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  1. 2. Emergic Emerging Enterprises, Technologies and Markets Made in India, Made for the World Rajesh Jain http://emergic.org
  2. 3. An Entrepreneur and Investor in India’s Internet and Mobile space <ul><li>1994-2000: IndiaWorld </li></ul><ul><ul><li>India’s first Internet portal; Self-funded </li></ul></ul><ul><ul><li>Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals </li></ul></ul><ul><li>1998-now: Netcore Solutions </li></ul><ul><ul><li>Managed Mail & Security Services for Enterprises </li></ul></ul><ul><ul><li>Mobile Data Services for Consumers & Enterprises </li></ul></ul><ul><li>2005-now: Emergic Venture Capital </li></ul><ul><ul><li>Investments in creating India’s Digital Infrastructure </li></ul></ul>
  3. 4. Novatium’s Goal: Bring Computing and Internet Home for Middle India <ul><li>50 million Middle Income Homes </li></ul><ul><li>8 million Home PCs </li></ul><ul><li>5 million Broadband Connections </li></ul><ul><li>30 million Cybercafe Visitors </li></ul><ul><li>Reduce Cost and Complexity Simultaneously for Mass-Market </li></ul>
  4. 5. Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability <ul><li>$100 one-time for Computer </li></ul><ul><li>$10 per month for Service </li></ul>Zero-maintenance Low-Power Local Printer USB Devices Webcam Multimedia TV Output Server Sync Windows and Linux Apps
  5. 6. Novatium focus is now on Mass Reach and Multi-Monetisation <ul><li>Indian Homes </li></ul><ul><li>Telcos </li></ul><ul><li>Local Providers </li></ul><ul><li>Retail </li></ul><ul><li>Beyond </li></ul><ul><li>SMEs </li></ul><ul><li>Education </li></ul><ul><li>Rural </li></ul>Computing VAS <ul><li>Mass Ads </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Subscriptions </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><li>Commerce </li></ul><ul><li>Additional Access </li></ul>
  6. 7. NetCore is using SMS Subscriptions to build Audience and Monetisation <ul><li>Text Search : Internet :: </li></ul><ul><li>SMS Subscriptions : Mobile </li></ul>MyToday Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com 575758 START NEWS MUMBAI MyToday NEWS: *ASSAM BLAST-B’desh-trained ULFA suspected *Book Raj under NSA-Cabinet AD: Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758
  7. 8. <ul><li>50 channels </li></ul><ul><li>3.7 million subscribers </li></ul><ul><li>11 million subscriptions </li></ul><ul><li>13 million SMS daily </li></ul>Nielsen Study <ul><li>Avg. Subs. Age is 25 yrs </li></ul><ul><li>84% get info first from MyToday </li></ul><ul><li>75% read every SMS </li></ul><ul><li>40% forward SMS </li></ul><ul><li>43% have seen Ads </li></ul><ul><li>30% of them have responded to Ads </li></ul>Media on Mobile
  8. 9. NetCore is creating Multi-Monetisation of its mobile Audience and Platform <ul><li>Audience Monetisation </li></ul><ul><li>Ads (250+ campaigns) </li></ul><ul><li>Leads </li></ul><ul><li>Paid Channels </li></ul><ul><li>Platform Monetisation </li></ul><ul><li>Enterprises (Invertising) </li></ul><ul><li>Operators </li></ul><ul><li>Publishers </li></ul>MyToday SENSEX: Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am AD: FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758 FABINDIA Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.
  9. 10. NetCore is building a Mobile Value-Added Services Operator
  10. 11. The Guiding Philosophy of Emergic Innovations Made in India, Made for the World http://emergic.org