Being Relevant & Found in the Search Engines

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Will Hanke

My presentation for the Saint Louis Business Expo - April 8, 2014

Business

BEING RELEVANTBEING RELEVANT
AND FOUNDAND FOUND
IN THE SEARCH ENGINESIN THE SEARCH ENGINES
Will Hanke
Red Canoe Media

WhereIsMyBusiness.com
You Built It, Did they Come?

WhereIsMyBusiness.com
More Incoming Traffic = More Money

WhereIsMyBusiness.com
Typical Marketing Funnel

WhereIsMyBusiness.com
Today: 7 Tips to Help You Can Stand Out

WhereIsMyBusiness.com
Tip 1: Get Your Site in Order

WhereIsMyBusiness.com
Tool: SEO Doctor (for Firefox only)

WhereIsMyBusiness.com
Tip 2: Give Away Better Information

WhereIsMyBusiness.com
Say No to the FAQ Page

WhereIsMyBusiness.com
Make Content That Attracts Visitors

WhereIsMyBusiness.com
Be in the Right Place at the Right Time

WhereIsMyBusiness.com
Targeted Content is Money

WhereIsMyBusiness.com
Targeted Content Wins the Internet

WhereIsMyBusiness.com
Tip 3: Leverage Social Media

WhereIsMyBusiness.com
Don’t Use Social Media

WhereIsMyBusiness.com
I Said Leverage It

WhereIsMyBusiness.com
Define Your Audience

WhereIsMyBusiness.com
Then Use Those Networks!

WhereIsMyBusiness.com
Tip 4: Don’t Be So Boring

WhereIsMyBusiness.com
Your Website Design Lacks Enthusiasm

WhereIsMyBusiness.com
After Gets More Sales, Leads & Referrals

WhereIsMyBusiness.com
Does Your Content Need a Makeover?

WhereIsMyBusiness.com
Thanks. Signed, Boring.

WhereIsMyBusiness.com
Don’t Screw This Up!

WhereIsMyBusiness.com
Now I’m More Interested!

WhereIsMyBusiness.com
Tip 5: Show Off Your Mad Biz Skillz

WhereIsMyBusiness.com
What Makes You Different?

WhereIsMyBusiness.com
Real. Authentic. Accessible.

WhereIsMyBusiness.com
Tip 6: Make It Easy To Buy From You

WhereIsMyBusiness.com
The Call to Action

WhereIsMyBusiness.com
Boom - I Know What to Do

WhereIsMyBusiness.com
At Least One on Every Page. No Excuses.

WhereIsMyBusiness.com
The Call to Action Banana

WhereIsMyBusiness.com
Further Down the Funnel to Conversion

WhereIsMyBusiness.com
Tip 7: (aka geek overload): Use Rich Snippets

WhereIsMyBusiness.com
In-Depth Product & Review Information

WhereIsMyBusiness.com
Google Publisher / Authorship
plus.google.com/authorship

WhereIsMyBusiness.com
Quick Review
1. Get Your Site in Order
2. Give Away Better Information
3. Leverage Social Media
4. Don’t Be So Boring
5. Show off Your Mad Skills
6. Make it Easy to Buy From You
7. Use Rich Snippets

WhereIsMyBusiness.com
Questions & Thank You!Questions & Thank You!
Will Hanke
RedCanoeMedia.com
314-496-8665
@RedCanoeMedia

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