Learn to use a controlled vocabulary to improve consistency and search-ability in a DAM system. Develop an effective keyword list for your digital workflows.

1. WebDAM Solutions
http://www.webdamsolutions.com
© 2005-2011 Virtual Moment, LLC. Company Confidential

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Recorded DAM Webinars
http://www.damsuccess.com/discover/dam-primerwebinars/
 Metadata 101
 Controlled Vocabulary
 Building the Framework
 User Adoption

3. Post-webinar survey
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Digital Asset Management Blog
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The leader in digital asset management
systems in the cloud
Founded in 2005
Real world expertise
Implemented across industries
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Education
Travel and tourism
Entertainment
Government
Technology
Manufacturing
©2011 WebDAM Solutions

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Intro to keywording
What is a controlled vocabulary
Benefits of a controlled vocabulary
Controlled vocabulary and DAM
Developing a controlled vocabulary

6. Objective
Subjective

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Keywords are type of descriptive
metadata used to enhance
search, identification, and organization of
data.

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Action or Activity
Objects
Environment
People and Relationships
Emotion or Mood
Skiing Ski Family Vacations
Couple Snow Women
Winter Colorado Red Men
Sport Mountain Travel Fun
Action Female Sunglasses
Cheerful Happiness
Jumping Smiling Exercising
Little Girls Tourist Resort
Relaxation Exercise Athlete
Muscular Build Alpine
Skiing Horizontal Blue Male
Husband Aggression
Balance Little Boys Ski
Boot Wife Snow Skiing Ski
Pole Sports Glove Youth
Culture Cold Moving Down

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Relaxation and exercise
Recreation or sports

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Happy or cheerful
Man and women
Colorado or CO

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Skiing
Skiing, snow skiing, alpine skiing

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Powdr, podwer
Smokey Mountains

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Highly subjective
Inconsistencies/synonyms
Lack of completeness
Misspellings/errors
Results: Undesirable search results!

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Controlled vocabulary: A set of predefined
words and phrases used to describe data.
 1 of the top 5 ways to improve your search in
digital asset management software:
http://www.webdamsolutions.com/digitalasset-management/top-5-ways-improve-thesearch-in-your-dam/

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Scope
Standardization
Consistency and completeness
Accuracy
Pre-defined search criteria
Time saver

24. Broad audience
Generic data
Well defined domain
Example – common stock image
database, biological taxonomy
 Resources
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 www.taxonomywarehouse.com
 www.controlledvocabulary.com
 www.keyword-catalog.com

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Business-specific needs
Domains with no standard terminology in
place
Example – Database of product images

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Adobe Bridge
Adobe Lightroom
Photo Mechanic
Apple Aperture
Digital asset
management system

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Entering data

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Searching or retrieving data

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Who is using your assets?
Why are they using your assets?
What is the scope of your audience?
What is the background of your audience?
Are there existing nomenclatures in your
industry or at your company?

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Who is in the image?
What is being depicted?
When was it taken?
Where was it taken?
Why is the scene relevant?

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Recorded Controlled Vocabulary Webinar:
http://www.damsuccess.com/discover/damprimer-webinars/using-keywords/
Keyword worksheet:
http://www.damsuccess.com/discover/bestpractices/keywording/
Next up: Building the Framework
http://www.slideshare.net/WebDAM/web-damwebinarbuildingtheframeworkslides