The Graphic Concept Of Ukrainian Tourism Brand

1. The Graphic Concept Of
Ukrainian Tourism Brand

2. Your feedback is very
important to make the brand
more visible and attractive.
To save your time, we
suggest a condensed version
of the presentation.

5. The smile graphic shape is a cut form
of the basic logo and is used as a
connector of options in a graphic
constructor, which reflects the concept
that Ukraine connects alternative
options in a manner "as well as"
instead of "either...or".

6. Firm graphic elements from the
national design and "pysanka's"
elements based on two opposite forms
- the rhomb and the circle

7. Branded icons of images "as well as ",
based on two opposing graphic forms
of logo - square and circle.

8. Constructor pattern of the images "as well as "
(simultaneous peaceful coexistence of opposites)

10. Constructor pattern of the images "as well as" for creating images of Ukrainian cities.

11. Gesture
The gesture has simple meaning "everything is OK",
where two hands are used to emphasize the positive
emotion. Within the brand concept this gesture resembles
the "U" letter shape of the logo, where two big fingers
correspond to vertical strokes of the letter, which
symbolize options connected in a manner "as well as".

26. Your feedback is very important
to make the brand more visible
and attractive.
We kindly invite you to share with
us your thoughts, associations,
emotions, when you see this. Is
the graphic system original, nice,
memorable? Do you like it? Does
it represent Ukraine, in your
opinion? Do you recommend any
changes or additions?

27. Thank you!