This presentation teaches educators how to create marketing content for your school blog to attract more visitors to your website and enroll more students. Marketing the way prospective students search, you can drive more traffic to your website and engage that traffic in the kind of conversations that matter to them.
23. Be sure to
Anticipate questions throughout the research,
consideration, and application processes.
Start with broad topics and then zoom in on specifics.
Nurture and empower your audience to make a
decision.
24. These schools are doing it right .
Check out these top school blogs for some inspiration.
MIT Admissions Blog (University)
http://mitadmissions.org/blogs
Lakeside School Student Counseling Blog (Private 5-12)
https://www.lakesideschool.org/academics/college-counseling
26. Your student life blog should highlight
your students' experiences
from their perspective
not your administration's.
27. This is where you help prospective students
start to envision themselves
as members of your educational community.
28. Do not
Talk incessantly about how great you are.
Your audience will be the judge of that.
Limit your content to school news and updates.
That's great information for current students, all but useless to prospective
students.
Ignore the importance of influencer opinions.
Testimony from your students, faculty, and family will go much
further with prospective students than anything else.
29. Do
Involve your students in the development,
upkeep, and promotion of your blog.
Your students' perspective is your most valuable asset when it comes
to recruiting new students.
Share unique and authentic observations.
Readers can tell when they're reading something heartfelt and
authentic, and when they're reading a forced English assignment.
Guess which one get applicants.
30. These schools are doing it right .
Check out these top school blogs for some inspiration.
Horace Mann School ( Private PK-11)
http://www.horacemann.org/page.cfm?p=2449
Indiana University (Public University)
https://weareiu.com/
37. Promotion
Create a plan for promoting your blog. This is
important for any content you create. However,
the content on your alumni blog will be
interesting to a broad audience. That means you
can promote it in more places.
38. These schools have got it down.
Gather intel from these excellent alumni blogs
Arizona State University (Public University)
https://alumni.asu.edu/news/blog
Stanford University (Public University)
https://alumni.stanford.edu/get/page/blogs/blog/?ciid=32075
39. A blog that offers relevant content is
an invaluable asset
to your inbound marketing plan.