2. Comedy on Demand:
iPlayer Stats 2008-2009
1. Eastenders
2. Top Gear
3. Doctor Who
4. The Apprentice
5. Live at the Apollo
6. Merlin
7. Gavin and Stacey
8. Mock the Week
9. Waterloo Road
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Heroes
13. Have I Got News for You
14. Casualty
15. Strictly Come Dancing
16. MasterChef
17. Comic Relief
18. QI
19. Charlie and Lola
20. Little Dorrit
iPlayer Stats 2009-2010
1. Eastenders
2. The Apprentice
3. Top Gear
4. Mock the Week
5. Waterloo Road
6. Strictly Come Dancing
7. Michael McIntyre’s Comedy Roadshow
8. Life
9. Merlin
10. Nevermind the Buzzcocks
11. Friday Night with Jonathan Ross
12. Gavin and Stacey
13. Formula 1 2009
14. Doctor Who
15. Spooks
16. Snog Marry Avoid?
17. QI
18. Russell Howard’s Good News
19. Torchwood Children of Earth
20. Dragons Den
Comedy and Comedy/Entertainment titles punch through on iPlayer.
3. US –Web to TV:
In the US destination comedy websites have now partnered with TV Networks to create
broadcast as well as web only content.
+
+
+
4. THE UK: MARKET FAILURE
Inside the UK 5 comedy destination websites have launched and closed in the last 3 years. Apart
from UGC content on YouTube, a handful of sites remain that write about comedy but that don’t
produce any.
WEB EXCLUSIVES
ORIGINAL CONTENT
BROADCAST
LINEAR CONNECTION, HIGH
PROD/EDITORIAL VALUES
USER GENERATED CONTENT
Lower production values, generally with
no connection to linear
SHORT
FORM
VIDEO
NEWS/PROG
SUPPORT OR
WRITTEN-FORM
5. May 2009:
Comedy Extra launches as beta
product
2009/10:
Content library populated
The story so far…
6. Beta Performance:
• Website up over 100% YoY hitting 226,000 unique weekly UK
users in May 2010
• Over 2.5 million comedy clip views on the site since beta
launch in May 09
• Over 2.4 million views on the bbc comedy channel since July 09
• 204 videos at an average of just under 10,000 views per video
• 59% male 41% female mainly 13-24 years old
• 5582 regular subscribers
• 13,000 followers since March 09 appearing in 588 lists
• 9254 fans of BBC Comedy on Facebook since September 09
7. Current Traffic:
May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10
300,000
250,000
200,000
150,000
100,000
50,000
Psychoville
Shooting stars
Thick Of It
Henry 8.0
+ X husband
Gavin & Stacey
Micro Men
Ashen’s Tech Dump
Mar 10 Apr 10Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10
300,000
250,000
200,000
150,000
100,000
50,000
450,000
400,000
350,000
500,000
Psychoville
Shooting
stars Thick Of It
Henry 8.0
+ X husband
Gavin &
StaceyMicro Men
Ashen’s Tech
Dump
May 10
Election
Collection
Outnumbered
8. Mission:
THE place for the finest British comedy from the past,
present and future.
Approach
Deliver original clips, TV clips, prog support clips, and archive, specifically:
• Commission the best new and best loved talent to take risks online
• Deliver at least one clip per comedy show from the BBC Archive
• Ensure that we have a clip from every Comedy broadcast on the BBC’s four channels
• Develop technologies to improve overall findability and reach
10. Improved navigation
Introduction of Archive
User Recommendations
Increased functionality
May 17 2010:
bbc.co.uk/comedy launches
in full production.
12. Opening Up the Archive
7 Archive Collections ready for May 2010:
Total Planned for 2010: 25 Collections
• Loving Moments
• Comedy Entrances
• Great Outbursts
• Political Moments
• Sporting Moments
• Best of 2009
• April Fools
Classic comedy moments have been
aggregated into themed collections for
historical and reminiscent purposes.
Each individual clip has its own APS page
as well as featuring on bbc.co.uk/comedy.
