1. Iron Man 3
By Cesca Haig and Carrie
Deans

2. Introduction
Different audiences are targeted by producers by the way that
they advertise the films. They have to do it differently for different
genre and in ways that a certain type of audience will appreciate
because people are different and like different films and will be
made to go and see films by different things.
When a producer plans to make films they have to look at what
audience they will be targeting. For example, if you’re going to
make a movie aimed at young children you need to include a
simple story line, one that they can follow and interesting
characters that they will remember and recognise out and about.
This way when they are out in different places these things can be
recognised, this is all to do with advertisement.
The way a film is advertised is key, another example of good
advertisement is having the actors/actresses from certain genres in
your film as this way people who know they have played a
character well in this genre will probably know that they will again.
And also people who have seen them in different genres and liked
them in that might be made to want to go and see your film,
despite its different genre, because of who is in it.

3. Trailer Analysis
The film follows the usual codes and conventions of an action movie, it has
the stereotypical action hero with ‘powers’ or this case a lot of money and
brains to build a suit that he uses to save the world on numerous occasions.
It has all the fight scenes and high speed races typically seen in action films,
at the end of the film the hero comes out on top.
The film has been edited with lots of wide angle shots which show you what
is going on in the whole shot and is all very fast paced. The film features lots
of guns and machinery. It sticks to the codes and conventions of a typical
action film because of the way that the main character is portrayed, he is a
good looking man who dresses well and has very expensive taste, this
makes him seem more appealing.

4. Synopsis
Marvels Iron Man 3 follows on from The Avengers Assemble
and the aftermath of Lokis attack on New York. Because of
these events Tony Stark has been left suffering from insomnia
and night terrors, he spends his nights coming up with new
ideas for his suits but with no intention of actually using them
any time soon, that is until a new villain known as Mandarin
stages an attack on the Chinese Theatre in Los Angeles and is
coming for Tony.
Tony decides to face Mandarin face to face, which leads to
Mandarin attacking his Malibu home and leave Stark with
nothing and stranded in Tennessee with no Pepper(Gwyneth
Paltrow) and no suits except for one prototype called the
MK42.
As he starts work on his one remaining suit, he begins to
discover that the attack on the Chinese Theatre and the small
town in Tennessee are related. As this pans out he discovers
that far more sinister forces are at work, even greater than
Mandarin himself. How does Tonys past fit in with the events of
his present?

5. What is the target audience of Iron Man 3?
I think that the target audience is boys and men of all ages, although it also appeals
to people who enjoy the marvel comics and other marvel films. Also people who
enjoy the action genre.
Genre
The genre of Iron Man 3 is Action.
Year of production
Iron Man was produced in 2013
Director
The director was Shane Black
Producer
The producer was Kevin Fiege
Distributor
Iron Man 3 was distributed by Walt Disney Studios and Motion Pictures
Box office takings
$135million - $145million
Budget
$200million
Box office takings
For the first weekend that Iron Man 3 was released in the it made £11.4 million
UK release date
Iron Man 3 was released in the UK on the 25th April 2013

6. T.V.
The trailers are on TV on a regular basis and also Iron Man 3 has linked to a car advert,
the Audi R8 e-tron and this is on TV regularly also.
Web 2.0 such as file sharing and social network sites (You Tube/Facebook)
On YouTube a banner was put at the top to advertise the film, this linked to the trailer and
other videos to do with Iron Man 3. Also on the side of social website such as Facebook Iron
Man 3 advertisement s have appeared, linking the Iron Man 3 Facebook page.
Cinema
The trailer was shown in the cinema when other films with the same genre were being shown.
Also posters and cardboard cut outs of Iron Man and other characters from the film were up
in cinemas.
Billboards
The film was advertised on billboards on the side of buildings and around different areas.
Posters
Iron Man 3 poster film were on sale in different shops and also were up everywhere to
advertise the film.
Newspapers.. Magazines (interviews/reviews)
The film was advertised in some newspapers and also articles on the making of the film were
released in newspapers and also interviews from the cast and crew members appeared in
different magazines, this helped advertise the film.
The Internet (cinema film listings/review pages)
On the cinema websites the film is given a page showing times and little bits of information
about the film.
The internet (official web pages)
All over internet little advertisements appeared on different websites to advertise the film. Also
there is an official website for the film that gives more information on the film.
Word of mouth
People will talk about the film to friends and family and nosey people might over hear this.

7. How has the audience for Iron Man 3 been
targeted by the producer?
The audience for iron Man 3 has
been targeted by the producer
by having the trailer for the
movie in cinemas while other
films of the same genre are
being played. The actors and
actresses in the film are well
known for being in this type of
film and also people will
recognise them from other films
they might of seen of theirs and
decide to go and see it.
They also used a lot of special effects on the film to make it appeal more to the audience as
it adds a more excitement to the film. The colours of the film are go from bright and dark, this
catches your attention as you can see when a fight is happening or when something bad is
happening in the trailer and you want to know more about what happens to Iron Man. This is
an effective way of getting your target audience to go and see your film. The film was
advertised in magazines and on TV, the poster can be see around town on billboards and
bus stops.

8. Explain the term ‘anchorage’?
The term anchorage in media terms means the fixed caption of a
picture. The image works as a hook, to pull you in and want to
know more or go and see what it is being advertised.
For example if you saw this
image without any of the text
that accompanies it, you would
still know that what you are
looking at is something to do with
Iron Man.
The text that ‘anchor’ you in on
his image would obviously be the
title and the tagline underneath
the title.

9. What research methods would a producer
use to find information about the target
audience, before a film goes into production?
Research methods that a producer would do to find
information out about the target audience would be to set
up pages on Facebook, twitter and other social network
sites to see what people are interested in. They could look
at their previous films and find out what people liked about
them by doing surveys on social networking sites.
They would look at other films similar to Iron Man and see
how they were made popular and what It is about them
that people enjoyed and want to see more of.
Another method of research that producers use is Post-
Production Test Screenings, these are held before the final
editing of the film is completed and is to gain feedback on
what has already been done.

10. Star/Reception
Theory
I think that young males are
attracted to this genre of film
because it is what they are
brought up believing they have
to be attracted to. They see that
their male relatives enjoy fast cars
and fight scenes in films and from
young ages are shown similar
action in the TV shows that they
watch. The toys that are on sale
during the advertisement of the
film interest young males also as
they like to play a hero and
someone who is seen to be very
popular and cool and who has
lots of weapons.
The stars in the film are popular actors/actresses that are featured in magazines and TV
shows a lot so young people will recognise them from look if not from name, they may of
seen them in other films or know that a family member who they look up to likes them. Older
males will know who the actor/actresses are from other films, a reason why they could be
popular with older people is because they are attractive people and sometimes this plays a
big part in making people want to go and see a film.