This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
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How the Big Brands do Facebook Marketing
1. How the Big Brands do Facebook Marketing Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb All Facebook af
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3. 3rd era of the Web Search Volume Index - Google Trends Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
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5. Shift from portals to social Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
6. Facebook is the world’s most visited site vs vs * Compete.com comparing visits Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
7. Facebook Sends More Traffic to News Sites than Google vs 4% 3% 2% 1% 01/2009 01/2010 07/2009 Upstream visits to news and media from Google News and Facebook from Hitwise Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
8. Facebook is the world’s network Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
13. Destination vs. Traffic Source Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb 6 hours per month Referrers more traffic than Google News Ads that link into Facebook have higher CTRs
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15. Native Campaigns Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb Video Events Fan Virtual Gift Poll Product Sample
27. Facebook’s Top Brands Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
28. Top brands are shifting their budgets From microsites to social From $20MM Superbowl ad to social Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
42. Traditional “tagging” doesn’t work <javascript> <img> Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
43. No ad conversion tracking inside Facebook ? Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
44. Scattered data sources Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
45. Facebook’s analytics covers core Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb Wall Page Core API Insights
46. Webtrends tracks the platform v Ads Wall Page Core API Insights Webtrends Platform Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb A Custom Tabs & Apps
47. Platform Conversion Optimization Retargeting Awareness Subscription Engagement Volume Fans Page/Media Views Interactions Aggregate Demographics Influencers Conversions/Transactions Attribution Profile Data 2-3 Days Hours to Minutes Value Data Richness API Insights Facebook Data Value Pyramid Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
49. 3 tips to get started Buy ads Create apps Measure success Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
50. 3 things to avoid Viewing Facebook as a traffic source Doing nothing Privacy debacles Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
6 hours per month is more than all Google, MSN/Bing, and Yahoo! properties combined
There’s self-service or ad reps. Engaging with ad reps means spending $40K or more per year on advertising. All Nippon Airways experienced high performing ad campaigns resulting in CTR of 8 - 12%. Their well-targeted Facebook Ads averaged 25% CTR.
Clickthrough rates are higher and conversion rates are higher when the campaign stays inside Facebook.