We are a Social Media agency. We are also nice, smart and play well with others.
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Social Media Marketing is where it is at these days. Not just because it's cool or trendy – which it often is. Because, when it's done correctly, it works. We start conversations. We build relationships. And, most importantly, we get results. We help our clients better initiate, leverage and participate in meaningful conversations with their customers and communities. Because, today, conversations mean action. And action means results.
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We are a Social Media agency. We are also nice, smart and play well with others.
- 2. WOODHOUSE We start conversations. We build relationships. And, most important, we get results. We help our clients better understand social media and how to initiate, leverage and participate in meaningful conversations with their customers. Because, today, conversations mean action. And action means results.
- 3. WHAT DOES WOODHOUSE DO? Insightful Thinking: We develop social media strategies designed to achieve each client’s unique goals. Digital Creative and Content: We devise and produce digital communities and experiences, social network spaces, compelling advertising and the ongoing, relevant content that keeps an audience engaged. Brand Advocate Creation: Through a thoughtful and brandrelevant editorial plan and influencer outreach program, we attract and engage the right audience for your brand, motivating them to spread the word about your products and services. Community Leadership: Woodhouse is staffed with a core group of resources that are highly-trained and experts in creating and managing vibrant and popular online communities that will further profitable relationships with your core audience. Delivering Results: Woodhouse finds the right audience and gets them talking and buying. We realize that in order for you to be successful you need results. Our programs are based on delivering ROI for your brand. strategy and roadmap digital design and build community management user-generated content online contests and sweepstakes content creation digital and social media advertising influencer relations seo and sem listening, measurement & reporting
- 4. THE WOODHOUSE APPROACH We approach Social media with a proven, disciplined process. PREPARE PLAN Drawing from a wealth of experience in both brand and direct marketing we know that LISTEN MEASURE the most successful efforts are the ones steeped in a process based upon a knowledge of what works. We call it our House Rules. ENGAGE BUILD
- 5. INDUSTRIES AND CLIENTS healthcare entertainment / media manufacturing financial services
- 6. PEOPLE WHO MAKE IT HAPPEN
- 7. CASE STUDY: MERCK SERONO
- 8. CASE STUDY: MERCK SERONO Situation Merck Serono is an international pharmaceutical company based out of Geneva Switzerland. In anticipation of the launch of their new billion euro oral treatment for Multiple Sclerosis they asked Woodhouse to increase awareness of the disease and to e n g a g e the online MS community to help establish trust. Approach Woodhouse developed a comprehensive social media strategy and roadmap that led to the development of a c u s t o m c o m m u n i t y w e b s i t e that hosted a series of user generated content competitions including a short film about life with MS and ideas for a new product to h e l p i m p r o v e t h e l i v e s of people living with MS. A Facebook page, Twitter account and YouTube channel were also created, with a young mom with MS staffed as the community manager. Results Community site was visited by over fifty thousand people from one hundred different countries. Over five hundred user submissions to contents. User entries received over twenty thousand v o t e s . Through partnerships with companies like IDEO and the BBC the impact of MS and the need for solutions was delivered to a new audience.
- 10. CASE STUDY: MEDERMA Situation Merz Pharmaceuticals manufactures and markets a line of scar and stretchmark skin creams under the brand name Mederma. Previous attempts at using Social Media to create awareness and sales had failed and both the Facebook and Twitter communities were s h r i n k i n g with little interactions. Approach Woodhouse developed a Social Media plan and Editorial Approach to e n g a g e the community, increase the size of Followers and Likes and encourage and facilitate brand advocates to share their stories. Additionally, through a proactive conversations campaign, Woodhouse Community Managers entered twitter, blog and message board conversations where scar and stretchmark were mentioned and suggested that the user check out Mederma success stories. Results Within six months the Facebook Community grew by sixty five percent and the Twitter community grew by over fifty percent. Using targeted Social Media advertising post impressions reached s e v e n m i l l i o n p e r m o n t h . Clicks to the Mederma website from Social Media went from a few hundred a month to over ten thousand resulting in a two hundred percent increase in coupon downloads
- 12. CASE STUDY: SANMINA Situation Sanmina is a Fortune Five Hundred global manufacturing company that builds a wide range of products for various industries. Sanmina was started as an electronic manufacturer for the high tech industry and even though it’s business expanded beyond that beginning it’s brand was still know as a electronic manufacturer. Sanmina asked Woodhouse to help c h a n g e b r a n d p e r c e p t i o n and increase awareness of all of it’s products and services by using Social Media. Approach Sanmina had no Social Media presence when they approached Woodhouse. After a detailed Social Media strategy Woodhouse help establish Sanmina on Twitter, Facebook, YouTube and LinkedIn. Woodhouse also gained a detailed understanding of the Sanmina target market and used that knowledge to create a comprehensive E d i t o r i a l C a l e n d a r and Approach and Woodhouse Community Managers produce and post content across all four platforms. Results Within a year Followers went from zero to twenty thousand (LinkedIn), five thousand (Facebook) and one thousand five hundred (Twitter). The number of leads collected d o u b l e d and mentions of Sanmina across industry blogs and magazines t r i p l e d .
- 14. CASE STUDY: NASCAR Situation NASCAR’s official loyalty program includes NASCAR credit and banking products through Bank of America. The program was stalled as membership g r o w t h w a s d e c l i n i n g and card usage had dropped significantly. They asked Woodhouse to infuse energy back into the program by using Social Media. Approach Woodhouse developed a comprehensive social media strategy and roadmap that led to the development of b l o g s , a Facebook page with a custom application to award bonus points, a YouTube channel and Twitter account. Woodhouse staffed a longtime NASCAR journalist as the community manager and executed a content calendar which includes r a c e d a y behind-the-scenes access. Results Sixty thousand Facebook Likes in less than six months that averaged over four thousand interactions per week. Through a custom measurement study it was found that members who we engage are t h r e e t i m e s more profitable and spend two times more per month on their credit card after they start engaging.
- 16. CASE STUDY: ARIAD Situation ARIAD Pharmaceuticals received approval for their first commercial therapy and asked Woodhouse how Social Media could help r a i s e a w a r e n e s s of the CML (cancer) disease state and encourage CML patients to go to their HCP to a s k f o r a d d i t i o n a l t e s t s to determine effectiveness of current treatments. Approach Woodhouse conducted a strategy and c r e a t i v e c o n c e p t project to create a new brand to support CML awareness and education. The result was: ReNEW. LIVING Life with CML. A Facebook page, Twitter account and custom c o m m u n i t y w e b s i t e were created to support the program. Woodhouse also developed an Editorial Approach and Calendar and manage all aspects of the community. Results Although the CML community is small (less than five thousand people diagnosed each year) the ReNEW effort was able to gather over t w o t h o u s a n d CML stakeholders to the Facebook page that engages and educates through daily posts, images and questions. The Community site is active with many people s h a r i n g k e y milestones of their disease and sharing personal Social Media accounts to connect.