3. ISBN : 1517222842
Author : Myron M. Persoff M.D.
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4. Cosmetic surgery had its beginnings in the early 20th century, using techniques that evolved from the
first two World Wars and the Viet Nam era. The ethics of medicine and surgery were different at that
time. Advertising was looked down upon and surgeons were taught to become masters of their craft,
slowly building their reputations by word of mouth in response to good results. Advertising changed
everything and caught the attention of entrepreneurs. Many untrained doctors avoided the scrutiny of
hospitals by performing extensive procedures in their offices, and deaths from cosmetic surgery
became almost commonplace. South Florida was the epicenter of this new phenomenon and if it
weren’t so serious it would have been comical. The media accounts gave the impression they were
holding tryouts for the Darwin Awards. Patients selected their surgeon, not on the basis of training,
experience, reputation and expertise, but rather on their medical marketing campaign. This is a
completely fictional account inspired by some of those true stories written by a renowned and highly
respected plastic surgeon with a large practice of many years in South Florida, one of the top centers
of plastic surgery in America.
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