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Launch of iPod in India. Guess the year?
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The Indian aam aadmi or mango man's humour has never been captured more famously than by our very own RK Laxman. Laughter is the best medicine.
A Dose of Laughter by R.K. Laxman
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A handbook for business and maybe even personal relations, looked at the American way. By Robin Deerek and Cameron Stauth (veteran FBI agents).
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vikram sood
Till we can control nature, let’s control how we respond to its everchanging nature. This concept is for state governments of NE India to reduce losses of lives, livestock and materials - caused by annual flooding.
Pagova FloodDetection_North East India
Pagova FloodDetection_North East India
vikram sood
Jeevan Rath – the wheel that keeps spinning bringing relief and response to the most vulnerable Collective efforts have left footprints stretching from Mumbai across India as volunteers and partners who supported migrant families, people stuck on the road and daily wage earners to reach home continue to reach families and children. Stephanie Raison 2020... We all saw the photographs in the media, and we heard some of the stories. A mass of people, many wearing only chappals on their feet, walking for hours under the sun, some carrying children, and sometimes not even knowing if they were going in the right direction. Many of us watched this unfold via the small screen of our phone, enclosed by our four walls Tweeting Stay Home, Stay Safe. For millions though those walls soon collapsed and some of the hardest hit were in India’s financial capital, Mumbai. After almost two months of the nation-wide lockdown to prevent the spread of COVID-19, more than 1,200,000 migrant workers who without daily wage jobs were unable to pay their rents in Mumbai. Without anywhere safe to stay they were heading home by train, bus, truck and often just on foot. Approximately 30,000- 40,000 migrants were leaving Mumbai daily. Even at 10:30 p.m. messages continued to ping on the phones of development workers across Maharashtra. A powerful movement was being set in motion. We at Hungry Wheels acted as catalysts and created JEEVAN RATH and continued to contributed as mobility partners too with some 55 organizations from across the Maharashtra State that had collectively decided that they were going to do something, together with one goal – to help those most in need through Jeevan Rath - relief on wheels with Hungry Wheels. https://www.unicef.org/india/stories/jeevan-rath-wheel-keeps-spinning-bringing-relief-and-response-most-vulnerable
Jeevan Rath/1 - impact report
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vikram sood
After almost two months of the nation-wide lockdown, with no access to jobs, unable to pay rent and fearing for their lives, more than 1,200,000 migrant workers in Mumbai, are heading home - either by trains, buses, trucks and most times by foot. Approximately 30,000- 40,000 migrants have been leaving Mumbai daily, without food and water, in a desperate bid for survival. UNICEF would like to appreciate and recognize HUNGRY WHEELS for their dedication and for giving Jeevan Rath the ability to help as many migrant populations as possible in Maharashtra. It would further like to commend Hungry Wheels for coming up with the concept of Jeevan Rath, the name of the campaign, as well as contributing the vehicles necessary for making it happen. They were the catalysts that this movement needed. Implementers/Collaborators: 321 education foundation, AIILSG, Alert Citizens Foundation, CASA Mumbai, Citizens Association for Child Rights, CORO, CYDA, Doctors without Borders, Ecosan Services Foundation, Essar Foundation, Family Welfare Training & Research Centre, FICCI Ladies Association of Mumbai, Geo Roti Ghar, Habitat For Humanity India, Hope For Children Society, Hungry wheels, India Water Portal, Idobro, Maharashtra State Innovation Society, Maharashtra State Pollution Control Board, Makaam Maharashtra, Maharashtra State Rural Livelihood Mission, PriMove India, Project Mumbai, Red is the New Green, Red R, RISE Infinity Foundation, Rotary Club of Bombay, Samagra, Sato, Lixil, Save the Children, SBM URBAN-Maharashtra, SOS Children's Villages, SwaCh, Swayam Shikshan Prayog, The LIFE Foundation, The Resilient Foundation, Triratna Prerana Mandal, UNICEF, Water Supply and Sanitation Department, World Vision India, YMCA Mumbai, Youth for Unity and Voluntary Action (YUVA), Youth4work, SOPECOM Donors: Metro Shoes, Arghyam, United Way Mumbai, Glenmark Foundation, Tech Mahindra Foundation, Shapoorji Palonji, National Stock Exchange Foundation and Gala.
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In the field of brand management, ‘Brand Elasticity’ is the extent to which an existing or a new brand can be extended across sectors, products or services. It is the way brands within a company's portfolio can be monetised without increasing branding or marketing costs. Copyrights: Vikram Sood
Brand Elasticity and Architecture by vikram sood
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The Indian aam aadmi or mango man's humour has never been captured more famously than by our very own RK Laxman. Laughter is the best medicine.
