The document discusses strategies for competing against tech giants for top talent, including standing out as a company by hosting hackathons and flexible work environments, engaging talent through communities and transparent employment branding, and standing out as a recruiter by having knowledgeable conversations about the company's technologies. It also notes that tech recruiting is unique in requiring an understanding of company culture and a personalized candidate experience.

1. How to Compete Against
Tech Giants for Top Talent.
{creative tech recruitment}

2. Meet our speakers.
JOHN WILSON - @WilsonCEO
• Founder and CEO of WilsonHCG
• Authority on human capital topics, including talent
acquisition, employment branding, gen Y and employee
engagement and retention
• Has been featured in HRO Today, The American Business
Journal and CIO magazine and on ERE.net
ALISON HADDEN - @AlisonHadden
• Director of Product Marketing for Glassdoor
• Speaks as an industry expert on employer branding, social
recruiting and employee engagement
• Educates companies on how to influence and hire ideal
fit candidates in today’s modern recruiting world

3. Follow the conversation.
#TechRecruiting

4. Why is the tech market so competitive?
In the United States alone, 150,000 computing jobs
are expected to open up each year through 2020. Despite the rise
of technology jobs, fewer than 40,000 American grads
earned bachelor degrees in computer science in 2010.
#TechRecruiting
Source: New York Times

5. What makes tech recruiting so unique?
• A detailed understanding of a company’s culture and brand is vital
• Recruiters must get creative in their efforts
• Recruiters must educate themselves enough to have relevant
conversations with tech talent
• Candidate needs a personal experience (not automated)
• Recruiter to actively listen to a candidate’s requests and find a
connection to an available position
• Talent communities are key
#TechRecruiting

6. How do you attract top tech talent?
STANDING OUT
AS A COMPANY
ENGAGING
TECH TALENT
TALENT
COMMUNITIES
EMPLOYMENT
BRANDING
STANDING OUT
AS A RECRUITER
#TechRecruiting

7. {engaging tech talent}

8. • Being part of the creative, collaborative process
• Streamlined interview process
• Working on projects they can be proud of that will build up their portfolio
• Being able to talk about accomplishments
• Time to develop new products and come up with fresh ideas
• Training and learning opportunities
What engages tech talent?
#TechRecruiting
75% of companies surveyed agreed that employee
benefits increase employee retention.
Source: Harvard Business Review

9. {employment branding}

10. • It’s all about transparency
• Identify what makes you an “employer of choice”
• Be authentic in presenting your brand
• Assemble your army of brand ambassadors (your employees)
• Amplify your message across multiple channels including free resources
Leveraging your employment brand
#TechRecruiting
69%
Would not take a job with a company that had a
bad reputation, even if they were unemployed.
Source: Corporate Responsibility Magazine

11. • Sign up for a free employer account on Glassdoor
• See what current and former employees are saying
• Respond to reviews publicly
• Compare brand awareness to your talent competitors
• Track company and CEO ratings over time
• View demographics and interests of candidates researching your company
• Engage your employees in the conversation
Free employment branding resources
#TechRecruiting
94%
of job seekers on Glassdoor find the employers’ perspective
useful when forming an opinion about the company.
Source: Glassdoor

12. Brand and recruit tech talent with Glassdoor.
#TechRecruiting
21M
MEMBERS
5M
CONTENT
270K
COMPANIES
15M
JOBS
190
COUNTRIES
JOB ADVERTISING EMPLOYER PROFILE DATA & ANALYTICS

13. FINANCIAL SERVICES
CONSUMER GOODS
INTERNET
HEALTHCARE
TECHNOLOGY
RETAIL
CONSULTING
ENERGY & UTILITIES
Glassdoor delivers results for 1,400 clients.
#TechRecruiting
SUCCESS STORIES

14. {talent communities}

15. • Engage members by posting thought-provoking and
problem-solving questions
• Ask the community what they’re looking for in their
next job opportunity
• 80% of the content you promote should add value
to your talent community
• Showcase new company technologies and products
• Don’t spam tech talent
Engaging tech talent through talent communities
#TechRecruiting
78% organizations are currently investing or planning
to invest in talent communities.
Source: Aberdeen Group

16. {standing out as a company}

17. • Host hack-a-thons, job shadowing, code challenges and stretch projects
• Offer flex hours, virtual work environment or pay-for-performance model
• Host office meet-ups or outings
• Push out meaningful content from your current tech leaders
• Offer a creative and casual work environment
How to stand out as an organization
#TechRecruiting
1mil. Number of programming jobs that will outnumber
students graduating in the field by 2020.
Source: Code.org

18. {standing out as a recruiter}

19. • Educate yourself enough to have relevant, tech-savvy conversations
• Personalize your outreach and have genuine conversations with
candidates
• Be able to discuss the organization’s latest technologies
• Be transparent throughout the hiring process
How to stand out as a recruiter
#TechRecruiting
59% of tech professionals at minimum consult with
a recruiter during their job seeking process.
Source: CIO magazine

20. {BEST PRACTICE BLOG}
Tailor Strategies for Tech Talent
View here!