1.
WILL HANKE

2.
Will Hanke
• 20th Year in Business
• 13th Year teaching SEO
• 7th Year at Expo

3.
What’s Working Now?
• SEO in 2018
• Paid Advertising
• Emergence of Chatbots
• Social Media Automation
• Influencer Marketing

4.
Search Engine Optimization (SEO)

5.
SEO in 2018
1. Link Building
2. Snippets & Rich Data
3. Voice Search
4. Visual Search
5. Mobile First Index

6.
1. Link Building

7.
Link Building – Guest Blogging

8.
2. Snippets & Rich Data

9.
Featured Snippets

10.
Featured Snippets

11.
Featured Snippets

12.
Featured Snippets

13.
Rich Snippets

14.
3. Voice Search & Digital Assistants

15.
4. Visual Search

16.
5. Mobile First Index

17.
Paid Advertising

18.
T R A F F I C

19.
Chatbots

20.
manychat.com

21.
Social Media Automation

22.
Influencer Marketing

23.
Influencer Marketing
“…a form of marketing in which focus is placed
on influential people rather than the target
market as a whole. It identifies the individuals
that have influence over potential buyers, and
orients marketing activities around these
influencers.”
wikipedia.org/wiki/Influencer_marketing

24.
• Identified 100 ‘micro
influencers’ on IG
• Asked for cool shots of
the shoes they were
already wearing
• If used, mentioned on
official IG account
Sperry

25.
• Wanted to be linked to
fashion & beauty
• Found ‘lifestyle bloggers’
and asked for pics of their
daily oufits with product
strategically placed in the
mix
Naked Juice

26.
• To promote 2016
Keepsake Ornaments
• Asked families to share
personal, tender
moments from their
holiday season
• Used special #hashtag
Hallmark

27.
Building Relationships

28.
Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing

29.
Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing
• Paid Ads (FB, AW)
• Chatbots (manychat)
• Social Media Automation
(sniply, buffer)
• Influencer Marketing
(relationships)

30.
Building Relationships

31.
Thank You!
RedCanoeMedia.com