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“ Inviting is Marketing”  SM Maximize Your BNI Investment  by Adopting a Culture of Inviting Ed Woods Suncoast Marketing Partners Assistant Director BNI “ The Web Guy With The Web Tie”  SM “ Inviting is Marketing” is a Service Mark 2008 of  Suncoast Marketing Partners  09/11/08
What is Marketing? “ The  total of activities  involved in  the  transfer of goods   from the producer or  seller   to the consumer or  buyer ” “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training US Small Business Administration (SBA)
Business Week on  Invitation Marketing : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
Bonefish Grill Invitation “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
BNI Meeting Invitation “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
I nviting  Action   H ero Action   What we do   When we do it Attr action   Way it is delivered Re action   Results wanted Action   x  Attr action   =  Re action   “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
BNI Referral “Inviting” Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
Chapter as a Retail Store A Marketing Analogy ,[object Object],Successful Chapters  Generate lots of  “foot steps” through  effective inviting “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
Visitors Day  –  Kick Off “Foot Traffic” Inviting Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],Three layered referral process “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
Every Week Is a Visitors Day ,[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
The Culture of Inviting Spirit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
Inviting – Easy as your A B Cs ,[object Object],[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
INVITING CONCLUSION: ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training
“ Inviting is Marketing”  SM For a copy of this presentation please visit  www.InvitingIsMarketing.com “ Inviting is Marketing “ (sm)  © Sept 2008 SMP and BNI  BNI Leadership Development Training

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Inviting Is Marketing (c)

  • 1. “ Inviting is Marketing” SM Maximize Your BNI Investment by Adopting a Culture of Inviting Ed Woods Suncoast Marketing Partners Assistant Director BNI “ The Web Guy With The Web Tie” SM “ Inviting is Marketing” is a Service Mark 2008 of Suncoast Marketing Partners 09/11/08
  • 2. What is Marketing? “ The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer ” “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training US Small Business Administration (SBA)
  • 3.
  • 4. Bonefish Grill Invitation “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • 5. BNI Meeting Invitation “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • 6. I nviting Action H ero Action What we do When we do it Attr action Way it is delivered Re action Results wanted Action x Attr action = Re action “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. “ Inviting is Marketing” SM For a copy of this presentation please visit www.InvitingIsMarketing.com “ Inviting is Marketing “ (sm) © Sept 2008 SMP and BNI BNI Leadership Development Training

Editor's Notes

  1. TITLE “ Inviting is Marketing (sm)” Maximize Your BNI Investment by Adopting a Culture of Inviting By Ed Woods “ The Web Guy With The Web Tie” (sm) Chief Science & Technology Officer Suncoast Marketing Partners www.SuncoastMP.com Assistant Director BNI www.BNIWCF.com INTRODUCTION (Q) Would you find it helpful to learn a #1 practice that would help you achieve your chapter membership, referral and revenue goals? (Q) Would you be willing to try it once you learned it? PREFACE NEXT SLIDE (Q) How many agree - successful companies market their business? There is no doubt effective marketing is a key business success component (Q) Does effective marketing take planning, time and effort? Absolutely Shouldn’t Marketing be an Investment? Absolutely NEXT SLIDE: OK then, what exactly is marketing? “ Inviting is Marketing “ (sm) is a Service Mark of Suncoast Marketing Partners (SMP) Presentation Copyright © Sept 2008 SMP and BNI @ BNI Leadership Development Training