A Dose of Laughter by R.K. Laxman
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vikram sood
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vikram sood
NFT or Non-fungible tokens Are identified as a unit of data stored in an electronic ledger (blockchain technology), then validated to be a unique identifier that cannot be interchanged and are indivisible. NFTs have bridged the gap between celebrities and fans, creators and collectors. A marketplace plays a very important role in the circulation of NFTs among every NFT enthusiast. What is an NFT marketplace? An NFT marketplace is a platform that acts as a medium or a meeting point for collectors and creators. Creators can come, list their NFTs on the marketplace. Whereas, for collectors, all they have to do is to come, bid, and buy their favorite NFT. Through this process, they come a step closer to their favorite celebrities, artists, or creators. For creators, it is a golden opportunity to get the real deal. Every time the NFT collectible is sold the creators a small percentage of profit as royalty.
Sandalwood’s NFT Marketplace
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vikram sood
Till we can control nature, let’s control how we respond to its everchanging nature. This concept is for state governments of NE India to reduce losses of lives, livestock and materials - caused by annual flooding.
Pagova FloodDetection_North East India
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vikram sood
Jeevan Rath – the wheel that keeps spinning bringing relief and response to the most vulnerable Collective efforts have left footprints stretching from Mumbai across India as volunteers and partners who supported migrant families, people stuck on the road and daily wage earners to reach home continue to reach families and children. Stephanie Raison 2020... We all saw the photographs in the media, and we heard some of the stories. A mass of people, many wearing only chappals on their feet, walking for hours under the sun, some carrying children, and sometimes not even knowing if they were going in the right direction. Many of us watched this unfold via the small screen of our phone, enclosed by our four walls Tweeting Stay Home, Stay Safe. For millions though those walls soon collapsed and some of the hardest hit were in India’s financial capital, Mumbai. After almost two months of the nation-wide lockdown to prevent the spread of COVID-19, more than 1,200,000 migrant workers who without daily wage jobs were unable to pay their rents in Mumbai. Without anywhere safe to stay they were heading home by train, bus, truck and often just on foot. Approximately 30,000- 40,000 migrants were leaving Mumbai daily. Even at 10:30 p.m. messages continued to ping on the phones of development workers across Maharashtra. A powerful movement was being set in motion. We at Hungry Wheels acted as catalysts and created JEEVAN RATH and continued to contributed as mobility partners too with some 55 organizations from across the Maharashtra State that had collectively decided that they were going to do something, together with one goal – to help those most in need through Jeevan Rath - relief on wheels with Hungry Wheels. https://www.unicef.org/india/stories/jeevan-rath-wheel-keeps-spinning-bringing-relief-and-response-most-vulnerable
Jeevan Rath/1 - impact report
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vikram sood
After almost two months of the nation-wide lockdown, with no access to jobs, unable to pay rent and fearing for their lives, more than 1,200,000 migrant workers in Mumbai, are heading home - either by trains, buses, trucks and most times by foot. Approximately 30,000- 40,000 migrants have been leaving Mumbai daily, without food and water, in a desperate bid for survival. UNICEF would like to appreciate and recognize HUNGRY WHEELS for their dedication and for giving Jeevan Rath the ability to help as many migrant populations as possible in Maharashtra. It would further like to commend Hungry Wheels for coming up with the concept of Jeevan Rath, the name of the campaign, as well as contributing the vehicles necessary for making it happen. They were the catalysts that this movement needed. Implementers/Collaborators: 321 education foundation, AIILSG, Alert Citizens Foundation, CASA Mumbai, Citizens Association for Child Rights, CORO, CYDA, Doctors without Borders, Ecosan Services Foundation, Essar Foundation, Family Welfare Training & Research Centre, FICCI Ladies Association of Mumbai, Geo Roti Ghar, Habitat For Humanity India, Hope For Children Society, Hungry wheels, India Water Portal, Idobro, Maharashtra State Innovation Society, Maharashtra State Pollution Control Board, Makaam Maharashtra, Maharashtra State Rural Livelihood Mission, PriMove India, Project Mumbai, Red is the New Green, Red R, RISE Infinity Foundation, Rotary Club of Bombay, Samagra, Sato, Lixil, Save the Children, SBM URBAN-Maharashtra, SOS Children's Villages, SwaCh, Swayam Shikshan Prayog, The LIFE Foundation, The Resilient Foundation, Triratna Prerana Mandal, UNICEF, Water Supply and Sanitation Department, World Vision India, YMCA Mumbai, Youth for Unity and Voluntary Action (YUVA), Youth4work, SOPECOM Donors: Metro Shoes, Arghyam, United Way Mumbai, Glenmark Foundation, Tech Mahindra Foundation, Shapoorji Palonji, National Stock Exchange Foundation and Gala.
