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CAMPAIGN TO END CHILDHOOD HUNGER
The Crisis:
    Childhood Hunger
      17 million children in the US
      —that’s nearly one in four—
      struggle with hunger.


      Undernourished children suffer
       from:
            Impaired cognitive development
            Long-term emotional & health problems
            Decreased educational attainment
            Decreased productivity



2
TEACHER SURVEY RESULTS

                                                  Too Many Kids are Coming To
                                                  School Too Hungry to Learn
                                                   62% of teachers say they see
                                                   children who regularly come to
                                                   school hungry each week
                                                   because they are not getting
                                                   enough to eat at home.




3
    “Teachers are our intelligence network and first responders” --George Stephanopoulos



                                                     *survey reached 740 K-8 public school teachers nationwide
                                                        in October 2009
The Problem:
                                                    Access
                                                    There is enough food in
                                                    America to feed all children, yet:
                                                      10 million eligible kids don’t
                                                       get free or reduced price
                                                       school breakfast.
                                                      Only 16% of kids who ate a
                                                       free or reduced-price school
                                                       lunch during the school year
                                                       also participated in summer
                                                       meal programs.


    There is huge gap between kids who are eligible for programs
4                   and those who receive them.
Why Do Kids Go Hungry?

                     EDUCATION/
       STIGMA
                     AWARENESS


                                            ACCESS
       FACILITIES/
    TRANSPORTATION
                      RED TAPE



                                  POVERTY

5
H unger in U.S. at   The Time is Now


        a 14-Ye ar High
                                Political Climate/
                               President Obama’s

Report: More                        Mandate

             Americans
Going Hungry                       Heightened
                                   Awareness




    6
6
What this will take: campaign approach

      
    Election day = November 3, 2015.
      
     Victory = Ending Childhood Hunger.
      
      Raise the resources to win.
      
       Message, message, message.
      
        It takes an army.
      
         Don’t forget your base

7
By 2015: A Fully Integrated Approach
                                              LEARN
    LIVE                                      •  Nutritious, high-quality meals during
    •  Food Stamps                               school and after (school breakfast and
    •  Food pantries and shelters                lunch, afterschool snacks and meals)
    •  Food for pregnant women, infants and   •  Nutrition education
       preschool kids (WIC)                   •  Cooking classes
    •  Fresh-food markets and stores          •  Advocacy
    •  Nutrition education
    •  Cooking classes
                                              PLAY
    •  Earned Income Tax Credit (EITC)
                                              •  Nutritious, high-quality meals when
    •  Temporary Assistance to Needy
                                                 school is not in session (afterschool
       Families (TANF)
                                                 snacks and meals, summer meals)
    •  Advocacy
                                              •  Fresh-food markets and stores
                                              •  Advocacy

8
The Share Our Strength Approach
                             to public and private programs
        ENSURE ACCESS
                             that provide food to children and their families


                             of existing programs that connect children to
      INCREASE UTILIZATION
                             providers and sources of healthy food


                             about available programs, healthy food choices
    RAISE PUBLIC AWARENESS
                             and how to get the most from limited resources


9
Campaign Elements

                                             PUBLIC
                          STATE-BASED     AWARENESS.
                         PARTNERSHIPS      OUTREACH
                                          & ADVOCACY




                           COMMUNITY       NUTRITION
                          INVESTMENT      EDUCATION-
                         GRANTS TIED TO   OPERATION
                            STRATEGY      FRONTLINE




10
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     You’re an 8-year-old
     girl who has to get on
     the bus by 6 a.m. in
     order to get to school
     on time




11
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     There’s no time to eat
     breakfast. And even if
     there was food in the
     house, there’s nobody
     around to cook it.




12
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     When you arrive at
     school, you walk by the
     cafeteria where the “free
     breakfast kids” are just
     finishing up. Your
     stomach twinges but
     you don’t think of joining
     them. It’s embarrassing
     when everyone knows
     your family is poor.

