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Social Media for B2B,[object Object],By Roger Kondrat,[object Object],Social Media Strategist,[object Object]
Who is Roger Kondrat?,[object Object],Entrepreneur,[object Object],Professional Speaker (Canada, UK, US),[object Object],Online Marketing Consultant,[object Object],Blogger,[object Object],Hockey & Rugby lover,[object Object]
What are we going to talk about?,[object Object],The Web today,[object Object],What is social media?,[object Object],Who is using social media?,[object Object],Why social media is being used?,[object Object],What are the results when social media is being used properly?,[object Object],Social Media Tips and Timbits,[object Object]
What is Social Media?,[object Object],Social media revolution video,[object Object],http://www.youtube.com/watch?v=sIFYPQjYhv8,[object Object]
Social Media is….,[object Object],It is the collaboration or sharing of information between two or more people online,[object Object]
Social Media           Control ,[object Object],Control is an illusion. If you don’t believe me just ask ‘poochy’,[object Object]
Connect don’t shout,[object Object],Broadcasting,[object Object],Conversations & Relationships,[object Object]
Conversations are taking place,[object Object],Are you getting involved?,[object Object],Or not?,[object Object]
Social Media looks like….,[object Object]
What can I use social media for?,[object Object],Customer service,[object Object],Product development,[object Object],Sales,[object Object],Marketing,[object Object],Building relationships,[object Object],Competitor analysis,[object Object],PR,[object Object]
Social Media may feel like….,[object Object]
Wow..,[object Object]
Clients,[object Object],How do you find them now?,[object Object],Golfing?,[object Object],Calling?,[object Object],Existing mailing/contact lists?,[object Object],Does anyone get clients via the web?,[object Object],Google?,[object Object],Do you analyze web traffic to your website?,[object Object]
Inbound Marketing!- You Outta Know Video ,[object Object],http://www.youtube.com/watch?v=4-lGe5MnBlY,[object Object]
‘Like all marketing efforts, the quality of your experiences will vary!’,[object Object]
Social Media for B2B
Social Media around the World.,[object Object]
Social Media for B2B
Who is NOT using Social Media?,[object Object]
44% of B2B not using Social Media,[object Object],8% Construction,[object Object],2.7% Law,[object Object],2.4% Industrial Goods and Services,[object Object],[object Object],[object Object]
[object Object]
Dell
12 Million Canadians – 76% growth this year
85 Million Americans,[object Object]
‘Engage the hidden buyers!’,[object Object]
Technographics of your clients,[object Object],*This is how people use technology,[object Object],According to Forrester,[object Object],91% of these technology decision-makers were Spectators,[object Object],69% of those surveyed said they were using this technology for business purposes.,[object Object],Only 5% are non-participants. ,[object Object],55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students ,[object Object],The level of participation for business purposes is also very high,[object Object]
The new Paradigm,[object Object],Client Self-Service,[object Object],Knowledge sharing for a price,[object Object],Client research,[object Object],Learning,[object Object],Relationship building,[object Object],Community users remain customers 50% longer than non-community users,[object Object]
What can happen when social media is used wisely?,[object Object]
B2B Guru’s – Did you know?,[object Object],Company is 10 years old,[object Object],14 employees total,[object Object],Wrote a book on ‘Simple’,[object Object],Over 3 million people use their Project Management product Basecamp,[object Object],250,000 unique visitors,[object Object],87,000+ backlinks,[object Object]
[object Object]
Started in 1987
Schools buy but Teachers use!,[object Object]
How To Tweet,[object Object],[object Object],http://www.youtube.com/watch?v=ddO9idmax0o,[object Object]
Social Media Strategy Checklist,[object Object],What are your goals?,[object Object],Why Social Media?,[object Object],Which type of social media platform is best? ,[object Object],Twitter? Facebook?,[object Object],How whey these platforms/tools help you to achieve success,[object Object],Control?,[object Object],Resources,[object Object],How will you measure success?,[object Object]
L.A.M.A.,[object Object],Listen,[object Object],Act,[object Object],Measure,[object Object],Adapt,[object Object]
LAMA,[object Object],[object Object],Act,[object Object],[object Object]
Conversion rates
Traffic

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Social Media for B2B

Notas do Editor

  1. According to Linkedin!