13. Curation:
PLAYLISTS
Established comedy talent will curate the
site picking their choice of archive and
web exclusive content. We will also link
out to their own websites or social
media spaces
15. Supporting TV Comedy online in 2010/11
Outnumbered
Walk on Wild Side
Miranda
Genius Mitchell & Webb
Ideal
Michael McIntyre Comedy Roadshow
Shooting Stars
QI
Live at the Apollo
The Impressions Show
Reggie Perrin
Armstrong & Miller
Mrs Brown
Grandmas House
Stephen K Amos
Roger & Val
Stewart Lee We Are Mongrels
Young, Unemployed & Lazy
Getting On
Matt & David - Airport
Not Going Out
My Family
Old Guys
Re-United
Pink Ladies
Harry & Paul
Whites
Episodes
Vexed
Handle With Prayer
The Trip
White Van Man
Lunch Monkeys
London 2012
How Not To Live Your Life
Have I Got News For You
Would I Lie To You?
Frank Skinner Show
Mock the Week
Rob Brydon Show
Adrian Chiles Show
Nevermind the Buzzcocks
The King is Dead
46+ TV shows in Comedy & Comedy Entertainment will be supported via APS, clips in
bbc.co.uk/comedy, and BBC YouTube, authored blog posts from talent, and innovative
programme support online.
16. Supporting TV Comedy online:
Continue to support TV with exclusively commissioned content, eg Mitchell
and Webb Animations, launched online to raise awareness for the new series.
19. Broken Biscuits
Idiots of Ants
Jason Lewis
CFKD Henry 8.0
Content Innovation :
There are over 40 web exclusive series online featuring a mixture of web
native and emerging comedy talent.
Cardinal Burns
The Midnight Beast
23. on Mobile 2010/11
July 2010 we will launch Mobile a video gallery with 50 videos
updated weekly with 5 of the best new videos, photo galleries and
topical material from the Comedy Blog.
24. on Games consoles
A proposal has been submitted to FM&T to create a feed of bbc.co.uk/comedy in the
same way that I player is now available on games consoles.
25. By monitoring performance against the 3 objectives below:
What How Using When Who
1.Amplify the impact and reach
of TV comedy
•Measuring unique users
and page views to both the
overall site and individual
clips
•Monitoring profile of MP
users compared to TV
audience
Sage
Weekly UU
Page views
Referrals
CMI(?)
Nielsen
TubeMogul
Istats
Monthly Audiences
Team
2. Broaden the BBC’s comedy
offering – rebuilding confidence
amongst new and underserved
audiences in particular
i) Tonally
i)Access out of TX slot
ii)Range (innovative forms of
execution)
•Measure appreciation
scores for content
•Putting bespoke
questionnaire on the online
pulse for key content (and
the overall site)
•Strategic analysis of
‘comedy types’
Internet Pulse
Net Promoter
scores
Bespoke
questionnaires
Sage
Referrals
TubeMogul
youtube
Istats
iplayer
Quarterly Audiences
Team
3. Nurture new, diverse talent
from across the UK – (onscreen
and off) providing a crucial
testbed for tomorrow’s TV hits
and stars
•Encouraging new talent
/ideas and ‘deliberately’
investing in alternative
forms in the MP space
- TBC The MP
team
How will we measure success?
26. Projected Traffic:
Subject to implementation of the built comedy widget on the BBC homepage.
May
09
Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar
10
300,00
0
250,00
0
200,00
0
150,00
0
100,00
0
50,00
0
Psychoville
Shooting stars
Thick Of It
Henry 8.0
+ X husband
Gavin & StaceyMicro Men
Ashen’s Tech Dump
Mar
11
Apr 11Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11
300,00
0
250,00
0
200,00
0
150,00
0
100,00
0
50,00
0
450,00
0
400,00
0
350,00
0
500,00
0
Psychoville
Nevermind
the Buzzcocks
Henry 8.0
Beast
Hunters
ReFail
Angelos
Harry
Partridge
Ashen’s
Tech
Dump
Marketing
BBC2
CTAs
Homepage
Widget
May
11
Jason Lewis
Lee Nelson
News
Widget
David and
Matt?
Christmas
Archive
Collection
Miranda?
27. Embedding
Our content is embedded all over the web meaning that many of the
views we get are not on the BBC website. This is worth factoring in
when measuring the success of the project
28. Summary
Mission:
THE place for the finest British comedy from…
…the PAST
Surfacing the comedy archive,
because people are looking for it.
…the PRESENT
Amplifying TV & Radio Comedy
Online to bring people to it.
…and the FUTURE
Delivering new comedy talent and
new audiences to the BBC.
