Webtrends Summer Finale Fun Planner There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.

1. PRESENTATION
ALL THE DATA YOU NEED
FOR THE PERFECT VACATION
© 2013 Webtrends, Inc. 1

2. MAXIMIZE FUN
MINIMIZE STRESS
© 2013 Webtrends, Inc. 2

3. There’s sun. There’s warm air.
There’s the unflinching desire to
go DO something.
START NOW with this handy
infographic.
It’s packed with helpful tips you
really need to know. READY?
© 2013 Webtrends, Inc. 3

4. Families planning a vacation this year.1
People with a mobile
phone who use it to
plan trips.2
Have downloaded
and used travel-
related apps.2
© 2013 Webtrends, Inc. 4

5. Will fill up the gas tank and go this summer.3
www.webtrends.com
Don’t forget to include costs for preparation.
Admit it, you’re going to shop.
Number of retailers
who say weather is
the biggest factor in
determining sales.4
© 2013 Webtrends, Inc. 5

6. GO TO THE BEACH
The most popular summer vacation revolves around a beach.5
© 2013 Webtrends, Inc. 6

7. HAWAII: The Big Island.6
© 2013 Webtrends, Inc. 7

8. 16,000,000
VENICE BEACH
13,268,841
MIAMI BEACH
11,164,975
CONEY ISLAND
BROOKLYN
Most Crowded U.S. Beaches: Annual Visitors.7
MOST CROWDED
© 2013 Webtrends, Inc. 8

9. LET’S EAT!
#1 TRAVEL-RELATED ACTIVITY ON A MOBILE DEVICE
Searching for restaurants.8
© 2013 Webtrends, Inc. 9

10. Go out to eat within a day of
searching on a mobile device.9
Go out immediately or within one
hour of searching on a mobile device.9
© 2013 Webtrends, Inc. 10

11. Gallons of ice cream
and related frozen
desserts produced in
the U.S. in 2011.10
Billion Gallons
VANILLA (boring!)
According to the
International Ice
Cream Association.
© 2013 Webtrends, Inc. 11

12. Long Beach, CA
Philadelphia, PA
Columbus, OH
Dallas, TX
Milwaukee, WI
11
© 2013 Webtrends, Inc. 12

13. 6,120,000
STRICTLY BACON
Monthly Google Searches
201,000
BACON RECIPES
9,900
BACON VIDEO
www.webtrends.com
© 2013 Webtrends, Inc. 13

14. DANGER ZONE
Summer’s not all fun and games. Things to watch out for.
© 2013 Webtrends, Inc. 14

15. It may be 93 million miles away, but it can really burn you good.
© 2013 Webtrends, Inc. 15

16. WHO’S USING THEIR SUNSCREEN?
Among people aged 18 to 29.12
37% of women
16% of men.
© 2013 Webtrends, Inc. 16

17. STAY HYDRATED
The average adult is
about 60% water.13
www.webtrends.com
© 2013 Webtrends, Inc. 17

18. © 2013 Webtrends, Inc. 18

19. Unprovoked attacks in the U.S. Unprovoked attacks worldwide. Fatal worldwide.
SHARK ATTACKS IN 2012.13
© 2013 Webtrends, Inc. 19

20. Lower legs Upper legs Lower torso
BITES
Top 3 places a shark will bite you.14
© 2013 Webtrends, Inc. 20

21. Vacation destination... Or death trap?
© 2013 Webtrends, Inc. 21

22. HUMANS: THE OTHER WHITE MEAT
Florida had the most shark attacks in 2012.15
Attacks
© 2013 Webtrends, Inc. 22

23. www.webtrends.com
HIGH VOLTAGE!
Florida is also the lightning injury leader in the U.S.16
© 2013 Webtrends, Inc. 23

24. REMEMBER
DATA CAN MAKE
OR BREAK YOUR
VACATION
© 2013 Webtrends, Inc. 24

25. © 2013 Webtrends, Inc. 25

26. © 2013 Webtrends, Inc. 26

27. www.webtrends.com
© 2013 Webtrends, Inc. 27

28. www.webtrends.com
SOURCES
1. http://media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf
2. http://new-york.hotelscheap.org/top-ten-travel-apps
3. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com)
4. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com)
5. media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf
6. 2012-2013 U.S. News Best Vacations rankings
7. http://travel.yahoo.com/ideas/america-s-most-crowded-beaches.html
8. http://new-york.hotelscheap.org/top-ten-travel-apps
9. Nielsen and commissioned by Telmetrics and xAd
10. USDA, National Agriculture Statistics Service
11. www.bundle.com/article/ice-cream-country-cities-and-states-eat-most-ice-cream-america/
12. www.cdc.gov/mmwr/preview/mmwrhtml/mm6118a1.htm
13. http://www.livestrong.com/article/340756-healthy-body-water-percentage/
14. International shark attack file, Florida museum of Natural History
15. Florida International Shark Attack File
16. www.orlandosentinel.com/news/local/orl-florida-dangerous-080909,0,3325273.photogallery
© 2013 Webtrends, Inc. 28