1. The Dynobots
Marketing a band.

2. Image
• Anti- consumerism, anti-establishment,
rebellious and ‘cheeky’.

3. Image
• Internet
• National radio- Absolute, Radio 1
• Across university campuses
• London (bill boards etc)

4. Identity
• Radio one live lounge
• Posters of their laid back image
• Light hearted interviews
• Create an easily accessed MySpace with free
tracks
• Videos on YouTube

5. Internet
• MySpace, Facebook, YouTube, Spotify,
Streamcloud
• Own website:
• Each member has own bog which is kept up to
date for fans.
• Free music downloads
• Links to ticket and tour information
• Merchandise
• Viral Videos

6. Public Relations
• Live appearances at HMV and other stores
• Signing sessions on album releases

7. Gigs
• UK Tour (London based)
• Support acts with bigger bands
• Free charity gigs (publicity)
• Festivals (Reading, Leeds, Glastonbury)

8. Press
• Regular interviews
• Top photographers available for magazines

9. The audience
• 16-30 male and female, ‘indie’ fans
• Mainly Caucasian
• ‘Londoners’

10. Merchandising
• T-shirts
• Hoodies
• Posters (free with special edition albums)

11. CD’s and Art styles
•Very casual
•Not showing off too much