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Wandoujia
                           Presents

China’s Android App Market
  for Foreign Developers


     © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Why Should You Care About China?

                                 China is the world’s largest Android
                                     market, with over 200 million devices

                                 In 2012, over 150 million Android
                                     devices shipped in China

                                 Android holds 88% share of the
                                  smartphone market in China



                                                   SOURCE:zol.com.cn / labs.chinamobile.com




        © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Look Beyond Google Play in China

                                Google Play is hard to access, doesn’t
                                 support payments, and serves only a small
                                 fraction of total app downloads

                                Instead, third-party app stores
                                 flourish in China (Wandoujia’s app
                                 search aggregates from 35+ stores)

                                Foreign apps are popular in China. For
                                 example, over 60% of top games are from
                                 international developers




       © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
So….What is Wandoujia?
                                          ----“wandoujia(豌豆荚)” means peapod in Chinese




• China’s largest Android app store
  o With desktop, web, and mobile clients
  o App search aggregates from 35+ different
    app stores in China


• Content locker for Android users
  o Local and cloud hosting of user’s
    contacts, texts, apps, pics, videos, and
    backups



               © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Who is Wandoujia?

Based in Beijing, with 100
employees and four cats

Launched in 2010, with co-
founders from Google & Baidu

Incubated in Innovation Works,
directed by Kai Fu Lee, former
CEO of Google China

Investors:
    Innovation Works
    DCM



                © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Key Numbers

     90,000,000+ total installs
     15,000,000+ daily app downloads
     2,000,000+ daily app searches
     440,000+ apps available


      © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Case study:




When Flipboard came to China in June, it partnered with Wandoujia on the launch


150,000 downloads
in the first week

                    © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
The Right Partner for China

 • Wandoujia wants to establish long-term relationships with
   foreign developers. We’re keen to introduce foreign apps to
   Chinese users via our new “Handpicked App Center”

 • We’ve met with Google, Flipboard, Quixey, Lookout Security,
   DoubleTwist, and many more…Come visit us in Beijing!

 • We aim for simplicity and transparency in our products and
   culture. The Wandoujia Design Award is awarded each week to
   an Android app that exemplifies the best in Android UI design.



               © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
You’re invited to join our
Handpicked Apps Center
• Highly selective invitation available to a handful
  of our favorite foreign developers

• Exclusive banner promotion to our
  audience of 80 million users before
  the official launch

• Analytics of campaign shared
  with you




                  © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
To join our developer program now
                         (+ inclusion in the Handpicked Apps Center)



                         Option 1:
                              Email your APK file, app description, and
                              your contact information to
                              developer@wandoujia.com .And CC
                              zhangyan@wandoujia.com We’ll take care of
                              the rest.
                         Option 2:
                              Register on our developer open platform:
                              http://developer.wandoujia.com/ Upload
                              your APK there and shoot us an email at
                              developer@wandoujia.com--we’ll fast track
                              your application.



          © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
Let’s Talk!




 zhangyan@wandoujia.com
   International developer outreach
           +86-18210126373
            Skype:dnabomb
© 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com

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Intro to Wandoujia Handpicked Apps

  • 1. Wandoujia Presents China’s Android App Market for Foreign Developers © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 2. Why Should You Care About China?  China is the world’s largest Android market, with over 200 million devices  In 2012, over 150 million Android devices shipped in China  Android holds 88% share of the smartphone market in China SOURCE:zol.com.cn / labs.chinamobile.com © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 3. Look Beyond Google Play in China  Google Play is hard to access, doesn’t support payments, and serves only a small fraction of total app downloads  Instead, third-party app stores flourish in China (Wandoujia’s app search aggregates from 35+ stores)  Foreign apps are popular in China. For example, over 60% of top games are from international developers © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 4. So….What is Wandoujia? ----“wandoujia(豌豆荚)” means peapod in Chinese • China’s largest Android app store o With desktop, web, and mobile clients o App search aggregates from 35+ different app stores in China • Content locker for Android users o Local and cloud hosting of user’s contacts, texts, apps, pics, videos, and backups © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 5. Who is Wandoujia? Based in Beijing, with 100 employees and four cats Launched in 2010, with co- founders from Google & Baidu Incubated in Innovation Works, directed by Kai Fu Lee, former CEO of Google China Investors:  Innovation Works  DCM © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 6. Key Numbers 90,000,000+ total installs 15,000,000+ daily app downloads 2,000,000+ daily app searches 440,000+ apps available © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 7. Case study: When Flipboard came to China in June, it partnered with Wandoujia on the launch 150,000 downloads in the first week © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 8. The Right Partner for China • Wandoujia wants to establish long-term relationships with foreign developers. We’re keen to introduce foreign apps to Chinese users via our new “Handpicked App Center” • We’ve met with Google, Flipboard, Quixey, Lookout Security, DoubleTwist, and many more…Come visit us in Beijing! • We aim for simplicity and transparency in our products and culture. The Wandoujia Design Award is awarded each week to an Android app that exemplifies the best in Android UI design. © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 9. You’re invited to join our Handpicked Apps Center • Highly selective invitation available to a handful of our favorite foreign developers • Exclusive banner promotion to our audience of 80 million users before the official launch • Analytics of campaign shared with you © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 10. To join our developer program now (+ inclusion in the Handpicked Apps Center) Option 1: Email your APK file, app description, and your contact information to developer@wandoujia.com .And CC zhangyan@wandoujia.com We’ll take care of the rest. Option 2: Register on our developer open platform: http://developer.wandoujia.com/ Upload your APK there and shoot us an email at developer@wandoujia.com--we’ll fast track your application. © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com
  • 11. Let’s Talk! zhangyan@wandoujia.com International developer outreach +86-18210126373 Skype:dnabomb © 2010 – 2012 Wandou Labs. All rights reserved | www.wandoujia.com