James Svoboda of WebRanking gave this presentation on Keyword Research and Content Strategy to the Minnesota Blogger Conference on November 14th 2015. It has a very delicious take on content ideation.
From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy
1. From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
From Keywords to Content
A Data Driven Approach to Blog Ideation
and Strategy
Presented by: James Svoboda @realicity
Download: www.webranking.com/presentation
2. From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
MN Blogger Conference
download: www.webranking.com/presentation
James Svoboda
CEO WebRanking, Co-Founder MnSearch
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
November 2015
3. From Keyword to Content James Svoboda @Realicity
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SWEET & DELICIOUS BLOGGING
4. From Keyword to Content James Svoboda @Realicity
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THE START
Credit: appnova.com
5. From Keyword to Content James Svoboda @Realicity
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IDEAL BLOGGING
Credit: gettyimages
6. From Keyword to Content James Svoboda @Realicity
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REAL BLOGGING
Credit: thedailybeast.com
7. From Keyword to Content James Svoboda @Realicity
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EVOLVE YOUR WRITING & RESEARCH PROCESS
Credit: patheos.com
8. From Keyword to Content James Svoboda @Realicity
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RESEARCH LISTS: Websites, Topics, Keywords…
Credit: notonthehighstreet.com
9. From Keyword to Content James Svoboda @Realicity
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SEARCH for INSPIRATION
10. From Keyword to Content James Svoboda @Realicity
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TYPES of SITES
11. From Keyword to Content James Svoboda @Realicity
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RELATED SEARCHES = TOPICS
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WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS
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TOPICS & SUBCATEGORIES
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WHAT ARE YOUR TOPIC THEMES?
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KEYWORD RESEARCH TOOLS
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Google Analytics Organic Search
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Google Analytics Site Search
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Google Search Console & Bing Webmaster Tools
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Google AdWords & Bing Ads – Search Terms
20. From Keyword to Content James Svoboda @Realicity
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Google AdWords +Keywords Option
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AdWords +Keywords Shows You New Variations
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SEARCH SUGGEST & AUTOCOMPLETE
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KeywordTool.io & UberSuggest.org
24. From Keyword to Content James Svoboda @Realicity
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AdWords Keyword Planner: Keyword Option
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AdWords Keyword Planner: URL Option
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CAUTION!
Credit: reddit.com
27. From Keyword to Content James Svoboda @Realicity
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SEARCHING for KEYWORDS
28. From Keyword to Content James Svoboda @Realicity
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DON’T GO TOO BROAD for BLOG POSTS
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NARROW DOWN YOU BLOG IDEAS
30. From Keyword to Content James Svoboda @Realicity
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Google Keyword Planner + Filters To Trim Your List
31. From Keyword to Content James Svoboda @Realicity
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Track Your Keywords in a Spreadsheet
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KeywordTool.IO
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KeywordTool.IO – QUESTIONS
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ADD to YOUR KEYWORD SPREADSHEET
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ADD MONTHLY VOLUME (from AdWords)
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COMBINE LISTS & REMOVE DUPLICATS
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GROUP into THEMES
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1st - IDENTIFY & REMOVE UNWANTED
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2nd - GENERAL, STAND ALONE & MAIN THEMES
40. From Keyword to Content James Svoboda @Realicity
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3rd – SUBSTANTIAL THEMES
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4th – NEED & DEMOGRAPHIC THEMES
42. From Keyword to Content James Svoboda @Realicity
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5th - QUESTIONS
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NOW WHAT?
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Check Volume Keywords Against Search Results
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#1 LISTING is a “Made for AdSense” Site
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Check Questions Also
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Some Have Very Few Answers
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QUORA ANSWERS = OPPORTUNITY
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What To Do With These Words?
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Remember Those Themes?
• Stand-Alone Post Ideas
• Post Series Ideas
• New Blog Categories
• New Blog Tags
• Round-up Posts
• FAQ Posts
• How-To Posts
• “For” Posts
• Videos Posts
51. From Keyword to Content James Svoboda @Realicity
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Choose Main, and Segment Into “Go-for” List(s)
52. From Keyword to Content James Svoboda @Realicity
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Brainstorm Blog Topics
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Use Keyword Variations in Blog Posts
• Post Titles & Headlines
• Meta Titles & Descriptions
• Post Sub-Headings &
Content Sections
• Word Variations to Avoid
Repetition & Expand On-
Page Search Terms
• Blog Image Ideas and
Image Alt Tags
• Post Categories
• Post Tags
• YouTube Video Embeds
• Q&A Content
54. From Keyword to Content James Svoboda @Realicity
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Keep Feeding Google Keyword Themed Content
55. From Keyword to Content James Svoboda @Realicity
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MN Blogger Conference
download: www.webranking.com/presentation
James Svoboda
CEO WebRanking, Co-Founder MnSearch
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
November 2015
THANK YOU!