1. Wandoujia
Classic Games Enjoy
a Second Spring
The Mobile Search Index
April 2014
China’s Mobile Search
Top Trend:

2. Top Trends
Classic Games Enjoy a Second Spring
Social De-bundling: Different Interests, Different Apps
Diplomacy Cools, But Japanimation Is Still Hot
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3. Chinese gamers are relatively new to the scene. With console systems banned for 13 years
and private computers limited to the wealthy, video games rarely spread beyond dark,
internet cafes. Affordable smartphones have changed that. Now, several classics have a
chance to reach a whole new market of users missed the first time around.
World War II Eagles
(⼆二战雄鹰)
Monthly Downloads: 184k
Classic Games Enjoy
a Second Spring
The scrolling vertical shooter
is an instantly recognizable
arcade genre. Ranking fourth
among new games, this
remake proves this classic
game design is just as tough
and fun playing with a
touchscreen as a joystick.
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4. Other titles like Happy Farm and Rayman: Jungle Run invoke nostalgia for players
of their previous versions, but now make use of mobile game mechanics to inspire
a new generation of would-be fans.
Happy Farm
(开⼼心农场⼿手机版)
Monthly Downloads: 112k
Classic Games Enjoy
a Second Spring1
Rayman: Jungle Run
(雷曼丛林探险)
Monthly Downloads: 172k
Growth Rate: 4963%
Mobile
Sega
PC
Mobile

5. In the West, web-era social giants like Facebook are trying to regain mobile users by
de-bundling their services into different apps. Meanwhile China blossoms with social
network apps acutely focused on building communities around niche interests.
Social De-bundling:
Different Interests, Different Apps2
Nice
Monthly Downloads: 48k
Nice is a social photo-sharing
app that lets users stamp their
photos with tags and find new
friends with shared interests.
Brand aficionados can bond
over showing off their collections,
while individualists can carve out
niches like “Tattoo Addicts,”
“Travel is My Antidote,” and
“Vintage Bicycling.”

6. Less glamorous, text-heavier social apps rose to the top by tapping into Chinese passions
for sports and humor. Onion Ring updates users with the scores for their favorite sports
teams and allows them to join groups to discuss league news. Joking Jianghu is an
anonymous platform for sharing jokes, many of which have a sharp social edge.
Social De-bundling:
Different Interests, Different Apps2
Onion Ring
(洋葱圈)
Monthly Downloads: 11k
Joking Jianghu
(爆笑江湖)
Monthly Downloads: 44k
PlayersStatsInfo
Grizzlies
Team Info

7. Diplomacy Cools, But
Japanimation Is Still Hot3
Tensions between China and Japan flare regularly, mostly recently over competing claims to the
Diaoyu Islands. Many Chinese boycott products imported from Japan. However, video play
counts and video search queries tell a different story: Japanese animation is still in demand.
Doraemon Season 5
(哆啦A梦第5季)
Monthly Plays: 197k
Growth Rate: 597%
Fastest Growth Rank: 9

8. Diplomacy Cools, But
Japanimation Is Still Hot3
When it comes to animation, many Chinese lament their own country’s meager offerings
and acknowledge Japan’s superior craftmanship. While Japanese cars and restaurants
are easy to make public example of, appreciating imported video content is lower key.
Naruto
(⽕火影忍者)
Video Search Rank: 7
One Piece
(海贼⺩王)
Video Search Rank:15

9. April 2014
Star Apps

10. Top Apps
Top New App
Nice
Fastest Growing App
Tencent News
(腾讯新闻)

11. Rank Name Downloads
1 Nice 47,903
2 Joking Jianghu (爆笑江湖) 43,812
3 Signature Master (艺术签名⼤大师) 17,303
4 Root Assistant (Root助⼿手) 15,041
5 Ghost Detector (⿁鬼魂探测器) 13,878
6 Onion Ring (洋葱圈) 11,350
7 Wireless Shaoxing (⽆无线绍兴) 11,282
8 Weird Joke (奇葩笑话段⼦子) 11,105
9 Shifei Walkie Talkie (视⻜飞对讲) 11,095
10 Data Dashboard (流量宝) 9,322
Top New Apps

12. Rank Name Downloads Growth rate
1 Tencent News (腾讯新闻) 310,516 189%
2 Fast Taxi (快的打⻋车) 683,184 140%
3 Root Master (ROOT⼤大师) 177,069 110%
4 Duomi Music (多⽶米⾳音乐) 214,701 99%
5 Baidu Nuomi (百度糯⽶米) 274,985 77%
6 Android Flashlight (安卓⼿手电筒) 357,549 75%
7 Amazon (亚⻢马逊[四⽉月放肆购特惠]) 206,247 60%
8 NetEase Lottery (⺴⽹网易彩票) 151,387 56%
9 Drive Testbook (驾考宝典) 177,490 54%
10 VIP.com (唯品会) 154,363 45%
Fastest Growing Apps

