Check out this slidedeck for 15 lead generation strategies we've used to great effect. You'll get real-world examples and screenshots from some of the leading businesses also tapping into these proven strategies.
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Partner with a company and create email-gated content together. Promote together
and share the leads.
1. Co-Created Gated Content
3. 2. PDF of Blog Article Content Upgrade
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Create a PDF version of your article for readers who want to keep it as a resource.
Email-gate it behind an inline call-to-action and a click popup.
4. 3. Entry Overlay for Subject-Specific Gated Content
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Create a comprehensive guide to a frequently-written-about subject on your blog and
place an entry overlay over articles on that subject.
5. 4. Product Demo/Webinar Exit Popup on Pricing
Page
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If pricing page visitors don't convert, use an exit popup to prompt a lesser-conversion
for a product-focused webinar or demo.
6. 5. Site Analysis or Tool with Gated Results
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Provide a free tool then gate the results.
7. 6. Video Gate & Video Cliffhanger
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You can either email-gate an entire video, or stop the video 30-seconds in and
request viewers provide their email to see the rest.
8. 7. Questionnaire with Email-Gated Results
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People love to know where they stand in relation to their peers. Create a
questionnaire and email-gate the results.
9. 8. Two-Step Lead Generation Funnels
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Clicking a CTA is far more tempting if there's no lead information to enter. Yet once
you've clicked, you're committed.
10. 9. Slideshare
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70 million people use Slideshare each month. That's thousands of impressions on
each deck. Prompt a subscription to your newsletter with a built-in popup.
11. 10. Facebook Lead-Gen Ad
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Facebook users don’t like being sent off-platform. They're comfortable where they
are, so keep them on-platform with Facebook's internal lead-gen ads.
12. 11. Visitor-Specific Popup Offers
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Use a marketing automation platform to track your visitor's behavior. If they're
return traffic, trigger a visitor-specific popup based on their preferences the next
time they arrive.
13. 12. Coupon
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Giving away a coupon gives you a targeted email list of people you know are
interested in your specific product and is a great way to drive sales.
14. 13. Gated Poll Results
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People love expressing their opinions and see how they stack up. A poll or vote is a
great way to allow them to do both. Gate the results of your poll.
15. 14. Roundup Newsletter Subscription
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Just because your business isn’t publishing enough content doesn’t mean you can’t
send out an awesome newsletter on a weekly basis. Create and curate!
16. 15. Featured Gated Content on Blog Directory
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Maximize impressions on your gated content by placing a CTA at the top of your blog
directory. More eyes equal more leads.
17. For 85 more lead generation marketing
ideas and examples click here.
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