2. Presentation Outline (hidden slide): Technical Level: 200 Intended Audience: Developers & Technical Decision Makers Objectives (what do you want the audience to take away): 1. Understand what the Microsoft information service offering is. 2. Understand the impact to data providers. 3. Understand the impact to developers. Presentation Outline (including demos): Intro to "Dallas" Developers Information Workers Content Providers Wrap-up
6. DataWhat do you mean? Authoritative data, weather, demographics, financial, images, community reviews… Commercial & trusted public domain Relational, blob, web services
8. Service Architecture APIs & Portal ACS Schema Management Web Roles SA Database SA Database SA Databases WA Blobs 3rd Party Store Integration Pipeline 3rd Party Web Services Cloud Storage
9. DeveloperChallenges “Remove friction for building applications leveraging 3rd party data” Data discovery Clean consistent APIs Flexible business model
10. Planning a Night OutScenario Show times Predicative parking Restaurant reviews Real-time weather …
12. DeveloperBenefits One marketplace & billing relationship Access to multi-million dollar datasets and web services Use from anywhere .NET, PHP, Java, iPhone
13. Dallas Futures For Developers Enhanced query support Integration with Visual Studio Additional formats: JSON, CSV and more
14. Information WorkerChallenges “Help me use data in my workflow to better understand my business” Data discovery and trust Consumption through Office On-prem apps leveraging cloud scale
15. Analyzing Business Performance Scenario My data + Demographics Business analytics New businesses Weather User generated content …
17. Dallas FuturesFor Information Works Integration with Reporting Services Integration with Office Availability through enterprise licensing
18. Content ProviderOpportunities “Help me reach more customers” Marketplace Billing platform & business model Reporting to understand data usage Microsoft scale
20. Business Model What to Expect: Free trials Transaction and subscription pricing Pay-as-you-grow and fixed costs Friction free access regardless of size Easy to understand licensing Details coming @ MIX