My top five tips to turn reactive PR into LINKS: 1. Consume the news 2. Know your brand 3. Create a calendar of events 4. Don’t be afraid of failure 5. Dust yourself off and try again

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How reactive PR can lead to
LINKS
Will Hobson // Edit
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Reactive PR
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How can we use this within Digital PR?
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Amplify internal voices and spokespeople
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Use social media as a reactive tool
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And as a proactive tool

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Be aware of what other teams are doing
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Find something relevant and trending
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My five top tips for success
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1. Find the best way for you to consume
news
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Find a way to
consume news, that
works for you!
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2. Know your brand/clients' brand and
audience
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Paid teams usually have the best audience data as they have to make
sure they’re paying to reach the right people
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Finding your AUDIENCE

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https://radarly.linkfluence.com/login
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3. Create a calendar of events
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Use every event that could be relevant

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Today is Roald Dahl Day!

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4. Don’t be afraid of failure
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5. Dust yourself off and try again

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Example Plan

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Example Plan
How reactive PR can lead to LINKS for – consumer
price comparison site
Event Date
Shares in M&S fall today 02nd September
UK ONS Employment
Figures
10th September
UK Retail Sales 19th September
Royal Mail Strikes 24th September
British Airways Delays 27th September
1. Consume the news
2. Get to know your brand
3. Plan

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Recap
How reactive PR can lead to LINKS
1. Consume the news
2. Get to know your brand
3. Plan
4. Failure
5. Be consistent and try again
6. LINKS!
It should be part of your search strategy

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Thank you
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Get In Touch
Confidential
Will Hobson
Head of PR
William.hobson@edit.co.uk
Follow me on Twitter @WillHobson
Feel free to send any questions via
LinkedIn
https://www.linkedin.com/in/hobson
william/