Digital Communication for NGOs

Digital Communication for NGOs
How to increase the visibility of your online content
www.jeelmedia.com

• Digital Communication Pillars
• Top 7 Content Tactics for NGOs in 2021
• Content Distribution Channels
• Online Reputation Management
• How to Measure Success?
• How to increase the Visibility of your
Online Content?
Table of Content
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04 Digital Communication for NGOS

Digital Communication Pillars
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Key
Messages
Content
Tactics
Distribution
Channels
Monitoring
and Reporting
Online
Reputation
Management

Top 7 Content
Tactics for NGOs in 2021
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• 37% of marketers believe blogs are the
most important type of content marketing
• Website with blogs have 434% more
indexed pages
• 60% of internet users read blogs!
• 23%of internet time is spent on blogs
and social networks
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1.Blogging
Source: Hubspot.com
Digital Communication for NGOS

• Create long-form blogs (more than 1,000
words).
• Include images and videos.
• Use small paragraphs.
• Optimize it for search engines (SEO).
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Blogging

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2.Videos
• People watch an average of 16 hours of
online video per week, which is
a 52% increase in the last two years.
• Social video generates 1200% more shares
than text and image content combined.
• Viewers retain 95% of a message when they
watch it in a video compared to 10% when
reading it in text.

• Make a Short – Time Video.
• Invest in paid campaigns.
• Utilize Instagram Reels.
• Upload on different platforms (Website,
YouTube, Facebook, Instagram,..)
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Videos

3.Visuals
A.Infographics
• We are talking about numbers and statistics here shown in
visual presentations.
• Infographics are easy sharable and popular among users on
social media platforms and WhatsApp.
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Visuals
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• Hire a professional Designer.
• Mention the information source.
• Use it on WhatsApp (build lists).
• Make an infographic section on your website
if you have 5 pieces or more.
• Successful infographics are simple, impactful,
and meaningful.

Visuals
B. Images / Pics / GIF
• Visual Content is a trend for 2021
• On Facebook images get 53% higher engagement.
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Visuals
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• Use high resolution images.
• Give credits to photographers.
• Make CTA (call to action)!
• Use GIFs on Facebook and Twitter.
• Use photo-centric apps (Instagram &
Snapchat).

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4.Webinars
• Web-based seminar using web
conferencing software (like Zoom) in real-time.
• Can be a presentation, discussion
or project demo, …
• Hosting a webinar can be great for content marketing.

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4.Webinars
• Schedule your webinar for 60 minutes.
• Send reminder emails.
• Practice accessing the webinar with a
teammate.
• Establish proceedings for the Q&A section.

5.SuccessStories
Written narratives and pictorial evidences of
success factors of the implemented projects or
activities. “This is how people know about
what you do”

5.SuccessStories
• Use story telling techniques.
• Use real quotes
• Create Call To Action
• Try to alternate between text and photo
stories.
• Focus on people.

5.PR
Official statement delivered to members of
the news media for the purpose of
providing information, creating an official
statement or creating awareness

5.PR
• Publish on high quality websites
• Use exclusive content.
• Understand your audience.
• Create an editorial calendar.
• Develop a process for measuring
and reporting.

7.Newsletters
Use it to share relevant and valuable
information with your network, audience,
prospects and ...

Newsletters
• Give your audience a behind-the-
scenes glimpse of your organization.
• Put a lot of work into your subject
lines.
• Offer something of value.
• Stay on a strict schedule.
• Drive readers to your site.
• Keep it simple, visual, and focused.

Top 7 Content Marketing Tactics
in 2021
Blogging Videos Visuals
(info graphs – images)
Webinars
Success stories
(shared stories)
Press releases Newsletters
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Digital Communication for NGS

• Website
• Social Media
• SEO
• Email
• Media Outlets
Content
Distribution
Channels

• Being in control of your image is a
blessing few organizations have.
• Managing your online reputation
through social media and online
platforms is important.
• If negative conversation grows around
an organization, a solid strategy
should be in place to address the
concerns, adjust the course,
and minimize the fallout surrounding
the controversy..

• Track everything
• Get real-time data
• Set up automatic alerts
• Invest in content marketing
• Have a PR plan
• Pay attention to Google results.
• Train employees in media engagement.
• Form good relationships with Journalists.
• Prepare a crisis management plan.
• Use social listening tools
How do the
professionals do it?

Reach Engagement Actions
• Viewers
• Followers
• Website visits
• Likes /comments
• Questions
• Calls
• Leads
• Footfall
• Donations
How to Measure success? KPIs
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How to increase your Visibility

Jordan Is Epitome of SoLoMo Phenomena
• Mobile Optimized
• Mobile Native Content
• Mobile Application
Localized content
and images, fits
the culture
• People
• Content
• Goals
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• Invest in professional
copywriter/agency
• Have a content marketing plan
• Use Story telling technique
• Online + Offline activities
• Analyza – Plan – Excute

Analyze Plan Execute
• Current situation
analysis
• Gap analysis
• Strategy
• Budget
• Communication
and content
marketing plans
• Team
• Action plan
• Reporting
How to Start?
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Desired Situation
Gap Analysis
How to Start?
Current Situation
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We would like to hear from you
@Jeel.Media
info@JeelMedia.com
Thank You
Wasfi Qaddoumi
@wasfii
Jeel Media
Wasfi.qaddoumi@JeelMedia.com

Digital Communication for NGOs

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