13
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     When it’s finally time
     to eat, you’re so
     hungry that you fill up
     your tray with pizza,
     cookies, chips and
     soda.




14
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     After school, you’re due
     back at home to take care
     of your little brothers and
     sisters.
     You wait for your mom
     and eat another piece of
     candy to stop your
     stomach from growling.
     You hope your mom’s got
     money left over from her
     check to bring home
     dinner.
15
WHAT DOES CHILDHOOD
     HUNGER LOOK LIKE?

     Otherwise…you go
     to bed hungry another
     night.




16
WHAT’S DIFFERENT
     IN 2015?

     You still wake up early
     to catch the bus, but
     on the way to your
     classroom you grab a
     breakfast packed with
     fruit, milk and cereal
     from the cafeteria.




17
WHAT’S DIFFERENT
     IN 2015?

     The entire class eats in
     the beginning of first
     period, so this kind of
     free breakfast is
     nothing to be
     embarrassed about.




18
WHAT’S DIFFERENT
     IN 2015?

     Your free school lunch
     includes healthy,
     delicious options and
     you look forward to it
     every day.




19
WHAT’S DIFFERENT
     IN 2015?

     With your stomach full
     of nutritious food, you
     can concentrate on
     what the teacher is
     saying.




20
WHAT’S DIFFERENT
     IN 2015?

     After school, you
     attend an afterschool
     program at the Boys
     and Girls Club where
     you get a healthy
     snack before playing
     basketball with your
     friends.




21
WHAT’S DIFFERENT
     IN 2015?

     At home, you find a
     fridge full of fruits and
     vegetables from the
     farmers’ market. You
     and your mom learned
     how to make affordable,
     healthy meals through
     an Operation Frontline
     nutrition education class
     and you think cooking is
     pretty cool.

22
WHAT’S DIFFERENT
     IN 2015?

     On Fridays, your
     teacher sends you
     home with a backpack
     full of healthy snacks to
     share with your
     brothers and sisters
     over the long weekend
     when meals are
     sometimes scarce.



23
WHAT’S DIFFERENT
     IN 2015?

     During the summer
     months when school is
     out, you spend your
     days learning and
     playing at your
     neighborhood summer
     program where you
     receive healthy snacks
     and meals every day.



24
WHAT’S DIFFERENT
     IN 2015?

     Hunger is something
     you never have to
     worry about.
     So you can spend your
     day doing what you do
     best – being a kid.




25
Only 2,059 days to go until November 3, 2015




26
     2
     6

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CauseLab - Share Our Strength Briefing

