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Harnessing the Science of Persuasion, Robert B. Cialdini, 2011
The Science of Persuasion
Six Basics Laws of Winning Friend...
#liking
Liking
People like those who like them
Application
Uncover real similarities and offer genuine praise
#reciprocity
Reciprocity
People repay in kind
Application
Give what you want to receive
#socialproof
Social Proof
People follow the lead of similar others
Application
Use peer power whenever it's available
#consistency
Consistency
People align with their clear commitments
Application
Make their commitments active, public and v...
#authority
Authority
People defer to experts
Application
Expose your expertise, don't assume it's self-evident
#scarcity
Scarcity
People want more of what they can have less of
Application
Highlight unique benefits and exclusive infor...
Going further
The full paper Cialdini’s Must Read Another Must Read
click click click
I really hope you enjoyed reading this slideshare.
Receive our latests presentations
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PS: if...
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presentations!
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GM of France Digitale, alliance of french digital champions
Head of eBusiness Studies @ WebSchoolFactory (Paris)
Happy blo...
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Robert Cialdini: The Science of Persuasion in Less Than 10 Slides

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A scientific paper summarized in less than 10 slides.
The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011)
Bonus: full paper and recommended readings.

Publicada em: Ciências
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Robert Cialdini: The Science of Persuasion in Less Than 10 Slides

  1. 1. Harnessing the Science of Persuasion, Robert B. Cialdini, 2011 The Science of Persuasion Six Basics Laws of Winning Friends & Influencing People #reciprocity#liking #socialproof Scientific papers in less than 10 slides #authority #scarcity#consistency
  2. 2. #liking Liking People like those who like them Application Uncover real similarities and offer genuine praise
  3. 3. #reciprocity Reciprocity People repay in kind Application Give what you want to receive
  4. 4. #socialproof Social Proof People follow the lead of similar others Application Use peer power whenever it's available
  5. 5. #consistency Consistency People align with their clear commitments Application Make their commitments active, public and voluntary
  6. 6. #authority Authority People defer to experts Application Expose your expertise, don't assume it's self-evident
  7. 7. #scarcity Scarcity People want more of what they can have less of Application Highlight unique benefits and exclusive information
  8. 8. Going further The full paper Cialdini’s Must Read Another Must Read click click click
  9. 9. I really hope you enjoyed reading this slideshare. Receive our latests presentations (Every month in your mailbox.) PS: if you did, why not keeping in touch?
  10. 10. Check our my other presentations! click click click
  11. 11. GM of France Digitale, alliance of french digital champions Head of eBusiness Studies @ WebSchoolFactory (Paris) Happy blogger: www.brocooli.com willy (a) francedigitale.org 
 @willybraun Willy Braun CMO of France Digitale, alliance of french digital champions Teacher @ WebSchoolFactory Happy blogger: www.brocooli.com mathieu (a) francedigitale.org 
 @mathieudaix Mathieu Daix

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