Enviar pesquisa
Carregar
London 2012 Case Study
•
3 gostaram
•
960 visualizações
Wolff Olins
Seguir
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 1
Baixar agora
Baixar para ler offline
Recomendados
Report: London 2012 Olympics 'have boosted UK economy by £9.9bn'
Report: London 2012 Olympics 'have boosted UK economy by £9.9bn'
Geert Elemans
THE OLYMPIC AND PARALYMPIC VALUES
THE OLYMPIC AND PARALYMPIC VALUES
jrcom2
Channel 4 – C4 Paralympics
Channel 4 – C4 Paralympics
Newsworks
Paralympic games
Paralympic games
msandh
London olympics 2012
London olympics 2012
Ramkiran Nanduri
Scotland Business Tourism & Events Conference 2009 V1
Scotland Business Tourism & Events Conference 2009 V1
David Hornby
Lesson 5
Lesson 5
total
Lesson 5
Lesson 5
guesteea82a
Mais conteúdo relacionado
Semelhante a London 2012 Case Study
Connect to London Brochure
Connect to London Brochure
misanumano
60-working-towards-an-inclusive-games-eies
60-working-towards-an-inclusive-games-eies
Lorraine Eyers
London 2012 Olympic Games: A Logo in Controversy
London 2012 Olympic Games: A Logo in Controversy
Tenten accelerator | 転転加速
So London2012 Roundup
So London2012 Roundup
SamuelBAllen
GUIDE: IOC Marketing Media 2012
GUIDE: IOC Marketing Media 2012
Laia Gilibets
Going for gold in London infrastructure
Going for gold in London infrastructure
Atkins
Lesson 4
Lesson 4
total
Lesson 4
Lesson 4
guesteea82a
Grabbing Olympic Gold (Olympics help brands)
Grabbing Olympic Gold (Olympics help brands)
Cocoon Group Branding
Proud to be chosen by more brands activating around the Olympics than any oth...
Proud to be chosen by more brands activating around the Olympics than any oth...
Hill+Knowlton Strategies
The Lidl team in action!
The Lidl team in action!
Jamie Bailey
Shaun McCarthy OBE
Shaun McCarthy OBE
constructingexcellence
Winning for the natural environment - Natural England 2012 project
Winning for the natural environment - Natural England 2012 project
GreenSpace
Alex balfour
Alex balfour
guest7a39f6
Emerging media and the London 2012 Games
Emerging media and the London 2012 Games
iMedia UK
Lesson 1
Lesson 1
total
Dorchester Magazine December 2012
Dorchester Magazine December 2012
socialmedia-de
Adidas Marketing Case Study
Adidas Marketing Case Study
We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
Lesson 1
Lesson 1
guesteea82a
Sustainability_complete
Sustainability_complete
anapaulamoura2
Semelhante a London 2012 Case Study
(20)
Connect to London Brochure
Connect to London Brochure
60-working-towards-an-inclusive-games-eies
60-working-towards-an-inclusive-games-eies
London 2012 Olympic Games: A Logo in Controversy
London 2012 Olympic Games: A Logo in Controversy
So London2012 Roundup
So London2012 Roundup
GUIDE: IOC Marketing Media 2012
GUIDE: IOC Marketing Media 2012
Going for gold in London infrastructure
Going for gold in London infrastructure
Lesson 4
Lesson 4
Lesson 4
Lesson 4
Grabbing Olympic Gold (Olympics help brands)
Grabbing Olympic Gold (Olympics help brands)
Proud to be chosen by more brands activating around the Olympics than any oth...
Proud to be chosen by more brands activating around the Olympics than any oth...
The Lidl team in action!
The Lidl team in action!