13. April 2014
Star Games

14. Top Games
Fastest Growing Game
King of Fighters
(拳皇争霸)
Top New Game
Crazy Maggie
(疯狂的⻨麦咭)

15. Rank Name Downloads
1 Crazy Maggie (疯狂的⻨麦咭) 246,845
2 Smash Hit (弹珠冲击) 243,671
3 Dota Legend (⼑刀塔传奇) 229,153
4 World War II Eagles (⼆二战雄鹰) 184,260
5 Sword of God (神之刃) 177,094
6 Wulin Anecdote (武林歪传) 152,321
7 2048 142,606
8 Happy Farm (开⼼心农场⼿手机版) 112,453
9 2048 Challenge (挑战2048) 104,861
10 Papa Journey to the West (啪啪⻄西游) 99,322
Top New Games

16. Rank Name Downloads Growth rate
1 King of Fighters (拳皇争霸) 215,447 950,401%
2 Protect the Master (保护唐僧) 198,481 480,095%
3 Frozen (冰雪奇缘) 259,678 463,610%
4 Rayman: Jungle Run (雷曼丛林探险) 172,022 4,963%
5 Kuwan Gaming Hall (酷玩游戏⼤大厅) 395,511 2,594%
6 To the West 2 (⼀一路向⻄西2) 154,906 1,067%
7 Dark Immortal (暗⿊黑修仙) 163,732 5,43%
8 PopStar! (消灭星星官⽅方正版) 468,434 477%
9 Havoc in Heaven (⼤大闹天宫) 164,328 443%
10 iPartment (爱情公寓) 206,219 433%
Fastest Growing Games

17. April 2014
Star Videos

18. Top New Videos
1
2
3
4
5
The Four Scholars of
Jiangnan
(江南四⼤大才⼦子)
Plays: 1,656,076
My Son is Wonderful
(我的⼉儿⼦子是奇葩)
Plays: 1,490,449
The Wife’s Secret
(妻⼦子的秘密)
Plays: 1,078,944
My Legendary Nanna and I
(我和我的传奇奶奶)
Plays: 675,827
Servant of Two Masters
(⼀一仆⼆二主)
Plays: 629,484

19. 1
2
3
4
5
Veteran
(⽼老兵)
Plays: 1,828,015
Growth: 137,035%
Bride of the Century
(百年的新娘)
Plays: 222,736
Growth: 40,032%
Loser Man Season 3
(屌丝男⼠士第3季)
Plays: 430,136
Growth: 9,030%
Tom and Jerry
(猫和⽼老⿏鼠)
Plays: 322,359
Growth: 8,403%
Full House Thai Version
(浪漫满屋-泰版)
Plays: 508,101
Growth: 7,181%
Fastest Growing Videos

20. Wandoujia Exclusive Launch
Showcase

21. Rayman: Jungle Run
Ubisoft’s Rayman: Jungle Run, winner of the title of “Best of 2012” in the iTunes App Store, is going to
launch its Chinese Android version exclusively with Wandoujia. This campaign will provide the best
promotion resources available in the Wandoujia client, a specially-designed landing page, and huge
media exposure. Wandoujia looks forward to partnering with more and more high quality games like
Rayman to tap into the huge Chinese market! Who’s next?
Rayman: Jungle Run Exclusive Launch Campaign
130,000+ downloads in the first week

22. China is the world’s largest smartphone market. But it’s a black hole
for app data. Mobile research firms use Google Play data, which
works for most of the world, but not for China. Nine out of ten new
smartphones sold in China run Android, but developers are left in the
dark.
!
Here at Wandoujia, we decided to change that. As an Android
mobile search engine with 350 million total installs, we decided to
shine a light on the market. We hope it will encourage more foreign
developers to come to China.
Methodology:
!
• Top New: Launched within the last 60 days.
• Fastest Growing: Highest growth-rate this month, relative to an average of the previous 3 months.
• App data is carefully screened to eliminate ‘zombie downloads’
• All data is from the Wandoujia platform, with 350 million+ installs in China.
About the Mobile Search Index
http://appindex.wandoujia.com

23. The China partner for app developers
Wandoujia’s editorial team is always on the lookout for the best
new apps. That definitely includes apps from foreign developers!
We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do
exclusive launches and promotions in China.
Complete media management
Wandoujia is for more than just apps. Our PC suite makes it
super-easy for users to manage all of their content. That
includes movies, TV shows, music, and e-books too.
The place for mobile gamers
Wandoujia is the easiest way to reach a massive audience
of gamers in China. For developers, our app promotion
system makes it easy to be discovered and our payment
SDK makes it easy to get paid.
Learn more here:
http://www.slideshare.net/WandouLabs/
brandbook-en?from_search=5
About Wandoujia

24. Benefits for Registered Developers:
!
• Verified developer badge gives developers peace of mind
• Push updates to your Chinese users, quickly and efficiently
• Eligible for campaigns and featured promotions
• Optimized search result ranking
Register today:
http://developer.wandoujia.com/intl/
!
Wandoujia Developer Center
For support contact: zhangyan@wandoujia.com

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26. Let’s connect!
tyler@wandoujia.com
International PR
zhangyan@wandoujia.com
International Developer
Relations
http://appindex.wandoujia.com