1. A Presentation Fully Evaluating My
Poster Ancillary Task.

2.  What I’m going to do, is upload snippets of
individual bits of the poster and just write
about them! Simple. Going to say why I made
it like it is, the process in which I came up
with it and the process of creating it.
Overall, quite in depth. By the end of it, you
should be able to tell exactly why something
is like it is and why I think it should be that
way. That being said, I will also highlight
anything I feel wasn’t as good as it could
have been, or simply didn’t turn out like I’d
hoped.

4.  The title was probably the hardest bit of the entire poster to
get accurate. It took a lot of work to find the right one. I went
through lots of different fonts to find one I was happy
with, but as was said in the visual evaluation, I’m glad this is
what I ended up with! The colour was the next thing. The
annoying thing was that this was a downloaded font and to get
it on to a School computer to access it on Photoshop, I had to
put the text in a Word Document on my PC, then send it as a
JPEG through to a school Mac. Obviously, this meant I could
not edit it as a text on the school computers. This led to more
problems! To edit the colours, I had to continuously resend the
picture of it, until I had near enough what I wanted. After
that, I had to crop out each individual white mark, so that it
looked like one solid piece of text. After all that, I cleaned it
up with an appropriate colour filter. The end result is what it
is now!
The reason for it being like it is, is that it’s fiery and
enigmatic. It stands out, takes attention and shows the
audience clearly what they are looking at. They’re looking at a
film poster for ‘Taking A Stand’ and the bold, bright logo will
stay with them for a long time! It’s impossible to miss, making
it ideal! My thoughts were that a bold Title is most
important, as that’s the brand and logo. If I could choose to
have people remember one thing from this poster, it would be
the title!

6.  The tagline was another difficult one. I always had an idea
in my head whereabouts I wanted it to be, what I wanted
it to achieve and why I wanted it to do so. But, actually
getting it there wasn’t so easy. The picture is symmetrical,
so the tagline had to be, whilst also being very visible. I
thought the best place for this was the bottom. It meant
there was enough room in the middle to be occupied by
something visually pleasing and it also meant the tagline
was far enough away from the title, so it was recognised
as a thing of its own. I wanted it to be the second most
remembered thing. Choosing the font was quite easy. As it
was to be quite small, it needed to be bold and blatant.
Make it easy to ready. For this reason, I picked a basic,
built in font that just sticks there for people to see. On top
of that, there’s a small shadow effect on it, just to make it
stand out that little bit more! The reason I needed it to
stand out, was so that people would definitely notice it.
The choice of words is intriguing and different, which
makes people think, therefore they want to know why that
quote is relevant and so want to see my film. For this to
work, it had to stand out!
It’s as simple as that!

8.  The text at the bottom is, as always, the least important part of the poster. It’s
at the bottom and out of the way! However, the text still has to be ‘professional’
and ‘tidy’. For this reason, I took a lot of pride and effort into making sure
everything was perfect. I first of all did the very bottom text, with the company
logo and the disclaimer. These were the easiest part. I have the logo, to
advertise the company. But, it’s very small as to not ruin the advertisement of
the actual film! Then was the website, which is big enough to be seen, but not
big enough so that it interferes with the whole poster. In hindsight, this could
have possibly been made a little bigger, but it seems to work just fine! Then, to
the right, we have the disclaimer. It doesn’t really matter if this gets seen, it’s
simply there to stop people illegally duplicating my poster. It covers my
company, legally.
The difficult part was the bigger text, the one that says the name of all parties
involved with the production of the film, actors included! The reason this was
difficult, is that I had to refer to my research to find out exactly what text
should be featured here, but also research many others, as it turned out there
was very different text on many different posters! Eventually, I found a selection
of ‘titles’ that I felt most relevant to the piece. Granted, some of them are
made up, but some of the titles put in are the ‘companies’ of friends, to show
some institutional knowledge on how different companies work together, so they
can get different parts of expertise from each other. The actual sizing was
difficult. It had to look professional and simple, whilst also being big enough to
read. Eventually, I settled for how it looks now. It looks good, in my opinion!
There’s a possibility that it could have been spread across the page a little more,
but this way was so that it filled more space!

10.  The middle part of my piece, was really the part I didn’t have much control
over. But, instead of really considering it ‘the middle’ I’m going to refer to it
as the overall picture that I used for the background. The picture on the
previous slide is just the middle, but this is because this is the most powerful
part of the picture and the most visible. The picture was edited quite a lot.
First of all, I darkened it all, to almost give it a scary feel. I wanted to almost
unease an audience with the darkness of it, as if the picture is surrounded
with mystery. However, in full view, it doesn’t really have that feel flat
out, but more subconsciously. Also, I added a sharpening effect to the whole
thing, to make the metal of the chair frame shine and stick out. This is the
‘light in the darkness’. I coded this in, as I felt it was very powerful. I’m not
sure if people will get this, but if they were to, it would not be blank out.
People would really have to think about it, to understand it. But, this is
okay, as I want my product to make people think, so hopefully they will come
to this conclusion! The placement of the picture was quite simple, it went
where the picture was! Luckily, I got a very good photo to work with, so this
part was easy enough. What I wanted to go for, was looking up at the frame of
the chair, I wanted no faces to associate the film with, just in case disaster
struck. But also, I didn’t want the actor to be the main feature. I wanted the
artistic touch to be the focus point. With an actor, people talk about him, with
the film as a whole, people think about it. This helps me to get my ideologies
across and also to make people remember the film, not the actor.
Overall, I was very happy with the picture. I got lucky, but my own editing
really made it perfect.

11.  Afterlooking at all the different aspects of
my poster, I think it’s quite easy to see
where I was coming from with everything!
Whilst it’s not easy to tap into my thought
processes, I’ve tried to get you as close as
possible! There will be more evaluating to
come of the package as a whole and to see
a basic model of this evaluation, refer to
the visual evaluation!