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CHANGING PRIORITIES: “How important are People are the Media (DDB Edmonton Edition)

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CHANGING PRIORITIES: “How important are these
factors to corporate reputation?”

US 2006 US 2010

Quality products & services
53%
Transparent & honest practices
83%
Attentive to customer needs
47%
Company I can trust
83%
Strong financial performance
42%
High-quality products/services
79%
Fair pricing
38%
Communicates frequently
75%
A well-known brand
37%
Treats employees well
72%
Good employee relations
35%
Good corporate citizen
64%
Socially responsible
33%
Prices fairly
58%
Visible CEO
23%
Innovator
48%
Dialogue with stakeholders
23%
Top leadership
47%
Employee/CEO blogs
12%
Financial returns
45%




These three key factors are best
EDELMAN TRUST BAROMETER, 2010 served by social content.
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Publicada em: Negócios
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