Social media and the real-time web are rapidly growing databases, which are also Large streams of consciousness. Intelligence mined from the social web has widespread implications on the data gathering process in research, gauging return on investment, campaign planning process, product development , customer relationship management and more.

1. Social Media Intelligence Blackgold of 21 st Century Bharani Setlur, CEO AdTech London, 2011 Engage & Convert Theatre, National Hall, Olympia, London 22 nd Sep, 2011

2. About Webfluenz A sophisticated social media intelligence system to listen, monitor and engage with social media and the real-time web What do we do?

4. The internet caused a massive shift in the dynamics of communication Social media connectivity, subsequently transformed the means by which people connected , created and shared content. Such factors along with various other socio-economic changes have resulted in a paradigm shift in the way brands and companies interact with their customers!! Image Courtesy: jscreationzs Image Courtesy: Nutdanai Apikhomboonwaroot

5. They are large streams of consciousness where people willingly share their thoughts and views Social media and the real-time web are rapidly growing databases or data warehouses These databases are brimming with insights into people ’s lifestyles, behaviour, habits, preferences, likes and dislikes. Image Courtesy: Master isolated images

6. What are the Implications of this growth of social media and the real-time web on R esearch ?

9. What are the Implications of this growth of social media and the real-time web on Brands and Companies ?

17. To sum up… The three factors of shorter , almost real-time intelligence , the vast scale and the lack of direct intervention on people in the information collection process are the cornerstones of the shift that has impacted the way businesses do business and being social by itself, no longer an option

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