How to effectively explore benefits, loyalty and payments on mobile industry.

1. 1
Mobile banking
solutions
How to effectively explore
benefits, loyalty and payments on
mobile industry.

2. Mobile
Landscape
Warply
Engage
Platform
HCE Wallet &
Other Banking
Products
Warply
Bank Wide
Loyalty &
Benefits
Application

3. Who we are
64 6 260% 42
Clients
From fast growing
sectors, such banking,
retail, travel and
operators
Team members
Employees and partners
around the world
Countries
That we are currently
operating, including
Greece, Cyprus, India,
Romania
Growth
Year over year,
during the last
three consecutive years

4. Execute communication
plan, evaluate and
optimize
Formulate your loyalty
scheme logic, including
forecasts for liabilities,
redemption and
subsidization
LOYALTY CONSULTING
UI/UX DESIGN
Development services to
build your state of the
art front and back end
assets
Study UX requirements
and apply UI design for
your consumer facing
assets
COMMUNICATION STRATEGY
Help you build your
communication
objectives and pillars
SOFTWARE DEVELOPMENT
COMMUNICATION EXECUTION
INTEGRATION
Support integration with
3rd party platforms and
systems
Services

5. Suppliers InsuranceRetailBanking
Industries
Ordering PublishersOperatorsGames

6. ISO 27001
Certified for following
information security
management system
standards
PCI - DSS
Certified for following
Information security
standards
VISA
Visa developer
partner
Mastercard
MasterCard
developer partner
Certifications

7. Mobile
Marketing
Association
Association for
Financial
Technology
International
Advertising
Bureau
Founder
Institute
Associations

8. Mobile
Landscape
Warply
Engage
Platform
HCE Wallet &
Other Banking
Products
Warply
Bank Wide
Loyalty &
Benefits
Application

9. Mobile statistics
Mobile App Usage
New apps
Mobile orders,
transactions and
booking per day
80%
35%
Mobile App Usage
Social
Mobile App Usage
Messaging
20% 35%
Of mobile Time is
spend on apps
Web traffic from
mobile
App usage
in ages 45+
Native apps
x6
Brand
Favourability
15%
60% 65% 15K

10. Smartphone penetration
4% 6% 8%
13%
20%
28%
37%
44%
50%
54%
59% 62%
66% 69%
0
18
35
53
70
88
2007 2010 2013 2016 2019 2022
*Ericsson Mobility Report

11. Messaging mobile app users
1.07Bn
1.40Bn
1.61Bn
1.81Bn
2.00Bn
2.19Bn
0.0
0.6
1.1
1.7
2.2
2.8
2013 2015 2016 2018 2019 2021
Users (in Bn)
*Statista.com

12. US Mobile Commerce forecast (sales in $ Bn)
$213Bn $231Bn $234Bn $242Bn $253Bn $252Bn
$35Bn
$43Bn $51Bn $60Bn $69Bn $79Bn$80Bn
$99Bn
$119Bn
$138Bn
$158Bn
$173Bn
0
150
300
450
600
2015 2016 2017 2018 2019 2020
Desktop Tablet Mobile
*www.forrester.com, Multiscreen Shopping Experiences And Key Partnerships Drive US Mobile Commerce

13. Time Spent (per adult per day) on Mobile
2.2h 2.3h 2.4h 2.6h 2.5h 2.3h 2.4h 2.4h
0.2h 0.3h 0.4h 0.3h 0.3h
0.3h 0.3h 0.4h0.3h
0.3h
0.4h
0.8h
1.6h 2.3h
2.6h
2.8h
0
2
3
5
6
2008 2009 2010 2011 2012 2013 2014 2015
Hours
Desktop / Laptop Other connected devices Mobile
*eMarketer 4/15

