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srch=PR_EMS_Digital...
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A situação do marketing digital 2014

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Você está sempre se atualizando? Está dentro dos conhecimentos online?

A Wishpond criou uma apresentação com dados interessantes sobre marketing digital.


Nessa apresentação vamos abordar:

Os 9 maiores problemas que os profissionais de marketing enfrentam
26 estatísticas de publicidade online
26 estatísticas de e-mail marketing
Melhores práticas de segmentação de público
A eficácia de 11 diferentes canais de marketing
E muito mais!
Confira a situação do Marketing Digital em 2014.

E não se esqueça de ficar atento para os cinco passos que você precisa tomar para encontrar o sucesso nesse mundo complicado que é o do marketing digital hoje em dia!

Publicada em: Marketing
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A situação do marketing digital 2014

  1. 1. w
  2. 2. w
  3. 3. RO I 61% 48% 42%44% 39% 27% 25% 9% 5% 70% 60% 50% 40% 30% 20% 10% 0% CRM Dados Globalização Personas Advocacia Branding O rganização w O utros
  4. 4. w
  5. 5. 1. Capturar, organizar e integrar os dados dos clientes 2. Traduzir dados em insights e públicos 3. Estabelecer estratégia de engajamento e orçamento 4. Executar estratégia adaptada em todos os canais 5. Mensurar o ROI para melhorar constantemente 0110100 1101001 0010110 1010010 @ w
  6. 6. w
  7. 7. Tablet Video Gam es Com putadorno trabalho Jornalim presso Com putadorem casa Rádio Celular Televisão Um dia Uma semana 97% 84% 89% 68% 86% 53% 74% 51% 69% 37% 44% 26% 40% 17% 25% 15% 100% 80% 60% 40% 20% 0% w
  8. 8. Televisão Com putadorno trabalho Com putadorem casa Celular DigitalTablet Gam eConsole Rádio Jornais 2.26 6:38 6:51 27:08 7:447:50 8:53 11:40 30:00 25:00 20:00 15:00 10:00 5:00 0:00 w
  9. 9. Argentina M éxico ArábiaSaudita Brasil Áfricado Sul Indonésia Turquia Índia Canadá EUA Austrália Reino Unido China Alem anha Coreiado Sul Japão 5.0 4.0 3.0 2.0 1.0 0.0 4.3 3.8 3.3 3.1 3.0 2.8 2.5 2.4 2.3 2.3 2.1 1.9 1.5 1.4 1.0 .8 w
  10. 10. 80% 70% 60% 50% 40% 30% 20% 10% 0% Adultos - Geral 18-35 35-49 50% 56% 78% 66% 36% w
  11. 11. w W ebsite Em ailM arketing M arketingdepesquisa M ídiaSocial(N ão paga) M aladireta Anúncios Televisão Anúncios im pressos Aplicativosm óveis O utros AnúnciosSociais Rádio 70% 60% 50% 40% 30% 20% 10% 0% Mais eficaz em 2013 Principais planejados para 2014
  12. 12. w
  13. 13. w 80% 70% 60% 50% 40% 30% 20% 10% 0% Nome Sobrenome Data de nascimento CEP Endereço de correspondência País Número telefônico Número celular Sexo E-mail 78% 74% 52% 73% 40% 43% 37% 23% 24% 16%
  14. 14. w
  15. 15. w Tem po gasto no site Valor Transação passada Atividadepassada Dem ografia Engajam ento Idiom a N enhum a 100% 80% 60% 40% 20% 0% 68% 39% 70% 83% 72% 27% 16% 6%
  16. 16. w Todas as indústrias Editores Consumidores de produtos e serviços Mída e entreteni- mento Serviços e produtos Catálogos Vendedores multi-canal Turismo 70% 60% 50% 40% 30% 20% 10% 0% 26% 1% 6% 15% 27% 34% 37% 65%
  17. 17. w
  18. 18. w Eu estaria interessado(a) em receber anúncios no meu celular Estou disposto(a) a aceitar anúncios em meu celular se eu receber algo de valor em troca Estou propenso(a) a comprar produtos que vejo anunciados por celular Eu estaria interessado(a) em usar o meu celular para fazer compras em uma loja 5% 7% (acima de 45%) 12% 18% (acima de 46%) 6% 9% (acima de 65%) 10% 18% (acima de 72%) 20% 15% 10% 5% 0%
  19. 19. w 20% 15% 10% 5% 0% VarejoServiços financeiros AutoTelecom.Lazer/ Turismo InformáticaSaúdeMídiaEntreteni- mento 12% 5% 9% 4% 4% 6% 6% 6% 8% 7% 8% 8% 12% 13% 13% 14% 20% 20%
  20. 20. w $210 $296 $174 $194 $527 $430 23% 12% 41% $1,017 $813 25% 3 º tri. 2012 3 º tri. 2013 Exibição Geral Classificados Busca e Diretórios
  21. 21. http://www.experian.com/marketing- services/2014-digital-marketer-benchmark- and-trend-report.html?WT. srch=PR_EMS_DigitalMarketer2014_031214_p ress_report w
  22. 22. Wishpond Brasil A ferramenta mais fácil para todo o seu marketing online crie anúncios online, promoções, landing pages e campanhas de e-mail automáticos Gostou dessa apresentação? Para mais conteúdo, confira nosso blog.wishpond.com. br w

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