1. SEO Fundamentals of Keyword Research
Keyword search is an art which we have said earlier, for this you have to choose
good keyword which are really good and match with your contents, and you
must use appropriate tool to select your keywords then you must succeed to
select suitable keywords. Search engine use the keyword to show the rank
pages. If you select the right keywords then it should be good for your site.
Keywords search is the building block for the search engine optimization. Search
engine use those keywords or phases to display web pages which are relevant
to these terms. If you want to select your keywords then you must spend some
time on your company site and concentrate on products and quality then you
set your keywords according to your products and your service.

2. Essentials Before Starting Keyword Research
• Analyze the website
• Identify your products and service
• Identify your brand value
• Identify your competition
• Identify your target markets (B2C vs. B2B)
• Identify you potential products (Verticals)

3. Why We do Keyword Research for a Website
To Find the Best Keywords to Promote or Optimize
To Plan Off page SEO and Link Building Strategy
To Get an Idea about what our Competitors are doing
For Writing the Content for the website
For Planning and Designing the website with Keyword Stuffed Content

4. How to Identify and Make the Best Keyword
Combination
Pre- Words Core Words Post Words
Modifier (Portable) • Major Product • Entity (Shop)
Brand (Sony) (Shoe) • Geographic (Dhaka)
Geographic (Dhaka) • Major Service • Demographic (Men’s)
Demographic (Men’s)
• B2B Keywords • Call to action (Buy)
Call to action (Buy)
Educational (How to)
• Leather Shoes
• Men Leather Shoes
• Men Leather Shoe Shop
• Men Leather Shoe Shop in Canada

5. Sources OF Keywords
Web Analytics History Keywords
Google Webmaster Search Queries
Tools: Adwords, Wordtracker, SEOBook
Competitors Organic and PPC Keywords
Keywords Combination

6. Tools Used for Keyword Research
https://adwords.google.com/select/KeywordToolExternal
https://freekeywords.wordtracker.com/
http://tools.seobook.com/keyword-tools/seobook/

7. Stages Of Keyword Research Analysis
Collect
Search
Analyze Filter

8. How to Interpret the Results

9. Things to consider for keyword
Research
• Popular Keywords are always highly competitive
• Popular Keywords don’t sell or convert well
• Popular keywords are very good for reputation and branding
• Highly competitive keywords are hard to beat
• Highly competitive keywords are also those keywords that sells,
assuming that the industry is mature enough
• Trying to beat global competition can take you years of efforts
• Finding the best match for your identity is a good option, even if it
is a long keyphrase or belong to long tail keyword category

10. Thank You