic design
Wireframing
Layouts

20. Design: Outputs
Mood board
Branding and logo
Colour palette
Typographic Scheme and heading styles
Wireframes
Mockups/layouts
Style tiles

21. Design: Roles
Web designer
Graphic designer
UI designer
Typographer
Brand designer/strategist

22. Design: Keys to Success
Communicate clearly - be specific and objective
Consolidate feedback into rounds of revision
Respect timeframes
Remember that you are not the target audience

23. Stage 3: Develop

24. Develop: Activities
Development - building the site
Customisations
Testing & Quality Assurance
User Acceptance Testing
Email automations and CRM integration
Add SEO metadata

25. Develop: Outputs
A built and fully functioning website

26. Develop: Roles
Website Developer
WordPress Developer
WordPress Customiser
Automations/CRM Specialist
VA or Technical VA for basic sites
SEO Consultant

27. Develop: Keys to Success
Be clear on your website functional requirements before you choose to
hire. Not everyone can do ecommerce sites or membership sites etc. It
also affects the costs considerably.
Don’t expect a developer (code) to do design (creative) or write content
Provide all the documentation, layouts, brief, brand style guide, logos,
fonts
Provide all the content and images (properly prepared files)

28. Stage 4: Implement

29. Implement: Activities
Migrate the website files to the hosting accounts
Repoint the DNS settings (if needed)
Archive the old site files
Set up any redirects if URLs have changed

30. Implement: Outputs
A live website

31. Implement: Roles
Website Developer
WordPress Developer
WordPress Customiser
Automations/CRM Specialist
VA or Technical VA for basic sites

32. Implement: Keys to Success
Keep account details written down - hosting and domain name
registration
Allow a day for the site to transition
Perform preventative maintenance
Back up regularly

33. Stage 5: Evaluate

34. Evaluate: Activities
SEO keyword performance reporting
Traffic reports
Goals and conversion rates
CRM reports
Heat maps
User testing

35. Evaluate: Outputs
All the reports

36. Evaluate: Roles
SEO consultant/copywriter
Digital Strategist
Digital Marketing consultant
Ux Consultant
Web Designer
Web Developer

37. Evaluate: Keys to Success
Start collecting data from day 1, even f you don’t look at the data for the
first 3 months
Get a little education so you can understand what the reports are
showing you

38. Budget and Hiring

39. Which path is right for you?
Do it all yourself
You run the project and hire individual freelancers to do their parts
independently
You hire a multi-skilled freelancer who “does it all”
You engage an agency/business to be your single point of contact and
they do it all including project management

40. Setting your budget
Match your stage of business maturity and goals
Rule of thumb: set marketing budget at 10% of annual turnover
Scale the work to fit your budget
Project price and scope of work, not hourly rates

41. Free ebook
Ultimate Guide to Hiring the Right Website Professional
https://www.braincandy.com.au/hiring-guide/

42. Key Points
Write a good brief before you hire
Consider user needs and business needs
Set goals so you can set an appropriate budget
Know what skillset you are hiring for
Start with a signed contract and understand the terms
Use a good project management system
Document all your requirements before you design

43. Key Points
Finalise design and content before you start development
Be available and responsive
Consolidate all file sharing to one cloud based storage
Consolidate all communications to one platform, ideally one that allows
threaded comments against each task
Be willing to discuss your business operations and planning in order to
get the best results

44. Key Points
Nominate one person to be the point of contact
Nominate one person to provide the approvals
Don’t compare on hourly rate
Be clear on the scope of work
Be clear on the process
SEO is not something you add to a completed website
The best prepared clients get the best outcomes. Every can do their job
more effectively and your project will be prioritised over others.

45. Thanks :)
braincandy.com.au
hello@braincandy.com.au
facebook.com/braincandyconsulting
jasmineandrews.com.au