2. Cloud Ready Data: Speeding
Your Journey to the Cloud

3. 3
Born to the cloud
Hybrid
Cloud first

4. Am I part of a “Cloud First”
organization?

5. Am I part of a “Cloud First” agency?
The cloud applications questions you want to ask
5
Are
you
strategically
adopting SaaS

6. Am I part of a “Cloud First” agency?
The cloud Infrastructure questions you want to ask
6
Are you
adopting
private cloud
Are you strategically adopting
Amazon as a IaaS or and PaaS

7. Am I part of a “Cloud First” agency?
Am I adopting a self service agile integration mode
Data
Integration
Application
Integration
Mobile Integration
Data
management
API Integration
Data quality
Data Sync
Is cloud integration
limited to the
integration experts

8. The World Is Rapidly Turning To The Cloud
The shift has happened. And …
of organizations reported
currently using a SaaS
application
said the cost of integration and
difficulty integrating with existing
architecture are their biggest
challenges

9. A platform I can Trust
Am I Cloud Ready
9
Any
Integration
Pattern
Any User Any Data

10. Q: Why any
integration
pattern?
A: Cloud adoption is
a journey?

11. The Journey To The Cloud
Simplified With The Industry’s First Complete Data Integration
and Management Platform For Hybrid IT – Informatica iPaaS
Data
Migration
Data Sync
& Replication
Cloud
Process
Automation
Data Quality
& Validation
Data
Warehousing
Cloud
Analytics
Cloud
MDM
 Cloud Integration & Data Mgmt
 Self-service Tools
 Batch & Real-time
 Cloud to Cloud, Cloud to ground
, ground to ground and B2B
 Based

12. Intelligent Data
Integration
Process
Automation
with Interactive
Workflows
Comprehensive
Data
Management
The Informatica iPaaS
Enabling All Aspects of Integration and Data Management for
the Hybrid World
 Data Migration
 Data Synchronization
 Data Replication
 Cloud Process Automation
 Application integration
 Human workflows
 Data Warehousing
 Master data management
 Lift and Shift
 Cloud Data Warehousing

13. Data Migration
Migrating Data With Confidence To SaaS Applications
SaaS
Transactional Systems MDM HubPredictive
Analytics
Cloud
Integration
Cloud
Data Quality
Enterprise
Data Warehouse
Business
Intelligence

14. Ensuring Data Consistency Between SaaS and On-Premise
Applications
Data Synchronization and Replication
Enterprise
Data Warehouse
CLOUD
SaaS
Transactional Systems MDM Hub Business
Intelligence
Predictive
Analytics

15. Comprehensive
Data
Management
 Data Warehousing
 Master data management
 Lift and Shift
 Cloud Data Warehousing

16. Data Warehousing
Enabling SaaS Adoption by Incorporating SaaS data into DW
Transactional Systems
Enterprise
Data Warehouse
Business
Intelligence
CLOUD
SaaS
Cloud
Integration
Cloud
Data Quality

17. Cloud MDM
Single View – In a Hybrid World
CLOUD
SaaS
Transactional Systems MDM Hub
Master Data
Management
Cloud MDM

18. Enabling Adoption of IaaS and PaaS For IT Agility and Cost
Reductions
Lift And Shift
CLOUD
PaaS
Transactional Systems MDM Hub Enterprise
Data Warehouse
Business
Intelligence
Predictive
Analytics
Transactional Systems
MDM Hub
Enterprise
Data Warehouse
PowerExchange

19. Cloud Data Warehousing
Leveraging DBaaS For New Kinds of Cloud Based Analytics
CLOUD
SaaS
Cloud
Integration
Vibe
Data Stream
Transactional Systems MDM Hub Enterprise
Data Warehouse
Business
Intelligence
Predictive
Analytics

20. Process
Automation
with Interactive
Workflows
 Cloud Process Automation

21. Enabling Multi-step Business Processes Between SaaS and
On-Premise Applications
Cloud Process Automation
Transactional Systems MDM Hub Enterprise
Data Warehouse
Business
Intelligence
Predictive
Analytics
CLOUDSaaS
Process and
Service
Integration

