This presentation showcases some of the results from a 45-minute Real-Time Large-Scale Focus Group™ run on April 3, 2014 with 106 MIllennials to understand their television watching habits and how technologies such as streaming are impacting their behaviors and perceptions, especially as it relates to impact on watching through cable service providers.
In this session, we also explore MIllennials' feelings on paid providers of streaming content (Netflix, hulu Plus, Amazon Prime) to understand how these providers compare to one another in the eyes of the Millennial.