14. Most used mobile banking applications
84%
62%
57%
54%
43%
40%
35%
8%
6%
0 20 40 60 80 100
Checking balance of your account (s)
Check statement history/payment history
Transferring money between accounts or…
Deposit money into account
Flash balance / quich checks
Paying bills / Payees
ATM / branch finder
Payment contacts
Setting up standing orders and direct…
* Market Force, November 2104, The Financial Brand

15. 30% Down
Using physical banking
locations less
33% Up
Using their mobile
app more
35% Up
Using a bank’s website or
Online portal more
* Chase Bank/Braun Research, June 2015 The Financial Brand
Transformation of banking transactions, 2015 vs. 2014

16. Mobile landscape
47% smartphone penetration worldwide
44% usage of mobile data
76% of word smartphone users use social media networks
3h/day per user @ mobile
80% of time spent on apps
30’ spent per day on messaging apps
40% mobile banking penetration globally

17. Mobile
Landscape
Warply
Engage
Platform
HCE Wallet &
Other Banking
Products
Warply
Bank Wide
Loyalty &
Benefits
Application

18. MARKETING
AUTOMATION
PLATFORM
An end to end marketing
platform that helps leading
publishers to drive in-store
traffic, mobile engagement
and sales.
AD EXCHANGE
A programmatic platform
that allows advertisers to
access in-aisle mobile
advertising opportunities
at retail locations
mCOMMERCE
PLATFORM
Facilitate mCommerce
activities through a complete
cloud solutions which
includes payment gateway,
tokenization, benefits and
loyalty modules.
What we offer

19. CRM
Manage your customers
Tokenization &
Payments
Take advantage of
“Warply Pay extension”
Benefits & Coupons
Create and delivery
eCoupons to your
customers
Loyalty Scheme
Collection and
Redemption process
Campaign Management
Use of “easy to build”
campaign editor and set up
communication delivery
options
Beacon enabled
Move your in-store
experience to next
level
Warply Engage 2.0 Platform

20. Edit and manage user
details
Retrieve user information
and have overall behavioral
and transactional history
Search for user details
by his loyalty ID, email, device id
or other unique element
Create similar audiences
based on the selected user
profile
1
2
3
4
CRM

21. Analyze insights
And take optimization actions
based on automated proposal
Monitor performance
From ready made analytics
and custom dashboards
Connect you digital assets
Incorporate tracking and event
scripts to websites, add Warply
SDK to mobile apps and connect
to beacon devices
Use events as criteria
when you create target
audience
anc
e
Retail
Real-time event tracking
1
2
3
4

22. Receipt data produced during consumer
basket checkout at 3rd party merchants
3rd party merchants
Store walk-in data when
entering retail stores or
ATMs via wifi/ bluetooth
beacons
Walk-in data
Data produced during
electronic payments(POS
EFT existing modules)
POS data
Omni-channel event collection

23. or import a custom list
or customer id, emails or
other unique element
Combine targeting criteria
from a list of behavioural data,
tags, events and other 3rd party
data
Select the database to
create audience
Get real-time population
results
Audiences
1
2
3
4

24. Interact with product
Live feedback
Real-time
communication
Walk-in and customer
path data
Beacon enabled
Low-cost piece of
hardware
Use battery-friendly, low-
energy Bluetooth
connections
Transmit messages or
prompts directly to a
smartphone or tablet
Rich campaigns on user’s
phone, when he comes
into the salon – let him
know about offers &
products
recommendation

25. Further customization
Using real time editors for
html, css and JavaScript files
Upload your custom assets
and drop and drop from
editor
Campaign type
Select among various campaign
types, i.e. full screen, prestitial,
coupons, geolocation etc.
Test your campaign
Campaign management
1
2
3
4

26. Preview your campaign
Check your campaign and
the experience
Delivery type
Select among email, push
notifications, silent
notifications and SMS delivery
Input messages
Customized messages for
different platforms
Launch
Set start and end dates,
schedule sends outs and
target audience
Communication management
1
2
3
4

