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Jeff Ferguson - EmMeCon Seattle 2013

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Jeff Ferguson - EmMeCon Seattle 2013

  1. 1. THE BIG DATAMOVEMENTJeff Ferguson | CEO, Fang Digital MarketingEmerging Media Conference | 2013
  2. 2. 78% insert copy here. Blah blah blah blah
  3. 3. BIG DATA… A LOT OF BIGDATA
  4. 4. Big Data Volume• Some New Numbers– A petabyte is onequadrillion bytes, or about20 million filing cabinets fullof text.– An exabyte is 1,000 timesthat amount, or 1 billiongigabytes.
  5. 5. Big Data Volume• The “real world”…– 2.5 exabytes of data arecreated each day– The number doubles every 40months– More data crossed the internetevery second than werestored in the entire internetjust 20 years ago– Walmart collects more than2.5 petabtyes of data everyhour from its customertransactions.
  6. 6. Big Data Problems
  7. 7. THINKING BIG
  8. 8. Thinking Big• Where can we take this?– Internal data• Sales history• Stock levels– External data: Big data… Big triggers• Search trends• Pop trends• Population trends• Weather, natural disasters, etc.• Market forces
  9. 9. Thinking Big – Fun Examples
  10. 10. IN CLOSING…
  11. 11. In conclusion, Big Data is about the DETAILS.*
  12. 12. http://connect.fangdigital.com/ppc-emmecon13
  13. 13. JEFF FERGUSON CEOjeff@fangdigital.com@fangdigital & @countxero & @dead_tree_media

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