15 A/B TESTING
STATISTICS
THAT WILL BLOW YOUR MIND

A/B testing is a strategy in
marketing in which two
versions, A and B, (the Control
and the Treatment) are tested
against each other.

The goal is to identify changes
that increase the chance of the
what you want to occur,
occurring.

Here are 15 awesome A/B testing
statistics to inspire your own
tests

#1. 66% of companies test
multiple landing pages on their
websites…

Only 13% think they’re doing it
well.

#2. 72% of online retailers test
their CTA buttons (Calls-to-
Action)…

Only 49% test the performance
of their checkout process.

#3. Google ran more than seven
thousand A/B tests in 2011…

40 of them to determine which
shade of blue earned more
clicks.

#4. QuickSprout runs one A/B
test every two weeks…

A quarter of all their tests boost
the relevant conversion rate by
at least 20%.

#5. Eric Siu from Treehouse
found his ad Cost per
Acquisition (CPA) was
stubbornly floating around $60…

Adding the word ‘Free’ to the
ads decreased his CPA by 17
dollars per signup.

#6. People on TreeHouse’s
library page weren’t signing up.
At first they tested changing the
color of the signup button from
grey to green, but with no
change…

Having their main navigation bar
(and signup button) scroll with
the reader increased
conversions on the page by
138%

#7. NeilPatel.com had four fields
in their entry form: Name,
Email, URL and Revenue

Removing ‘Revenue’ from the
entry form rocketed its
conversion rate by 26%

#8. A software company’s
testing of a 14-day trial versus
their original 30-day trial
resulted in no change in
conversions. But…

It resulted in 102% more people
continuing after the trial had
ended

#9. A/B testing is the most used
method for improving
conversion rates…

But only one out of eight A/B
tests has ever driven major
changes

#10. President Obama’s 2008
presidential election tested their
media on display and call-to-
action button combinations…

Combining an image of the
Obama family with the CTA
‘Learn More’ increased sign-ups
by 40.6%, an increase worth 60
million dollars and 288,000
volunteers.

#11. For their ‘Get a Live Demo’
CTA button, Hubspot tested a
more dynamic sprocket image
against standard rectangular
buttons…

The tiny change resulted in a
13% increase in conversions

#12. Even though they offered
free trials, email marketing
company GetResponse had only
the ‘Buy Now’ CTA on their
homepage…

Adding a ‘Free Trial’ option
increased free accounts by
158.6%, with no negative
influence on their paid accounts
results

#13. In 2012 Ecommerce site
Express Watches added a ‘SEIKO
authorized dealer-site’ trust sign
on their home page. It increased
conversions by 107%. But…

In 2013 they made the trust sign
even more obvious and added a
‘why we’re trusted’ box. This
increased conversions by
another 58.39%

#14. Data protection company
Veeam Software changed their
CTA ‘Request a Quote’ in order
to increase clck-through-rate…

The CTA adjustment to ‘Request
Pricing’ increased their Click-
Through-Rate by 161%

Want to know what
inspired us to make
this presentation?

#15. Wishpond recently A/B
tested our Sweepstakes App
landing page. Moving the
‘Create my Free Account’ CTA
button from the top right to the
middle left resulted in…

A 22% increase in sign-ups.

monetate.com
iterativepath.wordpress.com
pardot.com
adpushup.com
event360.com
blog.hubspot.com
visualweboptimizer.com
corp.wishpond.com
Sources:

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