27. Generate your coupon codes
Upload a preset list of coupons
Set validation criteria
Deliver coupons via mobile or web
Pair with terminal for validation
barcode QR code wireless
communication
numeric code
input
167821
m-Coupons
Scan the QR code
Get 20% discount
Exp. Date
04/06/2016

28. mPayments
Reports
Get instant insights and
reports of the performance
Multiple stores
Support multiple store under
one entity
Processing
Facilitate payment process
Logs
track of all activity related
to your commerce entity
1
2
3
4

29. Mobile
Landscape
Warply
Engage
Platform
HCE Wallet &
other Banking
Products
Warply
Bank Wide
Loyalty &
Benefits
application

30. Bank Wide Loyalty
Reduce churn Reward behavior Attract new customersCross-sell
Loyalty scheme - Benefits
Collection Loyalty logic
Redemption
Communication
& Campaigns

31. Personalization
Personalize via personas
Levels to create a non-flat loyalty program
Reward users based on their behavior
Levels Leaderboards Challenges Badges

32. Collection options
Collect loyalty points from overall activity and interaction with the bank,
its services and products.
Deposit Accounts Transactions Debit & Credit Cards Loans
Investments & SavingsBank assuranceSpecial Circumstance

33. Redemption options
Redeem loyalty points to a wide variety of own products and services
and collaborating parties.
Grocery store Travel Gas Carriers
CharityE-shopsElectronics Insurance

34. Bank Loyalty App
Benefits scheme inline with todays
customer needs and trends
Business partners able to self-onboard
Users benefit from participating in
the bank’s loyalty program
Personalization based on users’
preferences
Creating & Launching of an application which will become the communication
channel between Bank’s Business Partners and its customer base

35. User’s Profile
Summary of customers behavior
Grouping benefits by category
List of past purchases
Big variety of real time information within the user’s profile

36. Offer Wall
Show businesses nearby
Results in list or on map
Access to offer wall
Custom sorting based on
user’s preferences
Search by area, merchant
category & prize range

37. m-Coupons
Redemption of m-Coupon through mobile
device
m-Coupons are available through application
Easy activation & deactivation
of m-coupons

38. Mobile
Landscape
Warply
Engage
Platform
HCE Wallet &
other Banking
Products
Warply
Bank Wide
Loyalty &
Benefits
application

39. Host Card Emulation
HCE allows android devices to
emulate NFC smart card without
requiring a secure element
Secure Element
NFC Reader
Host CPU
NFC Controller
HCE does not require the device secure element
The data is routed to the host CPU on which
Android applications are running directly,

40. HCE Wallet Description
Transmission of a signal
to ask for payment
Request for payment
Response with token
Handle all
communication
POS
Transaction events
recorded to Warply
certified platform to
trace history
APP

41. HCE Wallet User Experience
Verify transaction via code
or fingerprint
The POS receives
authorization
The transaction is
processed and recorded
Input various credit cards
Select the desired card
to use in purchase
Pair with POS
>

42. Tokenization
Customer decides
to complete a
purchase
Credit Card details
sent to Warply Pay
vault without
passing through
merchant
The merchant
saves token for this
and any future
transactions
Customer enters
credit card details
Warply securely saves
card details and
returns a token to the
to merchant

43. Social Payments through custom keyboard
Type transaction
amount
Verify via code or fingerprint
Sent transaction url
Install payment input
method
While chatting switch to
payment input method
Authenticate account

44. Custom co-branded Credit Card products
Target high value customers
Synergies with partners
Build long terms relationships
Run open loop programs

45. m-Ticketing
Order
Pay
Obtain
Validate
Real-time control

46. Chatbot Banking
Report a lost card
AI detects phrases similar
to ones predefined
Deliver your content with
no additional effort
Chatbots are the new apps
Handle repetitive routine
transactions
Receive and submit
information

47. Thank You
/warply
@warply /warply
info@warp.ly@