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8 Things to Know from 8 Years of Podcasting
1. 8 THINGS8 THINGS
I learned from 8 years of podcastingI learned from 8 years of podcasting
Heidi Miller - @heidimiller -Heidi Miller - @heidimiller - www.heidi-miller.comwww.heidi-miller.com
Holy cow!Holy cow!
My listenersMy listeners
are smarterare smarter
than I am!than I am!
2. What doWhat do
you wantyou want
to walkto walk
awayaway
with?with?
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
3. What isWhat is
aa
podcastpodcast
??
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
You mean I donYou mean I don’’t need ant need an
iPod or iPhone to listen?iPod or iPhone to listen?
5. 1. People trust1. People trust
someone they knowsomeone they know
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
::slurp::::slurp::
That swish wasThat swish was
me drinking myme drinking my
morning coffee.morning coffee.
TullyTully’’s half-cafs half-caf
latte with whiplatte with whip
and cinnamonand cinnamon
dusting. Whatdusting. What
do you drink indo you drink in
the AM?the AM?
7. 2. Know2. Know
thyselfthyself
(and thy(and thy
brand)brand)
Just be yourself
Know your brand voice
Build intimacy
Build a niche audience
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
My awesome brand is:
My awesome brand is:- Educational
- Educational
- Lighthearted
- Lighthearted- Listener-driven
- Listener-driven
8. 3. Doing3. Doing
somethingsomething
once isonce is
easyeasy
Doing something 300 times
is hard!
Set a schedule
Get a cohost
Measure success
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
9. 4. Yes, you really4. Yes, you really
can talk about ___can talk about ___
for yearsfor years
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
Did you hear about the newDid you hear about the new
widget on the podcast?widget on the podcast?
II’’ve been listening for twove been listening for two
years, and Iyears, and I’’ve never heardve never heard
you talk about ....you talk about ....
10. 5. People really5. People really
love to tell youlove to tell you
what they thinkwhat they think
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
You really missedYou really missed
the mark on yourthe mark on your
last show. Ilast show. I’’m am a
molecular biologist,,molecular biologist,,
and...and...
11. 6. There6. There
is plentyis plenty
of loveof love
There is probably already a
podcast covering your topic
Research existing podcasts for
content, voice and audience
Leverage existing podcasts
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
12. 7. There are things in7. There are things in
life more valuablelife more valuable
than moneythan money
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
CredibilityCredibility
Niche followingNiche following
LoyaltyLoyalty
TrustTrust
EngagementEngagement
FocusFocus
groupsgroups
13. 8. You can make a8. You can make a
differencedifference
Heidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.com
14. QUESTIONS?QUESTIONS?
Heidi Miller - @heidimiller -Heidi Miller - @heidimiller - www.heidi-miller.comwww.heidi-miller.com
www.heidi-www.heidi-
miller.com/podcasting.hmiller.com/podcasting.h
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