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CEdMA Spring Conference 2015
Rapid Content Development: Capture,
Produce & Reuse
Wendy Lo

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CEdMA Spring Conference 2015
In today's high-tech companies, the frequency of new product and software
releases places constant pressure on the Education team to keep pace with
producing relevant, timely, and quality training content. And increasingly, the
audience wants to hear from experts. An Education team responsible for
training often depends heavily on Subject Matter Experts (SMEs) for content
expertise for both training development and delivery, but such SMEs are scantly
available.
Through a case study approach, participants in this session learn the "why,
what, and how" to capture content from live training events to re-use, re-
purpose, and re-package as learning content modules. You'll also learn the
overall content production process, apply instructional design guidelines, and
get practical tips to avoid common pitfalls, and assess methods of content
capture.
Abstract
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CEdMA Spring Conference 2015
“Learning is a process, not an event.
My passion is to make learning stick.
My profession is to make it sustainable.”
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Wendy Lo

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CEdMA Spring Conference 2015
Goal
• Describe a strategy for rapid content
development
• Explain the overall content production
process, guidelines, and resources
• Enable you to assess and adapt this
strategy (or its elements) to fit your needs
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CEdMA Spring Conference 2015
• Business Case
• Content Capture & Production
– Process
– Guidelines and
– Resources
• Takeaways
Agenda
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This is an abbreviated
presentation on the
Business Case only.
Please contact me if
you are interested
further in this topic.

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Business Case
Rapid Content Development: Capture, Produce & Reuse

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CEdMA Spring Conference 2015
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Upstream
• Products &
Releases
• Technologies
• Services offerings
• Methodologies
Education
• Customer
• Partner
• Employee
Enablement
• Sales
• Services
Downstream
• Relevant
• Quality
• Timely
• Knowledgeable

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CEdMA Spring Conference 2015
Double Squeezed!
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Upstream
• Products & Releases
• Technologies
• Services offerings
• Methodologies
Education
• Customer
• Partner
• Employee
Enablement
• Sales
• Services
Downstream
• Relevant
• Quality
• Timely
• Knowledgeable

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CEdMA Spring Conference 2015
Education
• Products
• Technology
Sales
Enablement
• Sales 101
• Quarterly
training
• Selling skills
Services
Enablement
• Consulting skills
• Methodology
• Services
offerings
A Common Challenge
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• Valuable
• Scarce
SME

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CEdMA Spring Conference 2015
Live Training (ILT)
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$$$$ ExpertiseTransactional
High Value Event
Retention
Experts Face-to-face Captive audience
Leakage of Value

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CEdMA Spring Conference 2015
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Capture
Produce
Reuse

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CEdMA Spring Conference 2015
• Capture knowledge of experts
• Provide timely training
• Make available as learning on-demand
– Increase learner’s retention
– Scale to extend reach
– Supplies content to a subscription-based model
Benefits
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CEdMA Spring Conference 2015
Sweet Spot
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Time
Quality
(output)
Create
Curate
Capture
Relevant, Rapid, and Affordable

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CEdMA Spring Conference 2015
Education & Enablement teams can provide
quick time-to-delivery of relevant training by
capturing content effectively from training
events* for reuse.