Polk Academies and NobleHour present on how to promote your academies and choice schools to students, parents, industry, and community partners.

1. Keeping the Buzz! Marketing Awareness Sharing ideas to foster active business partners, community involvement, and student recruitment 1

2. What does it mean to “Market”? Print Materials Advertisements Speaking Engagements Social Media 2

3. What “target markets” should you focus on? Businesses To cultivate partnerships for bettering curriculum and experiential learning Parents To advocate the academy program to family decision makers Students To increase enthusiasm about academies amongst those that actually attend Teachers To ensure faculty understand the existence and benefits of the academies Guidance To encourage counselors to provide accurate and timely information about academies to potential enrollees 3

4. Where do I start? You must appoint someone to take charge of your marketing. Form a district-wide advisory board Made up of various stakeholders (education, industry, community) Develop content that is updated, fresh, and sustainable. 4

5. CollaborationDefined …a process of participation through which people, groups and organizations work together to achieve desired results. 5

6. 6 Community Linkages Collaboration Coalition Purpose, Structure, Process Coordination or Partnership Cooperation or Alliance Networking

7. Career Clusters It is important to group your academies into their respective career clusters in order to best align them with industry standards. Agriculture, Food, and Natural Resources Architecture & Construction Arts, A/V Technology & Communication Business, Management & Administration Education & Training Energy Finance Government & Public Administration Health Science Hospitality & Tourism Human Services Information Technology Law, Public Safety & Security Manufacturing Marketing, Sales & Service Science, Technology, Engineering & Mathematics (STEM) Transportation, Distribution & Logistics 7

8. Who do you need in your corner? Champions Industry and community leaders who can promote you within their circles Board of County Commissioners Political clout that can help you get things done Chambers and Economic Development Committees Teams that understand the importance of a job-ready workforce Local colleges Higher education institutions that require an academically-proficient student base. Can also collaborate with dual enrollment. 8

9. MAKING THE CONNECTION Industry Higher education School Parents Community Immediate industry, satellite industry, related industry, support industry Community colleges, universities, private colleges, trade schools, tech centers Academy staff, integrated teachers, administration, guidance, district staff, students Parents are important stakeholders Chamber, Rotary, government, charities

10. 10 Identify and Recruit Potential Business and Community Partners Chamber of Commerce, Past/Existing Supporters, Alumni, Religious Organizations, Chapters of Professional and Service Organization, Post-secondary, Parent Survey Host Recruitment Event Share your needs Confirm level of commitment Schedule short-term activity

12. Curriculum guidance

13. “Go to” advice

14. Guest speakers

15. Field trips

16. Scholarships

17. Donations

18. Equipment

19. Make things happen

20. Library

21. Shadowing

22. Internships

23. Monitoring & Assessment

24. Real-world focus

25. Marketing & publicity

26. Networking

27. Goodwill

29. Showmanship Ideas Board Orientation Mentor Programs Board Retreats and Workshops Facility Tours Program Observations Photo Ops Board Meetings Galas, Events Talking Points Spokespeople 14

31. Identify and groom future entry-level workers

32. Reduce recruiting costs

33. Retain local talent from the geographic area

34. Lower training costs

35. Lower employee turnover

36. Higher morale in current workers

37. Greater ability to work in teams

38. Greater work ethic

40. Go to them

41. Have them come to you

42. Appoint a liaison

43. Use technology

44. Have students contact them

46. Online Marketing Channels Facebook News Updates, Photos, “Fan” Retention Twitter Engage with like-minded users, reach a broad audience Youtube Videos! 18

47. Why use Social Media? 19

48. Social Media Facebook Twitter 20

49. Video Marketing Provide a place for anyone to access your video marketing at any time, and measure the effectiveness and popularity of your campaigns. 21

50. Action Steps Create a Facebook Page Create a Twitter Account Create a Youtube Account Appoint someone to be in charge of generating, finding, and posting content to social media channels. Promote your channels! 22

51. VPSC’s GOAL: To support partnerships that seek to implement an interdistrict approach. NobleHour’sGOAL: To allow schools to create, manage, track, and measure their world.

52. How does NobleHour work?

54. Simple, intuitive, easy. Be up and running in no time.

55. You can offer all of your internship and job opportunities in one place.

56. See who has signed up to intern and contact all users with one click.

57. No IT-guy required. All online. Nothing to download or install.

58. Flexible: Choose to promote your opportunities to only certain schools and academies

59. Manages all students in one centralized place.

61. Faculty and students can find local organizations based on zip code and view their profile.

62. Organizations can host an unlimited number of opportunities, including paying jobs, internships, and volunteer service for students.

63. NobleHour’s hour tracking system allows organizations to easily vet and verify student work submissions for school credit.