Shaun McCarthy OBE
Shaun McCarthy OBE
Winning for the natural environment - Natural England 2012 project
Winning for the natural environment - Natural England 2012 project
Alex balfour
Alex balfour
Emerging media and the London 2012 Games
Emerging media and the London 2012 Games
Lesson 1
Lesson 1
Dorchester Magazine December 2012
Dorchester Magazine December 2012
Adidas Marketing Case Study
Adidas Marketing Case Study
Lesson 1
Lesson 1
Sustainability_complete
Sustainability_complete
Mais de Wolff Olins
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
Wolff Olins
Ten learnings from Wolff Olins on setting up a marketing department for success
Ten learnings from Wolff Olins on setting up a marketing department for success
Wolff Olins
Then, Now, Next
Then, Now, Next
Wolff Olins
WOLFF OLINS ON BRAND 2011
WOLFF OLINS ON BRAND 2011
Wolff Olins
Very Case Study
Very Case Study
Wolff Olins
V&A Case Study
V&A Case Study
Wolff Olins
Unilever Case Study
Unilever Case Study
Wolff Olins
Tate Case Study
Tate Case Study
Wolff Olins
Tata DOCOMO Case Study
Tata DOCOMO Case Study
Wolff Olins
Southbank Centre Case Study
Southbank Centre Case Study
Wolff Olins
Sony Ericsson Case Study
Sony Ericsson Case Study
Wolff Olins
NYC Case Study
NYC Case Study
Wolff Olins
New Museum Case Study
New Museum Case Study
Wolff Olins
Mercedes-Benz Case Study
Mercedes-Benz Case Study
Wolff Olins
Macmillan Cancer Support Case Study
Macmillan Cancer Support Case Study
Wolff Olins
Liverpool ONE Case Study
Liverpool ONE Case Study
Wolff Olins
Littlewoods Case Study
Littlewoods Case Study
Wolff Olins
Ilori Case Study
Ilori Case Study
Wolff Olins
Heathrow Express Case Study
Heathrow Express Case Study
Wolff Olins
GE Case Study
GE Case Study
Wolff Olins
Mais de Wolff Olins
(20)
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
Ten learnings from Wolff Olins on setting up a marketing department for success
Ten learnings from Wolff Olins on setting up a marketing department for success
Then, Now, Next
Then, Now, Next
WOLFF OLINS ON BRAND 2011
WOLFF OLINS ON BRAND 2011
Very Case Study
Very Case Study
V&A Case Study
V&A Case Study
Unilever Case Study
Unilever Case Study
Tate Case Study
Tate Case Study
Tata DOCOMO Case Study
Tata DOCOMO Case Study
Southbank Centre Case Study
Southbank Centre Case Study
Sony Ericsson Case Study
Sony Ericsson Case Study
NYC Case Study
NYC Case Study
New Museum Case Study
New Museum Case Study
Mercedes-Benz Case Study
Mercedes-Benz Case Study
Macmillan Cancer Support Case Study
Macmillan Cancer Support Case Study
Liverpool ONE Case Study
Liverpool ONE Case Study
Littlewoods Case Study
Littlewoods Case Study
Ilori Case Study
Ilori Case Study
Heathrow Express Case Study
Heathrow Express Case Study
GE Case Study
GE Case Study
London 2012 Case Study
1.
LONDON 2012:
World’s greatest opportunity London’s bid for the 2012 Olympic and Paralympic Games was like no other. It promised to inspire the youth of the world. To engage, £400 MILLION OF involve and enthuse – to change lives. It promised to put the Olympic SPONSORSHIP and Paralympic Games at the heart of contemporary life. To achieve this, London’s Organising Committee needed a powerful brand, one that could inspire and engage with a global audience of four billion people. A brand that could make the Olympic and Paralympic Games more relevant, accessible and inspiring than ever. Everyone’s clear ambition for London 2012. These Games were to be everyone’s. The brand we created supports this ambition. The emblem is 2012, an instantly recognisable symbol and a universal form – one already closely associated with the Games in London. It is unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing London’s qualities of a modern, edgy city. It is for everyone, regardless of age, culture and language. It is designed to be for everyone to feel and be part of London 2012. Shaping london 2012 not expected for 18 months. In the UK, brand recognition has already reached 85 per cent and worldwide it is over 50 per cent. Sponsorship has also exceeded expectations with partners spending more implementing schemes of sustainability and by supporting athletes. EDF Energy is rewarding customers with London 2012 merchandise for reducing their carbon footprint by 20% and Adidas has reported Wolff Olins that London 2012 branded clothing comprises 20% of the sales of +44 20 7713 7733 +1 212 505 7337 +9 7144 01 9581 www.wolffolins.com © 2009 Wolff Olins Limited. All rights reserved.
Baixar agora