22. Q: Why any
user?
A: Adoption of
Infrastructure as a Service is
driving a real change

23. Adopting public and private cloud
Leveraging instantaneous provisioning of hardware and
software to drive innovation
Reduce ongoing IT Cost
No upfront investment
Focus on Apps not Ops
Flexible capacity
Speed & Agility
Global Reach
The agency can
provision the right
configuration of
hardware and software
with minimal effort,
incremental cost per
usage and in chosen
location in minutes

24. What are we seeing

25. Citizen Integrator
LOB Developers
Application
experts
Integration
experts
• LOB application users
• No integration or development
background
• 100X
• Informatica Cloud Data Prep
• Data Wizards
• Application team in IT or LOB IT
• App Sys admin, LOB Developer
• Focus on the application
• 10X users
• Integration wizards, VIPs
• IT integration competency center
• Highly skilled team
• Focus on integration
• X users
• Cloud designer
Get the leverage from your development
Any User
1X
10X
100X

26. • Self managed,
upgraded
automatically
• Available in
minutes
• Automatically
provisioned
The solution – Informatica cloud secure agent
Single agent installed locally on every provisioned environment
Firewall
Secure Agent
Secure port 443

27. • PwC
interoperability
share metadata
and best practices
• Cloud integration
to complement
current ESB
• Data MGMT
offering integrated
to your SaaS
The solution – Informatica cloud secure agent
Hybrid solution to expend on your current integration success
On-prem
EDW
Metadata & data
ESB
(Software AG, Tibco,
IBM, Oracle)
App
2
App
1
App
3

28. Cloud integration designer and wizard based self service integration
interfaces
The solution – Informatica cloud secure agent
Advanced Integration, Simplified for All
Wizard-based, self-
service user interface
Advanced drag and
drop integration
• Developers
• Architects
• App strong
users
• SaaS Admins
• Business Analysts
Configure/
Execute
Technical Users Line of Business App Users

29. Simple wizard to build any integration workflow
Start with pre-built parameterized template to configure
Enter parameter values such as filters conditions, custom fields etc.
The solution – Informatica cloud secure agent
Wizards and Pre-built Integrations

30. The solution – Informatica cloud secure agent
Continues improvement - Establish knowledge sharing
framework
Shared via global repository
VIPs=Pre-built parameterized integration workflows
App users configure VIPs using wizards to build custom integrations
VIPs can be distributed via Informatica Marketplace and embedded into 3rd-party apps via APIs

31. Q: Why any Data? A: On premises/Cloud,
Structured/Unstructured
Relational/Hierarchical

32. Hundreds of Connectors, For Every App
Sales & Service ERP & Financials
IT & Admin
Big Data
Web Protocols & API
Marketing
Social
Human Resources B2B

33. based on machine learning and crowd sourcing
Automated Structure Discovery - Project Atlantis
33
User can choose to
view data in:
• Visual
• XML
• Schema
User can choose to
view data in:
• Visual
• XML
• Schema
User can refine the
structure
User can refine the
structure
User can clearly
see which elements
are connected to
real data
User can clearly
see which elements
are connected to
real data
User can automate
the integration
process
User can automate
the integration
process
Self service data recognition and integration, structure/ model
generation for unstructured and semi structured data.
Utilizes Generic and Genetic pattern recognition algorithm

34. A platform I can Trust
Am I Cloud Ready
34
Any
Integration
Pattern
Any User Any Data

35. Informatica Cloud Strategy – Ubiquitous iPaaS
Any
Integration
Pattern
Cloud Data
Integration
IPaaS
Application
Integration
iPaaS Data
Management
Hybrid IT
Any User
Citizen
Integrator
LOB
Developer
Integration
Experts
Application
Developer
Any Data
Near
Universal
Connectivity
Codeless
Connectors
Strategic ISV,
OEM, SI
partnerships
Connectivity
SDK
35