Jeevan Rath_ Hungry Wheels Response to Covid19
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vikram sood
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Brand Elasticity and Architecture by vikram sood
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vikram sood
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Amul - brand innovation presentation
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vikram sood
TOURISM: IS TRAVEL FOR RECREATIONAL, LEISURE OR BUSINESS PURPOSES. THE WORLD TOURISM ORGANIZATION DEFINES TOURISTS AS PEOPLE "TRAVELING TO AND STAYING IN PLACES OUTSIDE THEIR USUAL ENVIRONMENT FOR NOT MORE THAN ONE CONSECUTIVE YEAR FOR LEISURE, BUSINESS AND OTHER PURPOSES". VUAR (Viewable Usable Augment Reality) concept as an enhanced and rich-media story-telling medium at historical monuments pan-India.
VUAR a technology for inclusive tourism
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vikram sood
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Dots
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vikram sood
When you are sitting and making a plan last moment, and no ideas come to you. You wonder whattodo!
Whatodo!!!
Whatodo!!!
vikram sood
Designing an experience.
Falafels QSR positioning
Falafels QSR positioning
vikram sood
A unique service I used to, and sometimes still offer to a select group of brands. Whereby I play the role of their external creative director, showing news ways to see and new ways to think to the companies internal teams. Which can get mired in operations.
Brand design strategy as a service
Brand design strategy as a service
vikram sood
I have hand-picked a few case studies here, to share my process and outcome thinking which I feel is critical to achieving goals.
My case-studies
My case-studies
vikram sood
2009, Kyoorius Design Yatra Problem? How do you break-ice between introverts/ creative creators at an event of 2000 plus people? Solution: Convert the entire space into a RFID mesh. Each participant wears a RFID wrist band. Each participant's movement creates a Live Digital Painting, on multi-touch screens placed around. One-click on the person's icon moving around the screen (on phone) reveals three key points to start a conversation, you can also request for a coffee catch-up, and schedule it. This product is now being licensed out, do feel free to contact.
Live digital painting
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vikram sood
Brand building 2008
Uhc environment graphics
Uhc environment graphics
vikram sood
Kids World Comic books, conceptualised, designed and created to double up as brochures, which are sold at Rs.300 a pop in 2007.
Asian paints kids world
Asian paints kids world
vikram sood
In-house motivational posters (design is not mine), 2004.
Apple India posters
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vikram sood
Aa concept in Jitendra's head was fleshed out and now it is India's biggest sports management company.
Sportz Consult
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vikram sood
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Icl 50s
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Private label strategy, product planogram, design, branding.
Aditya Birla private labels
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vikram sood
Packaging design for a compilation of Bombay Ad Club's winning gems.
Bombay ad fest
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vikram sood
An abridged version of design and communication strategy work done till 2011.
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vikram sood
Many artists and designers worked to interpret the baseline. &Then is what you make of it. Done between 2008 - 2013.
&Then - dynamic identities
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vikram sood
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MS Dhoni merchandise
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vikram sood
Pitch presentation 2006, eventually Fitch won the design commission, and later Grandmother worked on the store UI and UX.
Asian paints colour store
Asian paints colour store
vikram sood
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Amul - brand innovation presentation
Amul - brand innovation presentation
VUAR a technology for inclusive tourism
VUAR a technology for inclusive tourism
Dots
Dots
Whatodo!!!
Whatodo!!!
Falafels QSR positioning
Falafels QSR positioning
Brand design strategy as a service
Brand design strategy as a service
My case-studies
My case-studies
Live digital painting
Live digital painting
Uhc environment graphics
Uhc environment graphics
Asian paints kids world
Asian paints kids world
Apple India posters
Apple India posters
Sportz Consult
Sportz Consult
Icl 50s
Icl 50s
Aditya Birla private labels
Aditya Birla private labels
Bombay ad fest
Bombay ad fest
Design Work & Profile
Design Work & Profile
&Then - dynamic identities
&Then - dynamic identities
MS Dhoni merchandise
MS Dhoni merchandise
Asian paints colour store
Asian paints colour store
SME ads
SME ads
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