  • 1. CAMPAIGN TO END CHILDHOOD HUNGER
  • 2. The Crisis: Childhood Hunger   17 million children in the US —that’s nearly one in four— struggle with hunger.   Undernourished children suffer from:   Impaired cognitive development   Long-term emotional & health problems   Decreased educational attainment   Decreased productivity 2
  • 3. TEACHER SURVEY RESULTS Too Many Kids are Coming To School Too Hungry to Learn 62% of teachers say they see children who regularly come to school hungry each week because they are not getting enough to eat at home. 3 “Teachers are our intelligence network and first responders” --George Stephanopoulos *survey reached 740 K-8 public school teachers nationwide in October 2009
  • 4. The Problem: Access There is enough food in America to feed all children, yet:   10 million eligible kids don’t get free or reduced price school breakfast.   Only 16% of kids who ate a free or reduced-price school lunch during the school year also participated in summer meal programs. There is huge gap between kids who are eligible for programs 4 and those who receive them.
  • 5. Why Do Kids Go Hungry? EDUCATION/ STIGMA AWARENESS ACCESS FACILITIES/ TRANSPORTATION RED TAPE POVERTY 5
  • 6. H unger in U.S. at The Time is Now a 14-Ye ar High Political Climate/ President Obama’s Report: More Mandate Americans Going Hungry Heightened Awareness 6 6
  • 7. What this will take: campaign approach  Election day = November 3, 2015.  Victory = Ending Childhood Hunger.  Raise the resources to win.  Message, message, message.  It takes an army.  Don’t forget your base 7
  • 8. By 2015: A Fully Integrated Approach LEARN LIVE •  Nutritious, high-quality meals during •  Food Stamps school and after (school breakfast and •  Food pantries and shelters lunch, afterschool snacks and meals) •  Food for pregnant women, infants and •  Nutrition education preschool kids (WIC) •  Cooking classes •  Fresh-food markets and stores •  Advocacy •  Nutrition education •  Cooking classes PLAY •  Earned Income Tax Credit (EITC) •  Nutritious, high-quality meals when •  Temporary Assistance to Needy school is not in session (afterschool Families (TANF) snacks and meals, summer meals) •  Advocacy •  Fresh-food markets and stores •  Advocacy 8
  • 9. The Share Our Strength Approach to public and private programs ENSURE ACCESS that provide food to children and their families of existing programs that connect children to INCREASE UTILIZATION providers and sources of healthy food about available programs, healthy food choices RAISE PUBLIC AWARENESS and how to get the most from limited resources 9
  • 10. Campaign Elements PUBLIC STATE-BASED AWARENESS. PARTNERSHIPS OUTREACH & ADVOCACY COMMUNITY NUTRITION INVESTMENT EDUCATION- GRANTS TIED TO OPERATION STRATEGY FRONTLINE 10
  • 11. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? You’re an 8-year-old girl who has to get on the bus by 6 a.m. in order to get to school on time 11
  • 12. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? There’s no time to eat breakfast. And even if there was food in the house, there’s nobody around to cook it. 12
  • 13. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? When you arrive at school, you walk by the cafeteria where the “free breakfast kids” are just finishing up. Your stomach twinges but you don’t think of joining them. It’s embarrassing when everyone knows your family is poor. 13
  • 14. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? When it’s finally time to eat, you’re so hungry that you fill up your tray with pizza, cookies, chips and soda. 14
  • 15. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? After school, you’re due back at home to take care of your little brothers and sisters. You wait for your mom and eat another piece of candy to stop your stomach from growling. You hope your mom’s got money left over from her check to bring home dinner. 15
  • 16. WHAT DOES CHILDHOOD HUNGER LOOK LIKE? Otherwise…you go to bed hungry another night. 16
  • 17. WHAT’S DIFFERENT IN 2015? You still wake up early to catch the bus, but on the way to your classroom you grab a breakfast packed with fruit, milk and cereal from the cafeteria. 17
  • 18. WHAT’S DIFFERENT IN 2015? The entire class eats in the beginning of first period, so this kind of free breakfast is nothing to be embarrassed about. 18
  • 19. WHAT’S DIFFERENT IN 2015? Your free school lunch includes healthy, delicious options and you look forward to it every day. 19
  • 20. WHAT’S DIFFERENT IN 2015? With your stomach full of nutritious food, you can concentrate on what the teacher is saying. 20
  • 21. WHAT’S DIFFERENT IN 2015? After school, you attend an afterschool program at the Boys and Girls Club where you get a healthy snack before playing basketball with your friends. 21
  • 22. WHAT’S DIFFERENT IN 2015? At home, you find a fridge full of fruits and vegetables from the farmers’ market. You and your mom learned how to make affordable, healthy meals through an Operation Frontline nutrition education class and you think cooking is pretty cool. 22
  • 23. WHAT’S DIFFERENT IN 2015? On Fridays, your teacher sends you home with a backpack full of healthy snacks to share with your brothers and sisters over the long weekend when meals are sometimes scarce. 23
  • 24. WHAT’S DIFFERENT IN 2015? During the summer months when school is out, you spend your days learning and playing at your neighborhood summer program where you receive healthy snacks and meals every day. 24
  • 25. WHAT’S DIFFERENT IN 2015? Hunger is something you never have to worry about. So you can spend your day doing what you do best – being a kid. 25
  • 26. Only 2,059 days to go until November 3, 2015 26 2 6