36. A platform you can trust
Informatica unfair advantage
36

37. Customers
Over 1000
end customers
>30
Strategic
OEMs

38. Marketplace
4 quarters
Subscription
Revenues
130B
Transactions a
month
Renewal rate
91% growth YoY
48% growth YoY
2XDedicated
developers
focused on
cloud
1.7XDedicated
sales,
marketing &
operations
1,500 Solutions
65K visitors
250 cloud apps
30% increase YoY

39. Comprehensive iPaaS
Apps for Citizen Integrators
(e.g. Data Wizard, Rev)
Custom and
OEM Embedded Solutions
Design
Cloud Designer
For Integration Experts
Data Platform Services
API
Mgmt
Data
Sync &
Replication
Data
Security
Process
Automation &
Workflows
Test Data
Management
DQ &
MDM
Integration Services
Real timeBulk
Connectors and Connector SDK
B2B
RESTAPI
Administration
UserManagementMonitoring
Security
Self Service Wizards
for LOB Developers
Streaming

40. Informatica
The #1 Independent Leader in Cloud and Hybrid Integration
IPaaS MQ
Integration Platform as
a Service
Hybrid Integration
Wave
Integration Platform as
a Service

41. Proven Cloud Integration – Extending the
Enterprise
SaaS
PaaS
IaaS
iPaaS
“Government Cloud”
Applications
Databases
Unstructured
Systems
Mainframe Windows Linux
= 20 Year History
= 8 Year History
= Since 2010

42. Broadest cloud integration offering in the market!
Cloud
Data Integration
Cloud
Real-time
Integration
Cloud Test
Data
Management
Cloud
Data
Quality
Cloud Master
Data
Management
Secure
Development Data
Leverage Existing
Bulk Data
Cleanse and
De-dupe Data
Consolidate and
Visualize Data
Instant Access to
Actionable Data
“The Informatica Cloud Platform is the only complete solution for cloud integration and data management
that allows SaaS application administrators, architects, and developers to easily power optimal processes
connected with enterprise-ready data across cloud, on-premises, big data, social, and mobile environments.”

43. Start you journey to adopt Cloud application and
Cloud Infrastructure with the leading Integration
Platform as a Service
43
Ronen Schwartz
Vice President & General Manager Informatica Cloud
rschwartz@informatica.com
www.informatica.com/Cloud

44. The fastest way to adopt AWS
Bring your data to AWS
44

45. 45
So, How Do You Try Redshift – Quickly & Easily?
Amazon Redshift

46. Growth Path to Hybrid Data Warehouse
ERP, CRM Apps
Files
Legacy, RDBMS
Amazon
RDS
Amazon
Redshift
Amazon
EMR
Logs, JSONs, Social
SaaS Apps
Dynamo
DB
Traditional
Staging
DB
Traditional
Data
Warehouse
PowerCenter on AWS
PowerCenter on Premises

47. 47
Amazon Redshift
ERP, CRM Apps
Files
Legacy, RDBMS
Firewall
Logs, JSONs, Social
SaaS Apps
Use New Cloud & Traditional Data Sources

48. 48
How To Manage Integration In This New World?
Amazon Redshift
ERP, CRM Apps
Files
Legacy, RDBMS
Firewall
Experiment.
Prototype.
Repeat.
Logs, JSONs, Social
SaaS Apps

49. AWS RDS Staging, Redshift DW, Infa Cloud
ERP, CRM Apps
Files
Legacy, RDBMS
Amazon
RDS
Logs, JSONs, Social
SaaS Apps
Experiment.
Prototype.
Repeat.
Amazon
Redshift

50. Growth Path to Hybrid Data Warehouse
ERP, CRM Apps
Files
Legacy, RDBMS
Amazon
RDS
Amazon
Redshift
Amazon
EMR
Logs, JSONs, Social
SaaS Apps
Dynamo
DB
Traditional
Staging
DB
Traditional
Data
Warehouse