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Zandu retail design pitch by and then

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A 2012 project, which shows how asking a simple question can completely change an old brand's perception.

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Zandu retail design pitch by and then

  1. 1. AND THENZANDU RETAIL USER EXPERIENCE AUDIT + DESIGN STRATEGY August 2010
  2. 2. SPATIAL AUDIT - INTERIOR AND THEN
  3. 3. extreme right AND THEN
  4. 4. middle - between pillarsAND THEN
  5. 5. second pillar - billing counterAND THEN
  6. 6. defunct doctor’s room + cover for bath + ladder - Left side of shopAND THEN
  7. 7. front counter left of shop view from behind counter AND THEN
  8. 8. SPATIAL AUDIT - LAYOUT AND THEN
  9. 9. ENTRY/ EXIT DOOR ENTRY EXIT DOOR CASHIER DISPLAY WINDOW S H E L V E S COUNTER TOP DOCTOR’S ROOM bath room LLLLLLLL LLLL LLLL beam beam AND THEN
  10. 10. SPATIAL AUDIT - EXTERIOR AND THEN
  11. 11. AND THEN
  12. 12. shelfs/ stocking selling counter consumer area STATUS QUO - MEDICAL RETAIL USER EXPERIENCE Each shopping experience is broken into 3 zones AND THEN
  13. 13. 1// Most retail formats sell allopathic medicine - hence all medical/ health shops look the same 2// Allopathic medicine needs prescription and has thousands of variants and brands within the same formulation = confusing 3// Open retail design format is unfeasible in allopathic medicine as it is governed by strict norms and almost all shops sell schedule H drugs - hence need control by a B Pharma 4// Very alienating and cold environment for consumer to feel comfortable - ayurveda is about a good life and well being MEDICAL RETAIL USER EXPERIENCE AUDIT AND THEN
  14. 14. ANDSIGHT AND THEN
  15. 15. 1// ZANDU / EMAMI [Ayurveda] customers do not need a chemist, or a doctor. 2// They just need advice, and can pick up the product easily. 3// None of the drugs are schedule H, all are OTC AND THEN
  16. 16. • Create a totally new shopping concept in non-medicine retail. • Create an open, inviting shopping experience • Demistify ayurveda and the brands AND THEN AND THEN - THE SOLUTION
  17. 17. PROPOSED - ZANDU RETAIL USER EXPERIENCE selling counter consumer area shelfs/ stocking An open retail experience concept for non- allopathic Zandu retail. AND THEN
  18. 18. OTC Products – Pancharista, Nityam Churna, Lalima, Sardi Ja, Sona Chandi Chawanprash etc. Generic Products – Sudarshan Ghanvati, Chandraprabha Vati, Trishun Tablet, Triphala Churna etc. Ethical Products – Rhumasyl, Rhumayog, Satavarex, Brento, Vigorex SF etc. THE 3 MAIN SECTIONS AND THEN
  19. 19. 1// Increase shops presence using open front facade design 2// Create distinct FACADE branding using brand logo PNEUMONIC 3// Own shop facades using single point elements from branding 4// Design innovative and adaptable window dressing/ display 5// EXTERIOR space has unique experience promise 6// Use retail as an OOH medium RETAIL DESIGN SYSTEM - EXTERIOR AND THEN
  20. 20. = ZANDU - VISUAL HOOK AND THEN
  21. 21. 1// 70- 80% visibility 2// Innovative shelfing 3// Brand pneumonic as shelf shapes SHOP FACADE SKETCH AND THEN
  22. 22. 1// Since all products are OTC. The store does not need to control people’s access to products. Hence no need of counter as a barricade. 2// It’s a company single brand/ company owned outlet and products have names/ packaging 3// We create an alphabetical stocking system to improve shopping experience and ease in buying 4// Trivia/ info boards on every shelf to help people choose for themselves 5// ZONING can be based on the problem / body part affected/ solution offered 6// A welcoming open ayurvedic shaala, like a ayurvedic super mart 7// Custom designed shelves clearly marked, and one billing counter as you step out 8// An international shopping experience with a grounded and brand based environment design RETAIL DESIGN SYSTEM - INTERIOR AND THEN
  23. 23. DISPLAY WINDOW S H E L V E S DOCTOR’S ROOM bath room beam beam billing desk shelves shelves shelves island shelves prescription drugs island shelves island shelves island shelves island shelves maximum ht. 4 feet to allowed open view of store for customer at entry + staff for monitoring CCTV for surveillance ENTRY/ EXIT DOOR ENTRY EXIT DOOR brand wall S H E L V E S patient bed doctor’s chair and table bath room stairs to mezzanine toilet AND THEN
  24. 24. FIELD OF VISION - EXTERIOR AND THEN
  25. 25. prescription drugs CUSTOMER ENTRY/ EXIT DOOR CUSTOMER ENTRY/ EXIT DOOR CUSTOMER FIELD OF VISION CUSTOMER FIELD OF VISION STAFF FIELD OF VISION AND THEN
  26. 26. FIELD OF VISION - INTERIOR AND THEN
  27. 27. DISPLAY WINDOW DOCTOR’S ROOM beam beam billing desk shelves shelves shelves island shelves prescription drugs island shelves island shelves island shelves CUSTOMER ENTRY/ EXIT DOOR CUSTOMER ENTRY/ EXIT DOOR S H E L V E S brand wall stairs to mezzanine toilet AND THEN
  28. 28. ZANDU STORE DESIGN PRESENTATIONOctober 2010
  29. 29. AND THEN
  30. 30. AND THEN A MULTI PURPOSE AND DYNAMIC RETAIL SHELVING SYSTEM WAS DESIGNED TO KEEP SHOP FRONT LOOKING DYNAMIC, ALWAYS, AT LOW COST!
  31. 31. AND THEN
  32. 32. AND THEN
  33. 33. AND THEN
  34. 34. AND THEN
  35. 35. AND THEN
  36. 36. AND THEN

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