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DDB Canada created a campaign People are the Media (DDB Edmonton Edition)

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DDB Canada created a campaign for Canadian Tourism called
Locals Know: the idea being that locals know the best spots and
hidden gems to visit. We built LocalsKnow.ca and used traditional
media to ask Canadians to post video “commercials” of their favorite
local destinations there, leveraging consumer co-creation and trust.
Click the image to view the video.




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Publicada em: Negócios
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